Tag Archives: Internet Marketing

Increase Your Rankings With This Free SEO Analyzer Tool



BWMagic’s Internet Marketing Newsletter


Increase Your Rankings With This Free SEO Analyzer Tool



If you have a website, you will probably already know how important
it is to use the right SEO (Search Engine Optimization) techniques
if you want to get those higher rankings. Now, getting tons of
one-way quality keyworded backlinks will be the most important factor,
but getting all your SEO ducks in a roll really does help.

Over the years I have tested hundreds of SEO tools… some good,
some bad. But I really like the one listed below, it not only does
a helpful analysis of your site or page, but it also presents some
helpful videos by Google’s spokesperson Matt Cutts on how to improve
your site/page to increase your CTR (click-through rate).



Besides getting higher rankings, having the right title and description
for your site will make a difference in how many visitors you get.
One trick that has worked for me – “place your main benefit in your
title and description” – in other words give the surfer a good solid
reason why they should NOT hit the back button.

Giving and telling your visitors exactly how they can benefit from
visiting your site will help you get that click. Truth be told, the
traffic battle is often won or lost in the SERPs or search engine
results pages… a good title and description can grab a visitor’s
attention and make them click through to your site. Sometimes it
doesn’t matter if you’re in the top spot, just as long as you can
capture that click with a good title or description.

Make sure you get this right or do some tweaking to find out what
works the best. However, one word of caution, if you’re into marketing
you will want to find the title or description which converts into
a sale. I approach this from different angles and what has worked
for me is using either “deals/coupons/discounts” or
“comparison/compare/products” for getting higher conversion
rates.

In close ranking battles, having the right keyword density will make
a slight difference, so try to have your page or site reflect the right
keywords. Again, targeting the right keywords which convert into a sale
will improve your bottom line. Obviously, targeting words related to
“discounts, best deals, coupons, gifts, lowest price” will help increase
sales. I have also found targeting brand names can increase your sales
especially with long-tail phrases.

I have also found it helpful to have your main keywords in different parts
of your page or site. Try including them in the meta tag description,
in the H1, in the alt image attributes and place some in bold print and
italics. Don’t go overboard, always write your content for your visitors
and not for the search engines, but keep your keywords in mind when
creating your pages.

Like I said, getting all your SEO ducks in a roll will help improve
your rankings, especially in those close keyword battles. Beating your
competitor could just be a matter of tweaking or optimizing your site
or page.

Anyway, if you want to increase your site’s SEO, test out your URL in
the handy free SEO Analyzer tool here:

You can download it here:

http://www.seoworkers.com/tools/analyzer.html




Helping You Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

Did you find the above information helpful? If so, why not
help spread the word – recommend this content by using
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How To Monetize Your Web Content



BWMagic’s Internet Marketing News





How To Monetize Your Web Content


Perhaps one of the most frequently asked questions for webmasters
has to be: How do I monetize my web pages? How do I make money
from my online content?

As a full-time online marketer and webmaster, this is a question I
have considered many times and found my own answers through years
of trial and error. Of course, I have taken the passive route in
my quest for that online income. This means instead of producing
my own products, I market and promote affiliate goods and services.
I do NO direct selling on any of my websites, I collect no money
and I don’t even have a payment program or system in place.

All my income and commissions come from referring traffic or clients
to the affiliate companies which I promote. Totally passive.

These companies do all the selling, delivery of products, customer
support, everything… I just get a small percentage for having
referred that customer or client. This passive method has worked
extremely well for me but keep in mind, selling your own products
and services will be much more lucrative since you will receive
the majority of the profits instead of just a small commission
or referral fee.

However, if you’re like me and want a more “hands-off” passive income
from your web content, here are some of the things I have learned over
the years. You might find some of these tips helpful in your own
monetization. I have placed these tips in the form of a “q and a”
format…



1. Should I use Google Adsense?


While placing Google Adsense ads on your site or blog is extremely
easy, the rates are very low. You can make 10 to 100 times more
by using affiliate links instead of these ads. For example, for one
Adsense click you could get anywhere from a few cents to several dollars,
whereas with an affiliate program you can get from $10 to $100+ for
a click which turns into a sale. However, Google is one of most respected
and reliable companies on the web. They pay on time and should not be
ignored. I have used Adsense for years mainly because you can’t always
find affiliate programs for some content and besides, you can place
both affiliate links and Google Adsense on your pages.


2. Should I use Amazon?

Another very simple way to monetize your content is to place Amazon
products and referral links on your pages. Amazon’s referral rates
are slightly better than Google Adsense especially if you have high
volume sales but they are still lower in general. However, I have
found users tend to really trust Amazon and buy from them more frequently
and more often so conversion rates are much higher than any other
affiliate program I have used. For this reason alone, Amazon should
be on your list if you want earn money from the web. I have been
using them for years and find building your links are very easy,
so too is building whole “A Stores” on a particular topic or line
of products.


3. What is ClickBank and Should I use it?

ClickBank is one of the largest affiliate networks for downloadable
products such as ebooks and software. They pay some of the largest
commissions, 40% to 50% or more is very common. Very reliable, I have
been using them for years and you should include some ClickBank products
on your pages. Please note that ClickBank does deduct a small percentage
of your commissions to cover any returns, but it also means you don’t
have any dropped commissions – once you make a sale, you will get paid
for it.


4. What are affiliate networks?

Affiliate networks, like Commission Junction and LinkShare, are major
players in the online affiliate world. These affiliate networks represent
thousands of companies which offer products and services that webmasters
can promote. They handle all sales transactions and send out your
commission checks each month. Most of my affiliate programs are through
these affiliate networks with CJ being the top one mainly because
they have excellent feedback and tracking.

5. How do I find a profitable affiliate products or service?

Regardless of what you’re promoting, you must be very careful to pick
quality products that’s closely related to your content. These two factors
will mainly determine your conversion rates, although product ads and display
images do play a small part. If you use a network like Commission Junction
they will tell which company is making the most sales, they will also tell
you which ads are getting the highest return with the actual dollar amount
(EPC – earnings per 100 clicks). I always use this data when picking which
companies and products I promote on my sites.

6. Why do I need to create different income streams?

The real beauty of running an online business, you can have many different
income sources which pay you each month. You should plan on having at least
10 to 20 income streams, if one should dry up, you will have the others to
depend upon. Once you have quality traffic coming to your website, it is
just a matter of placing different affiliate links on your pages, I like
including at least three or four different companies on a page, this way
you can easily create different income streams for the same page. Throughout
your site, don’t just rely upon one company or product, have many different
affiliate links and companies.

7. What should be your main strategic objective?

Don’t make this mistake, instead of making one sale and getting paid for
it once, pick products and services which give you a re-occurring or
residual income. You do the same promotion and work but get paid for
years to come. I am still earning income on sales I made five years ago.
This will significantly improve your bottom line or your return on investment.
Products and services which have a monthly billing element are good candidates
for residual income… such as web hosting, autoresponder services,
tele-communications and so on. Don’t rule out forming partnerships
with businesses in the subject of your website, you might be surprised
at the response you get.

Effectively monetizing your web content will largely determine if you succeed or not, so try some of the tips above. Of course, there are many other ways to monetize your traffic such selling direct ads and links on your pages. The list above is not my full list but they are some of my top-performing programs and they should also work for you and your web content.

If you need more help why not try our online Affiliate Guide:
Affiliate Marketing Guide




Helping You Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

Did you find the above information helpful? If so, why not
help spread the word – recommend this content by using
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Are Google’s Listings Becoming Too Corporate?



BWMagic’s Internet Marketing News



Google Spot!







Are Google’s Listings Becoming Too Corporate?


Just as Eric Schmidt announces he will be stepping down as
the CEO of Google, (effective April 4th, he will be replaced
by Larry Page, who everyone knows is a co-founder of Google)
all the talk in search engine circles is about how much more
emphasis Google is placing on Local Results.

Often these local business listings are now displayed before
and above other more general organic results. In addition,
Google seems to be placing much more emphasis on Corporate
Brand name listings in recent months. While this move to big
brand names is nothing new, in combination with the increased
local listings, one has to wonder if Google has made a deliberate
move to favor corporate listings above all other organic results.

In theory, this is supposed to give the web searcher a better
surfing experience and Google has stated many, many times that
improving the searcher’s experience is paramount. But one has to
wonder if this overemphasis on corporate brands is giving the
searcher what they’re looking for in their search.

Everything works out perfectly if the searcher is looking for
the “Official Site” of a company, product or service. They get
what they’re looking for and come away happy. However, in many
cases, the searcher is looking for general information on a
product or service – they may be more interested in discovering
what others say about a certain product/service or company.

In other words, they may be looking for a general comparative
site with information and user reviews on that company. They are
more interested in finding out those opinions and views, rather
than viewing the corporate pitch or salesletter. Now they will
have to search through five or six listings in order to find
that comparative authority site they’re really looking for in
their search.

All this is fine, except for the fact that webmasters and
online marketers know, the closer to the number one spot,
the more quality targeted traffic you will receive from Google.
Being listed down just a few spaces can make a big difference
in the amount of traffic and sales you will receive.

Affiliate marketers, with their information and review sites,
are already feeling the pain of Google’s emphasis on this
corporate angle. One could even argue Google could be trying
to cut out these middlemen and deal directly with the companies
themselves. Integrity aside, there’s nothing stopping Google
from favoring and listing higher the top brand name companies
and corporations that buy all those Adwords Advertising.

And even this is a jump to judgment since only Google knows
who is buying all their advertising, besides Google can simply
block affiliate sites and marketers by lowering the quality
score on these types of sites. Cutting out the middleman
and featuring the main corporate site instead.

If indeed this is Google’s Strategy, there’s nothing wrong
with this emphasis on corporations, they can construct their
SERPS to reflect whatever they want. Google is a business and
businesses have to make money. And a publicly-traded company
must keep their shareholders happy, first and foremost.

In the end, it is these businesses, big and small, which will
benefit the most from being listed first in Google’s results.
More power to them, but it is the small webmaster and the small
online marketer who will suffer the brunt of this shift.

Affiliate marketers will be especially hit with these recent
changes and many will not survive without this free organic
traffic from Google. The online Gold Rush is not exactly over,
it has just shifted more towards the actual business owner,
especially at the local level.

One also has to keep in mind, not all these changes are of
Google’s doing, many businesses and companies are just becoming
aware of the real monetary benefits of SEO and Keyword Positioning.
These companies are now increasing their online marketing budgets
and this increase can be reflected in higher rankings in the
search engines, especially Google.

Adjusting your marketing strategies to reflect this shift will
not be easy. Having an older domain and an authority site will
probably help ease the pain, but creating special partnerships
and relationships could go even further in establishing an
“official” site for a product or service.

Adjusting your targeted keywords to reflect the “reviews” and
“comparison” angle could be another good strategy, although the
amount of searches each month will be less than for broader terms.
Another angle is to target more long-tail keywords but even this
is harder to do since Google introduced Instant Search, surfers
now get less of a chance to type in these lucrative long tail
keywords.

Over the next few years, we will probably see a rising increase
in the presence of major corporations and small companies in the
search engines, especially in the top positions. The glory days
of the small-time online affiliate marketer may just be over and
it will get much harder and much more expensive to make a profit.
Those lucrative leads and sales from free organic traffic,
especially from Google, might even seem like a distant dream.




Helping You Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

Did you find the above information helpful? If so, why not
help spread the word – recommend this content by using
the social bookmark sites below. The SEO Gods will Thank You!