Tag Archives: seo

Google at Warp Speed – Does Google Instant Change SEO or Online Marketing?



BWMagic’s Internet Marketing News


Google at Warp Speed – Does Google Instant Change SEO or Online Marketing?





Does the introduction of Google Instant Search
really change how one markets online…


The introduction of Google Instant took me by complete surprise, even
though I knew they were playing around with the logo in some very strange ways, I
still didn’t expect such a novel change to how they displayed their SERPs.

The speed was truly blinding, not to mention somewhat confusing at
first until you quickly got used to it. Experiencing Instant Search
for the first time sent shivers down my spine and probably not for the
reasons you’re thinking.

As a full-time online marketer, Google directly or indirectly, accounts
for around 80% of my online income.

Any changes within Google, even small ones, can sometimes have devastating
effects on that income. Such a major change as Google Instant may have long-lasting effects and may even be a total game-changer in regards to SEO and
online marketing.

At least that was my first gut reaction, but calmer heads do prevail after
the initial shock of this warp speed search wore off. For me, it is all about
the numbers – traffic numbers, subscriptions, page impression numbers, click-thru
numbers and of course, the most vital of all – sales numbers.

Throughout yesterday and today, I kept monitoring those numbers as if my livelihood
depended upon it, which it does. Thankfully, what I saw and am seeing does not
cause me to be alarmed – it’s business as usual. There is not much difference,
actually my subscription, traffic and sales numbers are up slightly since Google Instant
has gone live.

Of course, Google Live is only available in some countries yet so the full impact
can’t really be judged, but first impressions have me a little relieved. From
those first impressions, I don’t believe Google Instant will drastically change
SEO or even online marketing.

Sitepronews has a very good discussion of this question on their site, it might
be worth your while to get second opinions on this issue.

Does Google Instant Mark The End of SEO?


There are even some people saying it will kill SEO, which is totally ridiculous
in my opinion, any webmaster can still optimize his site/content to rank at the
top of Google. How and at what speed Google chooses to display those top listings
doesn’t really stop the flow of targeted traffic to your site – it actually speeds
up that flow of traffic.

Which can be very good news for those who have those top rankings in Google,
your listings will instantly appear, even before the searcher has finished
typing your targeted keyword phrase. More power to Google and to you!

Some observers are saying Google is displaying too many top brands in their
results – or they are favoring the top brands. I have seen this happen in many
of my own keyword phrases but to be fair, these top brands have not completely
dominated Google’s listings. If they did, I and a lot of other small-time
online marketers would have been driven out of business years ago.

Google seems to have found a balance or perhaps they’re just displaying
the true rankings which come to them from their many different ranking
systems and countless rules… stranger things have happened. These brand
names are becoming more important in Google, but in the back of my mind,
I am figuring this is because large multi-national companies are finally
seeing the true benefits of SEO and are putting more of their resources
into getting those top spots in Google.

As for Google Instant, it will benefit sites and marketers who have
those top listings in Google. It will display their listings much faster
and bring those visitors much quicker. Or at least those are my first impressions
but it will take days, even weeks before the full ramifications of Google
Instant will have on web surfers and how they do their searching.

I am such there will have to minor tweaking to your SEO and some adjustments
to your online marketing, but for now it seems like business as usual and
it’s all keywords on deck, or rather at the top of Google.

To read more on my first impressions of Google Instant go here:


Google Instant Search – Faster Than The Speed Of Type




Helping You Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

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Some Tactics For Getting Those Top 5 Spots In Google



BWMagic’s Internet Marketing News



Some Tactics For Getting Those Top 5 Spots In Google



Google Spot!





Actually, getting in the #1 spot is best but I will settle for the top 5 or
even anywhere on the first page for very competitive keywords. Obtaining those top
rankings for your targeted keywords in Google will obviously be very important to
achieving your online goals.

I don’t have some magic formula just online marketing stuff that works. Very simple stuff
that everyone can do to get those top rankings. Here are some things I do:


– article marketing thru the free article directories

– create videos on my niche products

– make blog posts in my niche areas

– do press releases for my targeted products

– create free ebook guides on my subject areas

– build separate lists for each major niche market with follow-up emails

– participate in online forums with my sig links added

– find out my competitors’ main backlinks and duplicate them

– create Google Alerts for my major keywords and add comments/links to the ones I like

– keep adding fresh content pages to my sites keyworded to phrases used by buyers


Now on second thought, some of those are not so simple but they can be easily
done by most webmasters. Or you can get someone to do them for you, for example,
I get my videos done for me. If you’re poor at writing or have little time you can
even get someone to write your articles for you as well.

Still, these tactics are fairly basic online marketing stuff which anyone can do
to get those higher rankings. Perhaps, what many webmasters fail to realize, getting
and keeping your keywords on the first page of Google does take a lot of work and time.

For very competitive keywords, I usually put in a year’s work to get to those top
spots. It sometimes takes a lot less if your content (an article or video) becomes
viral and lands on a lot of sites, that does happen but for me, it is mostly building
steady one-way quality links back to the page or site I want ranked high.

However, it is this time factor which DEFEATS most people, they don’t have the patience
or the resources to wait it out. After a couple of months, they throw up their hands
and come away believing all this Internet marketing stuff is for the birds.

Don’t get the wrong idea, there are probably programs and systems out there which
will give you instant success on the web – I just haven’t found them yet, nor am I
really looking since I have figured out how to get those top rankings and earn money
on the web. However, the catch is, it usually takes around a year or two of hard work
before the serious money starts flowing.

There are exceptions, if you’re good at writing articles, you can get immediate
traffic and a few sales. Same goes if you’re into making videos and they become
popular and featured in Google… you will make some sales.

However for steady targeted traffic which flows regularly and keeps the sales
coming each day – then you will need to keep those top rankings in the search engines
for your keywords, especially in Google. Once you get those top rankings, I find
you have to maintain them by continuing to build links by writing articles, making
posts, creating videos… and so on.

My goals are very modest, steady money for me is around $100 – $300 aday,
keep in mind I am doing affiliate marketing or sales where I usually get
from 2% to 5% since I am promoting high-end electronics which offer low
commissions. I also do some ClickBank type info products where the commission
rates are much higher – 50% or more.

I also concentrate most of my time on products/services which give me
a recurring income – make one sale and earn a percentage for years to come.
The trick here is to promote products where once clients sign up they tend
to keep these products for years… services like web hosting, autoresponder
services, telephone services, internet services and so on.

If you have your own products your daily earnings will be much higher, the same
thing if you do drop-shipping… but that also brings in other complications
and worries. I like affiliate marketing before it suits my lifestyle, I refer
the sales or clients and the merchants does all the rest.

Now, I have also found if you target longer keyword phrases which have little
traffic but also much less competition, you can bring in sales in a matter
of months, sometimes weeks. This “long tail marketing” as its called, those
faster but you have to cover a lot of ground to be successful.

I prefer picking “mid-range” keywords that have competition but if you put in
the work you will land on the first page of Google. I usually stick to keywords
that have around 1000 – 10,000 searches a month. Highly popular keywords that get hundreds of thousands or millions of searches I don’t bother with because I
know I just can’t compete with multi-national companies getting most of this traffic.

So it is a matter of picking the keyword battles which you have a good chance of
winning. You do need to do a lot of research to see who is ranking for these
keywords, what kind of backlinks they have and what kind of resources they’re
pouring into obtaining/keeping those rankings?

I also check to see who owns the domains in the top five spots or on the first
page, if one person or company owns 4 or 5 of these sites, it means you’re going
to have your hands full trying to compete for the top spots.

One simple strategy for getting those top spots in Google is to create two
or three keyworded domains competing for the top spot. Link these together
and one or in most cases all of them will land in the top three or four positions.
For lucrative keywords this can prove very profitable because your sites
are receiving the majority of the web traffic for those keywords.


However, keep in mind, in many niche markets major companies are now hiring
writers, SEO services and webmasters to get those top spots.


It sometimes can be unnerving – imagine you’re a small webmaster operating
in a niche for years and suddenly you have four or five top brand multi-billion
dollar companies competing with you for the same keywords in the search engines.
This happened to me and to Google’s credit, small webmasters still have a chance
to keep their spots on the first page.

How long before these small webmasters are totally wiped out is anyone’s guess,
but I believe for very lucrative keywords it is only a matter of time before
these big companies throw so much advertising revenue and SEO resources at getting
those top spots – a little guy will have a very slim chance of holding their
keywords.

Fortunately, there are countless small niche markets and products that an online
marketer can target and rank well for in Google with just a little hard work and
patience. Using some of the tactics listed above will get you to those Top 5
spots in Google – just give them and yourself some time to reach your goals.




Helping You Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

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help spread the word – recommend this content by using
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What Is LinkBait & How Do You Use it?



BWMagic’s Internet Marketing News


What Is LinkBait & How Do You Use it?


If you have a web site you will probably already know getting
quality one-way link is the key to getting more traffic and
higher rankings, but getting those links is easier said than done.
However, there is one very effective technique which has proven
the test of time and one you should be using.


We are talking about LinkBait.


Simply put: linkbait is any content which is so intriguing/informative/useful
other webmasters and surfers will gladly share it with their
friends and colleagues. Actually, linkbait can be many things:


– an informative article

– a useful software program

– a handy ebook or report

– a YouTube video

– a special seo tool

– an amusing blog post


or just a well constructed web page which your visitors find
especially helpful or interesting.

Whenever I think of LinkBait, I always compare it to “word of mouth”
advertising. Something that is spread virally throughout the
community and in this case, on the web. Never underestimate the
true marketing power of this kind of advertising and promotion.

From my own experiences, I first discovered the instant overnight
power when someone bookmarked one of my web pages in Digg and
it landed on the first page. I received over 70,000 visitors
in one day and gathered numerous quality one-way links from
around the web.

While these visitors were temporary and relatively “useless”
– the seo efforts were long-lasting and very beneficial.
No visitor to your site is useless but these visitors were
not my usual keyword driven traffic which buy my affiliate
products or sign up to my lists.

However this incident showed me why using LinkBait is a very
effective way to get traffic. And since that time I try to
place the simple “Addthis” button on all my content – to easily
let my visitors bookmark the material in all the social bookmarking
sites.


This is an easy way to make all your pages LinkBait.


Another important thing about using LinkBait – Google loves it.
Mainly because it fits in with Google’s original ranking philosophy
and system where web users vote democratically on which content should
be ranked the highest.

It is content recommended by other web users and content which
they find helpful, informative or entertaining.

Matt Cutts explains and gives an example in a YouTube video
which in itself is a form of linkbait. You can view the
video here to get more ideas on this topic:



youtube.com/watch?v=2QIxTI59r5o

In addition, for some time I have been including in these
emails some links to helpful SEO tools. This is an obvious
form of LinkBait.

Here’s another helpful SEO Optimization Tool which helps you write
or correct your HTML code to better rank in the search engines.



http://seoforums.org/seo-tools/optimize-html-code-tool

If you’re not already using some forms of LinkBait – give it a try
and see the results for yourself.


Helping You Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

Did you find the above information helpful? If so, why not
help spread the word – recommend this content by using
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