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How To Simplify The Whole SEO Process



BWMagic’s Internet Marketing Newsletter


How To Simplify The Whole SEO Process




Google Spot!





Lately, where SEO is concerned, I believe there has been two major
shifts.

1. Whole Site Ranking – After Panda, Google is judging and ranking
your whole site, rather than just one page or one piece of content.
Having a site filled with excellent content is no longer good enough,
this content must be quick to load, easy to read and have all the
right navigation and layout. You must be careful to have most, if
not all of your site, filled with original content. In addition,
you should also note that some webmasters or websites who were hit
hard by the Panda Update, have found creating subdomains for their
different sections of their sites have brought their Google traffic
numbers back up, especially any sections which may be different from
your general content.

2. Social Networks/Bookmarks – Google with the introduction of Google+
and the Google +1 button is starting to create its own social ranking
program and system. These social backlinks and rankings will play a bigger
role in how Google ranks pages and your site. Your site and content should
contain all these buttons and bookmarks – so that your visitors can
follow you and bookmark your content. I also believe in very near future,
if it’s not already happening, how MANY followers, fans, subscribers you or
your site have in Twitter, Facebook, Youtube, Google+… will make a big
difference in how Google ranks your site and content.

Having said all that, like many webmasters, I am still pretty much
operating by the old SEO rules and practices. Creatures of habit.
For what it’s worth, here’s how you can simplify your whole SEO
process:

1. Try to create a short domain with your targeted keyword
in the domain name, go with a .com domain if you can get it and if
you have to use a multi-worded domain, try to get your keyword at
the beginning.

2. Create an “easy to navigate” unique content rich site which
is optimized for the search engines, but directed solidly at solving
your visitor’s needs. If you’re on a budget, one of the easiest ways
to do this is to use the free WordPress software/platform to create
a keyword optimized site. Make sure this site is totally intertwined
with all the latest social networking programs such as Twitter, Facebook,
MySpace, Linkedin, YouTube… make sure you have profiles/accounts
in all of these platforms to compliment your main site.

3. Link to main interior pages from your home or index page.
These interior pages should have your targeted keywords in the “Title”,
“URL”, “Meta Tags”, “H1 Headings”, “First Paragraph”, “Last Paragraph”
and use keyword variations throughout the content. Place a few in bold
print and italics. Don’t be afraid to create large pages and link out
to other authority sites in your niche. Don’t worry about keyword
density unless it goes over 4%… this should not happen if you write
naturally for your visitor and not for the search engines.

4. Build quality one-way links by creating articles, press releases,
blog posts, videos, viral reports… and submit these to the major places
on the web such as free article directories (my favorites are still
ezinearticles, goarticles, buzzle, ideamarketers, isnare and article
alley). The real trick here is to consistently produce fresh content,
which steadily builds your backlinks month after month, year after year,
decade after decade!

5. Do whatever you can do to enrich your visitor’s experience.
Add valuable free content, free ebooks or ecourses, offer a comprehensive
guide or guides to your visitors. Connect all this free content to your
autoresponder opt-in list or newsletter and build repeat targeted traffic
to your site. In addition, make it extremely easy for these visitors to
bookmark/follow your content in all the social media sites: Twitter,
Facebook, MySpace, Google +1, and so on.

6. Rinse and Repeat. One of the little known tactics about achieving
top rankings in the search engines, especially Google, is to create not one
site but two or more sites in your niche market. (If you’re on a budget or
time is short, try creating two pages on your domain related to the
same targeted keywords.) Instead of trying to rank for one site in Google,
create two complimentary sites on the same related keywords, and you will
find it much easier to get to the top spots. Interlink these sites and you
can even promote them together, just make sure they each have unique content
and adds more detail and/or information for the visitor.

Over the years, I have come to believe strongly, achieving high rankings
is not some complex process but just a matter of persistence. Consistently
promoting your content by building quality backlinks will get you to the
top and keep you there. But the whole trick is persistence, keeping at it,
day after day… building those links back to your content. I also believe
it is the number of backlinks which is the key and this has been proven to
me many times over the years. Many SEO experts will now argue that links
have taken a back seat to other factors such as site authority and structure,
but I am not convinced this has happened. At least not yet, but data from
the 160+ million Google Chrome users, the new Google +1 Button and Google+
social networking platform, may eventually lower the importance of backlinks
and PageRank.

However, at the present time, if I stop promoting a page or competitive
keyword, it usually drops from the first page of Google. To get it back
on the first page, all I have to do is promote it with a few articles,
blog posts, press releases, videos… and it jumps back into the top spots,
even Post Panda. I mention all this because many times, SEO firms and experts
will try to complicate things with convoluted explanations and complex processes.
While in actual fact, achieving high rankings can be simplified down to nothing
more than persistence and adding a few quality backlinks.



Helping People Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

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Can Google+ Stop Facebook From Becoming The Top Site On The Web?



BWMagic’s Internet Marketing Newsletter


Can Google+ Stop Facebook From Becoming The #1 Site On The Web?



Google Spot!





————————————————————————-

How To Join Google+

I am seeing a lot of sites/people using the “invite”
to Google+ to build their contact list, get clicks…

don’t be deceived!

————————————————————————



Can Google+ Stop Facebook From Becoming The #1 Site On The Web?

All the talk this week has been about Google+ and can it beat
Facebook at the social networking game? If you just examine the
Alexa numbers alone… you will see that Facebook is beating Google
hands-down in some very important traffic stats.

Actually, in both May and June, Facebook knocked Google out of the
number one position a couple of times, you can see this if you
compare the stats for Google and Facebook in Alexa. But where Facebook
must have Google really concerned is in the number of “Pageviews”
and “Time Spent on Site” – Facebook easily wins the day.

Google had to do something to compete with Facebook, otherwise
Google would have to give up its position as the #1 site on the web.
Perception is everything on the web and Google would lose both
revenues and reputation, if it has to settle for second place.


Will Google+ become popular?


Google+ might catch on or it might not, anyone remember Google Buzz,
Google Wave, or even iGoogle – those haven’t exactly been knockouts
with 3/4 of a billion users?

Right now, Google+ is getting some good press – like this PC World
article giving “9 Reasons To Switch From Facebook to Google+”


http://www.pcworld.com/article/234825/9_reasons_to_switch_from_facebook_to_google.html


The whole “Trust” angle could be a major factor in the success
of Google+… I believe Google has built up a lot of trust with
web surfers, this could bring onboard a lot of users.

But even with some good press and some good reviews, especially
when it comes to the “Circle” feature of grouping friends, doesn’t
mean hundreds of millions will be leaving Facebook for Google+.

Once you have all your networks built up in Facebook, many
people are not going to jump ship just because another program
comes along, even if it’s from Google. Then again, we always
have to remember, the Internet is very “fluid” and changes
quickly.


MySpace was once the most popular Facebook!


But many web users will always think of Google as a Search Engine
and leave it at that; they will keep their social connections
separate.

However, Google+ only has to cut into Facebook’s numbers, to
knock Facebook back down a couple of pegs. And/or to stop Facebook
from getting to a Billion Users, which will have its own bragging
rights.

Of course, I look at all this stuff from an SEO viewpoint, Google+
will give Google another powerful way to rank web content. It will
be another large pool of data Google can draw upon to discover
what content, sites, videos, articles… users are sharing and
recommending.


I believe a major SEO shift is happening in the background…


Instead of just backlinks, Google is now looking more closely at
your whole site and content, ranking it accordingly. Google MAY
also be getting ready to switch more of their ranking signals
towards their OWN data coming from 160+ million Google Chrome users,
the new Google +1 Button and the even newer Google+ social networking
platform we are talking about here.

Plus, Google also has all that data from Youtube, Google Analytics,
Adsense and Adwords… and of course, all that countless data from
it’s own search engine and how people use it.

In addition, we have big major changes on the horizon with ICANN’s new
“generic” or “dot anything” domains coming next year. This could
really switch up the whole Seo/Ranking game.

But remember, Google is always in control… just recently they
de-indexed ALL “co.cc” domains for too many spamny links and for
violating Google rules. All the sub-domains gone – vanished from
Google in one instant. If any of these new “generic” domains
goes down the same spammy road, Google can just de-list the
domain. Scary to say the least…

This also shows, regardless of how the Facebook vs Google+
plays out, Google is still in the driver’s seat and wheels
enormous power on the web. If I were Facebook, I would be
adding new features like video chat… and keeping a close
eye on what Google is doing with Google Plus.

If you want other views/opinions on Google+, here’s a very
good post from Webpronews:

http://www.webpronews.com/google-plus-first-impressions-2011-07




Helping People Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

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help spread the word – recommend this content by using
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Google Ranking Factors According To 132 SEO Experts



BWMagic’s Internet Marketing Newsletter


Google Ranking Factors According To 132 SEO Experts



Google Spot!




Just about every year or so, SEOmoz.com comes out with a
list of Google ranking factors (Google calls these things
signals) compiled by a list of SEO experts. This year they
used 132 SEO experts examining data from over 10,000 Google
search results.

I always find this an interesting read and usually come away
with a feeling of how these SEO experts believe Google ranks
pages and sites. If you’re trying to get those top Google rankings,
you should look closely at their findings here:

http://www.seomoz.org/article/search-ranking-factors

According to these experts here’s a brief overall summary of
these ranking factors or signals.



2011 Ranking Factors:

Page Level Link Metrics – 21.45%

Domain-Level Link Authority Features – 21.13%

Page Level Keyword Usage – 14.93%

Domain Level Keyword Usage – 10.73%

Page Level Social Metrics – 7.22%

Domain Level Brand Metrics – 6.78%

Page-Level Keyword Agnostic Features – 6.74%

Page Level Traffic/Query Data – 6.26

Domain-Level Keyword Agnostic Features – 4.92

Now Compare these to the…



2009 Ranking Factors:


Trust/Authority of The Host Domain – 23.87%

Link Popularity of The Specific Page – 22.33%

Anchor Text of External Links to the Page – 20.26%

On-Page Keyword Usage – 15.04%

Registration + Hosting Data – 6.91%

Traffic + CTR Data – 6.29%

Social Graph Metrics – 5.30%


Could be just me, but I kinda believe SEOmoz in the
latest rankings is guilty of stating these factors in
a more complicated manner than they should be or how
Seomoz has explained these in the past. For heaven’s sake,
“Agnostic Features”??? Do they mean independent features?

Some companies that charge for SEO services have a way of
making all this SEO sound complex and complicated. I just wish
they would “dumb it down” instead of “complicating it up”.

For me, achieving and maintaining top rankings in Google has
always come down to producing a steady flow of content (articles,
blog posts, press releases, videos…) with my targeted keywords
in the anchor text of the links pointing back to my ranked pages
in Google.

Quite frankly, without quality backlinks, I don’t see someone
getting to those top spots in Google for extremely competitive
keywords. Now, if you have the exact .com domain phrase, more
then likely you will rank high for that keyword if it is not
too competitive.

I try to get “do follow” links, but “no follow” links are also
very good, especially if they come from authority sites. Many of
the above experts also believe “no follow” links do pass along
some PR.

Now these latest 2011 ranking factors seem to be pointing to more
“on-page” factors… page and domain linking structure, keyword
structure, site quality, right optimization, social media usage
and so on.

In other words, SEOmoz and their SEO experts are saying the way
you have your site and pages designed has become more important
to how Google ranks your content. Social media indicators are much
stronger and links are still important but rather than raw quantity,
try to diversify your links because those .edu and .gov are more
important than ever. These experts also think Facebook nods are
better than Twitter.


Keywords are Still King


You should pay special attention to your keyword or keywords when
creating your webpage. Keep it at the beginning of your title, place
it in your Meta Tags, place it in the H1 tags, first 100 words or
even the first word in your content, last 100 words, place it in
bold or italics, in internal anchor text links to this page, alt
image attributes, place it in the URL…

After Google’s Panda Update there seems to be a general shift
away from “off-page” factors to “on-page” factors. More emphasis
is being placed on the quality of your site and the layout of your
content. On-page and social media metrics have moved up in importance.
Backlinks have moved down…


Unique Content is More Important


Having unique content has always been important, but I believe it
has taken a jump up – after Panda. These experts also agree unique
content is important. In the survey, the importance of having unique
content across your whole site came in at 89.4% and with freshness of
content at 74.9%. Other factors include bounce rate, click thru data,
number of error pages, age of site, page speed load times, other sites
on IP address, number of hyphens and characters in domain name, length
of time before domain expires… one final note, may have missed it,
but I didn’t see the “country” or “where” your IP address is located
makes a difference in how you rank in Google.




Helping People Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

Did you find the above information helpful? If so, why not
help spread the word – recommend this content by using
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