BWMagic’s Internet Marketing News

My Top Internet Marketing Tactics For 2009

As I close out my 10th year of marketing online, I thought
it would prove helpful if I listed my most effective online
marketing techniques or tactics for last year. Most of
these marketing techniques you may or may not know
them… but they have worked for me and there’s no reason
why they can’t work for you.


1. Going for the Double Whammy

I discovered long ago that it is much, much, much
easier to get TWO sites in the top five in Google
then it is to get one site in those top listings.
That is: instead of just getting one site listed,
try to get two of your closely related sites ranked
for the same keyword phrase.

Both sites will compliment each other and raise each
other’s rankings in Google. It takes more time to
build and promote two sites, but the rewards are well
worth it.

If you find building two sites is too daunting a task
for you – try using two different pages on your site
to rank for the same keyword phrase, that way you can
get that all important double listing for your phrase
in Google. Some marketers are extremely ambitious and get
two pages listed for each of their sites – thus having 4
or more listings in the top spots.








































And as a marketing strategy from the very beginning
I picked the Internet marketing field, mainly because
I would be competing against the top sites and marketers
who knew exactly how to market online. This stiff
competition keeps me on my toes and in the game.

2. Get Triple or More Listings For The Same Keyword

Along those same lines, for a very profitable keyword
phrase I try to get at least three listings on the
first page. This is not hard to do for low-to-medium
competitive keywords, a little harder for really
competitive keywords.

Besides building multiple sites, I leverage the high
ranking power of such sites as Ezinearticles, Buzzle,
PromotionWorld, SiteProNews… to get my articles/content
listed on the first page of Google. I know this is an
indirect route or listing but traffic coming from those
sites and my articles are of the highest quality and
converts very well.

They have traveled thru my marketing funnels:

Google – Ezinearticles – My Content – My Site

Similarly, getting Blog, News and Video listings for your
keywords on Google’s first page will enable you to capture
more of given daily traffic to your keyword phrases.

3. The Simple SEO Power of the Press Release

One of my newest and one of my most effective marketing
strategies this year has been the simple Press Release.
I use PRWEB, which can be expensive since I like to
add videos to my releases and I always get the highest price
package. I also bid up my Release so that it is the top listing
on the PRWEB homepage for that day.

(Major Marketing Tip: Might seem obvious but getting that
top spot in any listing, whether it be Google, PRWEB or any
list simply means you get most of the attention and traffic.
Always aim for that top spot!)

This makes my News Releases more effective and they get
picked up and are placed on more sites. Again, bit costly
but the SEO benefits are worth it because you can place anchor
text links in your releases… these releases and links get
picked up by closely related sites.

But News Releases don’t have to be costly, you can use
free News Release services on the web – just google to
find these top free sites. I also like using the free Press
Release services offered through Idealmarketers and Ezinearticles.

4. Article Marketing

Yes, I know this is an old marketing technique but it is
still my most effective tactic I use on the web. Just write
simple helpful “How-To” articles on the subject of your
site. Place these all over the web by using the free article
directory sites.

Use your main keyword phrase in the title of the article
and in the resource box at the end of each article. Also,
include the main benefit for the reader in this link back to your
site. Place your targeted keywords in the anchor text (clickable part)
of the link. Use variations of your keyword phrase so you won’t
be keyword spamming.

5. Social Bookmarking Sites

Since they are growing in importance on the web, I have
started using social media sites such as FaceBook,
MySpace, YouTube, Blogger, Twitter… in my online marketing.
I have told you about the ADDTHIS Button hundreds of times before
but I just have to mention it again because it has brought
me hundreds, if not thousands of backlinks over the last year.

Place this free button on your site and let your
readers bookmark your site/content for you. Simple,
yet very effective way of building backlinks and traffic.
I also have started using the Digg and ReTweet button
on important unique content on my sites.

I have also started making videos for Youtube and this
is bringing in a lot of traffic. These videos are now
on many different sites all over the web.

6. Search Engine Marketing

No matter what new programs and sites become popular,
one of the most effective ways to market on the web is
to use the search engines. Creating highly optimized
pages with unique high-quality content is still the
best way to market online.

I am a bit old-fashion when it comes SEM, I like to place
my keyword in the Title, in the Meta Tags including the
description and keyword tags. I also place the keyword in
the first and last paragraphs on the page, in the alt images
tags and also at the very bottom of the page.

I use my keyword and variations of it throughout the page,
I don’t worry about keyword density and my pages are written
to be read by the reader/surfer and not the search engines.
This is: I write content for my site’s visitors.

Perhaps unwisely, I do target most of my SEM marketing
towards Google. I optimize for Google and this year Google
has given webmasters countless tools and advice. One of the
best sources has been all the video interviews WebProNews
has done with Matt Cutts… if you really want to know more
about ranking high in Google, I would suggest you check out
all these videos at the WebProNews site. Or go directly to
the Google’s Webmaster Tools – very helpful material when
you’re just starting out or been at this stuff for 10 years!

To help me in my SEO battles I like to use the free SEOQuake
toolbar which I use on my Firefox browser. This toolbar quickly
gives me all the relevant SEO info on a site such as PageRank,
pages in Google Index, Alexa Rank, Age of site, Owner… but
most importantly it gives me the SEMRush Rank and the price
of the keyword monthly traffic going to a site. (What you would
have to pay if you were buying this traffic from the search
engines.) Basically, this tells me if a site is ranking high
for keywords and making money. If your monthly search engine
traffic is worth in the millions – that site is a potential
partner and/or competitor.

7. Track Everything That Moves

From a marketing perspective, all of the above tactics are
rather pointless if they don’t convert into sales. Therefore,
you should track all aspects of your online marketing, especially
what content and keywords that convert into a sale. I find
myself relying more and more on Google Analytics for my tracking.
This free program from Google is invaluable for tracking and for
improving your conversions. It simply tells you what is working
and what is not on your site. It is also a great tool for testing
new content and pages. Place Google Analytics on your site if you’re
not using it.

I also like using the tracking codes which come with the different
affiliate programs I use, such as those with Commission Junction
– it basically tells me what banners and links are producing
the sales. Again, knowledge means more sales.

And one final disclaimer since 2009 has been the year of FTC
and their New Guidelines on how marketers can market online.

8. Staying Focused Is The Hardest Part Of Internet Marketing

You have to keep at it! One lesson I have learned from over
10 years of marketing online is that you have to stay focused
and persistent in your marketing. It took me 3 years before I
started earning any serious revenue, but then again, I started
from scratch learning HTML myself and building all my sites on
my own. I also created all my own graphics until I could afford
to source them out.

You have to keep working at this for months, even years before
you can see results. Sure, you will be bombarded by countless
programs and gurus who say you can do this stuff overnight or
within a matter of days. Of course, there are examples of people
who have created popular websites, products, videos… and who have
become successful in a matter of days or months.

BUT…

For the most part, this is not true. At least not for me, it has taken
me years to build my sites and keyword rankings. And it will probably
take you years to build your own sites and rankings, unless you’re an
exception to this rule. However, hard work and persistence usually pay
off in the end, if you can afford the time and effort to build a successful
online business, you will succeed. I just hope some of my marketing tactics and
techniques will prove to be of some help to you in your quest. Just go for it!

Happy Holidays,
Titus

http://www.bizwaremagic.com