BWMagic’s Internet Marketing News


What Is LinkBait & How Do You Use it?

If you have a web site you will probably already know getting
quality one-way link is the key to getting more traffic and
higher rankings, but getting those links is easier said than done.
However, there is one very effective technique which has proven
the test of time and one you should be using.


We are talking about LinkBait.


Simply put: linkbait is any content which is so intriguing/informative/useful
other webmasters and surfers will gladly share it with their
friends and colleagues. Actually, linkbait can be many things:


– an informative article

– a useful software program

– a handy ebook or report

– a YouTube video

– a special seo tool

– an amusing blog post


or just a well constructed web page which your visitors find
especially helpful or interesting.

Whenever I think of LinkBait, I always compare it to “word of mouth”
advertising. Something that is spread virally throughout the
community and in this case, on the web. Never underestimate the
true marketing power of this kind of advertising and promotion.

From my own experiences, I first discovered the instant overnight
power when someone bookmarked one of my web pages in Digg and
it landed on the first page. I received over 70,000 visitors
in one day and gathered numerous quality one-way links from
around the web.

While these visitors were temporary and relatively “useless”
– the seo efforts were long-lasting and very beneficial.
No visitor to your site is useless but these visitors were
not my usual keyword driven traffic which buy my affiliate
products or sign up to my lists.

However this incident showed me why using LinkBait is a very
effective way to get traffic. And since that time I try to
place the simple “Addthis” button on all my content – to easily
let my visitors bookmark the material in all the social bookmarking
sites.


This is an easy way to make all your pages LinkBait.


Another important thing about using LinkBait – Google loves it.
Mainly because it fits in with Google’s original ranking philosophy
and system where web users vote democratically on which content should
be ranked the highest.

It is content recommended by other web users and content which
they find helpful, informative or entertaining.

Matt Cutts explains and gives an example in a YouTube video
which in itself is a form of linkbait. You can view the
video here to get more ideas on this topic:

youtube.com/watch?v=2QIxTI59r5o

In addition, for some time I have been including in these
emails some links to helpful SEO tools. This is an obvious
form of LinkBait.

Here’s another helpful SEO Optimization Tool which helps you write
or correct your HTML code to better rank in the search engines.

http://seoforums.org/seo-tools/optimize-html-code-tool

If you’re not already using some forms of LinkBait – give it a try
and see the results for yourself.

Helping You Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

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