o Profitable Keywords – How to Find & Use Them In Your Online Marketing

Lately I have been trying to pass along to you all the marketing techniques
and information I use in my own online marketing. I have been at this web stuff
for around ten years and for the last 3 or 4 years, as a full-time online marketer.

Today, I thought I would give you my recent article on “Profitable Keywords”
mainly because getting top rankings for these/your profitable keywords
will produce your online income. Picking, choosing which keywords you will
target with your site or marketing will simply be one of the most important
marketing decisions you will have to make.

You must pick the right profitable keywords or you will be fighting a useless
battle. You simply must choose the right keywords to promote and market your
site/products in order to succeed.

In this article, I discuss how to find these keywords, what kind of keywords
you should go after and I also give some of my favorite tactics for achieving
top rankings for your keywords in the search engines, especially Google.

Hope this article/information is of some help/use to you….

Why Profitable Keywords Are The Cornerstones Of Your Online Marketing?
Copyright 2009 Titus Hoskins

Keywords are ground zero. They are essential to your online success.
You must get your keywords right or it’s game over before you even
get started. Mainly because keywords are the most important element
of your online marketing.

It can’t be emphasized enough, especially to beginning online webmasters
or marketers, choosing the right profitable keywords will largely determine
whether or not you succeed with your online endeavors. You simply must
get this element right or your marketing will be in big trouble.

What are keywords?

Let’s start at the very beginning, keywords are the exact words someone
types into a search engine to find what they’re looking for on the web.
Some keywords are valuable/profitable, while others are virtually worthless.

Profitable keywords are the ones that convert into a sale, a lead or
potential client/customer for your company or product. These are the
words someone is searching in order to buy a product or hire a service.
Someone searching for “honeymoon vacation packages” is probably in the
market to book a honeymoon vacation and could turn out to be very profitable
for the right website or business.

Profitable keywords are the ones where the searcher is in the right
“mind-set” or frame of mind to buy what they’re searching for on the web.
Tailor your online marketing to target these profitable keywords and
it can spell success.

So what’s the whole process for finding or choosing profitable keywords
to use in your marketing? Let us look at some ways to proceed…

Number of Keyword Searches Made?

You need to find out how many searches are made for your chosen keywords
each month. Simply use WordTracker or a site like SEOBook. These will
give you a preliminary number of searches made each month for your keyword.
Highly popular, well-searched keywords with hundreds of thousands of searches
each month will be extremely hard to rank for because you will have stiff
competition from major companies with limitless resources.

I like to pick less popular keywords that get only a couple of hundred
of searches each day because of my chances of getting on the first page
greatly increases. But don’t get fixated on the number of searches,
some keyword phrases that only get four or five searches daily,
can still be very profitable.

For serious keyword research in a particular niche market, I like to use
Brad Callen’s Keyword Elite is professionally designed software
that makes all your keyword research so much easier. But there are plenty
of free keyword tools you can use. One handy keyword tool is Google Adwords
external suggestion tool which will help you find valuable keywords.

https://adwords.google.com/select/KeywordToolExternal

Commercial Intent of Keywords?

But how do you know if a keyword is profitable? Well, one convenient
tool is from MSN which helps you with “Detecting Online Commercial Intention”
of keywords. Just type in a keyword and it will give you a percentage
or probability your keyword query has commercial benefit or intent.

http://adlab.msn.com/Online-Commercial-Intention/Default.aspx

Conversion Rate of Keywords?

Once you have your chosen keywords in place, next you want to have
a landing page that converts those keywords or traffic from those
keywords into buyers or leads for your online business. This is
another crucial element of your online marketing – you must have
a landing page or content/site that converts into a sale or you
obviously won’t make any revenue.

Keep in mind, if you’re into affiliate marketing, you main goal
is not to sell but to “pre-sell” your products or services.
One effective way I have found to do this is to give potential
customers/clients valuable information they can use in making
their final purchasing choice. Comparison sites do well, as
do review sites, top ten sites… potential customers use the
Internet and keywords to not only find products but more so, to
find information on those products. Your goal should be to provide
this valuable information to make their task a little bit easier
for them and they will reward you with a sale.

What are Long-Tail Keywords?

Long-Tail keywords are simply that: long three or four-word phrases
that searchers use to find what they’re looking for on the web.
Because they are highly specific, long-tail keywords have proven
to have better conversion rates than general keywords. This is
also just common sense, someone searching for a “2005 ford mustang
convertible” may just be in the right mind-set to buy such a vehicle;
as compared to someone searching for a more general keyword phrase
such as “sports cars.”

Study your website traffic logs religiously to find long-tail
keywords that turn into a sale. Target these long-tail keywords
in your marketing. Even buy PPC (Pay Per Click) advertising in
the three major search engines – Google Adwords, Yahoo! Marketing
and Microsoft AdCenter – for these valuable/profitable keywords.

And build higher rankings in organic search for these long-tail
keyword phrases. It’s really not that difficult for long phrases,
especially if they’re related to your site; many times you can
reach the top spot in a matter of days, especially in Google.

How to rank high for your chosen profitable keywords?

Of course, the million-dollar question is: HOW do you rank in the top
spot for your chosen keywords? I believe the key to ranking high in the
search engines (especially Google) is to be persistent in building
your rankings for your keywords. Take a long-term view or approach,
sometimes it may take months, even years, to rank in the top Five
for your highly competitive keywords.

The best strategy is to “stick to it” and keep building relevant
links to your keyword landing page. Create related blogs with valuable
content linking back to your keywords. Write keyword related articles
and distribute them all over the web. Create Google Alerts for your
keywords and them place comments/links in the newly formed pages on
the web that Google is indexing.

Be pro-active, download the SEOQuake toolbar and find your main keyword
competitors. Check out their links and then go out and get the same
links. Write better higher quality content than your main competitors
because Google always rewards great content. Plus, use the free Addthis.com
button and let your visitors bookmark your great content in all
the social bookmark sites and build your keyword links for you.

Do keyworded Press Releases with your embedded links and spread them
all over the web. Get these Press Releases into Google news and other
important places on the web. PRWeb.com is really a great place for your
press releases since you can embed your keywords in your links.

If you can try to get your most important keywords in your domain
name. Many SEO experts argue the merits of this but from my own
experience and marketing – it is much easier to rank high for your
keywords if you have them in the domain name. Again, it is just common sense,
if you have your main keyword in the domain, this keyword is obviously
telling the search engines this is what your site is all about. I have even
bought domains and created sites specifically around certain keywords
just to rank high.

Always remember, you have to be persistent, I have been fighting some
keyword battles for over four or five years! For really profitable keywords,
it can be a constant struggle to remain on the first page, but the trick is
not to give up, just keep fighting away at your competitors. Persistence
usually pays off in the end and those profitable keywords will have your links
in the top spot. Make ranking high for those profitable keywords your number
one marketing strategy. Concentrate all your marketing efforts towards getting
plenty of quality traffic for those keywords and you will succeed online.

…
The author is a full-time online marketer who has numerous
niche sites. Copyright 2009