Tag Archives: increase traffic

Google, Linking Out And Avoiding Bad Neighborhoods



BWMagic’s Internet Marketing Newsletter


Google, Linking Out And Avoiding Bad Neighborhoods



From my own observations, I get the general feeling that many webmasters
don’t realize how important a role links play in your online success.
Now, almost everyone knows getting quality one-way backlinks to your
site is vital to getting higher rankings, especially in Google.

But most don’t realize, the sites you LINK OUT to from your content
is just, if not more important, for increasing your rankings.

You must be extremely careful who you link out to on your site. Search
engines are simple robots which have been programmed to gather and rank
the content on the web. Obviously, if they’re ranking keyword content,
those programmed robots are going to group all related websites together
in order to supply the best answer to the web search user.

Linking out to popular, high-ranking PR sites is very important. Even
ranking out to your higher-ranked competition can even be beneficial to
your site because it shows the search engines your site is in the whole
mix. Especially if you have an authority site, linking out to other
authority sites is only natural and is expected by the search engines.

Therefore, the more your site interacts with these other authority sites,
will help your rankings. Get involved and submit valuable content to
these sites with links flowing back to your content. You must interconnect
your site with the major players in your niche.

However, you must be careful not to link out to bad neighborhoods or
sites which are considered undesirable by the search engines. Don’t link
out to any content farms or what are perceived as content farms by the
search engines. These sites are considered a form of spam and will drag
down your rankings.

Also, linking out to sites which contains the big “no-no’s” such as drugs,
gambling and sites showing those naughty bits. Avoid linking out to those
kinds of sites at all costs.


Build Your Own Neighborhood


In recent years, one of the most frightening SEO tactics I have seen in
some of my most lucrative keyword niches, companies are building whole
“neighborhoods” of sites which they own and rank well for in the search
engines, especially Google. All these sites are keyword related and boost
each other up in the rankings so that a company would have not one, but
have 5 or 6 sites on the first page of Google for a lucrative keyword phrase.

This is probably the future of the web because the search engines will
have a hard time figuring who owns what? They just see a list of authority
sites all connected to one another… they don’t realize all these sites
are owned by the same company or individual. Don’t just build and promote
one site, build and promote 10 sites or more in your chosen niche.


Be Your Own Competition!


Don’t laugh, this SEO tactic is very effective and much more common
then many webmasters realize. A poor man’s version of this “Build Your
Own Neighborhood” is building a whole series of link wheels using free
blogs and sites like Blogger, Squidoo, WordPress, YouTube, Livejournal,
Ezinearticles, Twitter, Facebook… and so on.

Your goal is to build up your rankings by connecting all this theme-related
content together… this is one way the small webmaster can compete with the
large companies that are building/buying all those links and sites.

Of course, the search engines don’t like all this SEO manipulation and have
put in filters to try and block such tactics. But so far, it is an uphill
battle just tattling all these companies. And at the moment, these companies
are winning and cleaning up.

Regardless of your opinion on this matter, you must get your content out
on the web. These days that means tying everything together by using Twitter,
Youtube, Facebook, Blogger… and I like to believe the higher the quality
of your content, the higher it will rise in the search engines. The more
“real” social bookmarks your content gets, the higher it will rise. But
I am a hopeless romantic, real SEO is much more cynical and cut-throat.

Anyway, if you want to check out your site or sites you plan on linking
to – to see if they are “perceived” as a bad neighborhood – use this tool
here:



Finding Bad Neighorhoods Tool




Helping You Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

Did you find the above information helpful? If so, why not
help spread the word – recommend this content by using
the social bookmark sites below. The SEO Gods will Thank You!

Increase Your Rankings With This Free SEO Analyzer Tool



BWMagic’s Internet Marketing Newsletter


Increase Your Rankings With This Free SEO Analyzer Tool



If you have a website, you will probably already know how important
it is to use the right SEO (Search Engine Optimization) techniques
if you want to get those higher rankings. Now, getting tons of
one-way quality keyworded backlinks will be the most important factor,
but getting all your SEO ducks in a roll really does help.

Over the years I have tested hundreds of SEO tools… some good,
some bad. But I really like the one listed below, it not only does
a helpful analysis of your site or page, but it also presents some
helpful videos by Google’s spokesperson Matt Cutts on how to improve
your site/page to increase your CTR (click-through rate).



Besides getting higher rankings, having the right title and description
for your site will make a difference in how many visitors you get.
One trick that has worked for me – “place your main benefit in your
title and description” – in other words give the surfer a good solid
reason why they should NOT hit the back button.

Giving and telling your visitors exactly how they can benefit from
visiting your site will help you get that click. Truth be told, the
traffic battle is often won or lost in the SERPs or search engine
results pages… a good title and description can grab a visitor’s
attention and make them click through to your site. Sometimes it
doesn’t matter if you’re in the top spot, just as long as you can
capture that click with a good title or description.

Make sure you get this right or do some tweaking to find out what
works the best. However, one word of caution, if you’re into marketing
you will want to find the title or description which converts into
a sale. I approach this from different angles and what has worked
for me is using either “deals/coupons/discounts” or
“comparison/compare/products” for getting higher conversion
rates.

In close ranking battles, having the right keyword density will make
a slight difference, so try to have your page or site reflect the right
keywords. Again, targeting the right keywords which convert into a sale
will improve your bottom line. Obviously, targeting words related to
“discounts, best deals, coupons, gifts, lowest price” will help increase
sales. I have also found targeting brand names can increase your sales
especially with long-tail phrases.

I have also found it helpful to have your main keywords in different parts
of your page or site. Try including them in the meta tag description,
in the H1, in the alt image attributes and place some in bold print and
italics. Don’t go overboard, always write your content for your visitors
and not for the search engines, but keep your keywords in mind when
creating your pages.

Like I said, getting all your SEO ducks in a roll will help improve
your rankings, especially in those close keyword battles. Beating your
competitor could just be a matter of tweaking or optimizing your site
or page.

Anyway, if you want to increase your site’s SEO, test out your URL in
the handy free SEO Analyzer tool here:

You can download it here:

http://www.seoworkers.com/tools/analyzer.html




Helping You Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

Did you find the above information helpful? If so, why not
help spread the word – recommend this content by using
the social bookmark sites below. The SEO Gods will Thank You!

Double Barrel Web Marketing Tactics



BWMagic’s Internet Marketing News


Double Barrel Web Marketing Tactics: Writing Content Which
Will Rank High In The Search Engines & Pull In The Sales





Creating top ranked web pages which convert…


If you go the SEO route you will have to write web content which
will rank high in all the search engines. Plus, if you’re into web
marketing, that very same content will have to convert into sales or
leads in order for you to make a profit. It’s what I like to call
my “Double Barrel Web Tactics” and I have been using these simple
tactics to earn a full-time income from the net for over 5 or 6 years.

Not that that’s any kind of feat to brag about since countless individuals
are doing the same thing and probably doing a much better job at it. But
I have picked up a few tricks over the years which had helped me along
the way, one of the most important is writing top ranking web pages which
convert into sales.


Create SEO Empowered Webpages


First, in order to get those pages to the top of the search engines,
especially Google, I follow some simple SEO rules. They can be summed
up as such:


– Concentrate all the content around one central keyword phrase for each web page

– Include this keyword phrase in the Title, Meta Tags, Headline and in the URL

– Place this keyword phrase and variations of it throughout the page

– Have a column of related keyword links on each page

– Have very simple site construction with all links no more than 3 clicks from the homepage

– Build valuable one-way links to this page from keyword rated sites around the web

– Use Twitter, Facebook, Youtube… to promote each page


Choose Your Keyword Battles


Further more, you must use keyword phrases which are competitive for your site.
Picking long-tail keywords which have less traffic but still bring in sales,
is one way of doing this. Targeting really competitive keywords is rather pointless
unless you have unlimited funds and resources to build links and/or buy PPC traffic.
The average webmaster is better off choosing keyword phrases where he/she knows
they can compete and rank high in the search engines.

One good site which will tell how much competition your chosen keywords will have
is Google’s Keyword Tool. It will also give you some estimation of the amount of
traffic each keyword phrase receives each month. All valuable information to help you
pick your keyword battles.



Writing Webpages Which Convert


For me this is the most difficult part of earning an online income – writing web
copy which converts into a sale or a lead. Keep in mind, you don’t always have to
sell something, many companies will pay you 10s of dollars just to supply them
with a lead or potential paying customer. I sometimes find this is much easier
to do than making an actual sale.

My online marketing tactics are very basic – I give my visitor a strong incentive
or reason to buy from my site. I find using simple discounts, coupons and free trials
to be one of the most effective ways to make a sale or capture a lead for the companies
and products I am promoting. Giving those online shoppers or customers 10%, 20%, 50%
or more OFF will usually convert well. So too is offering bonuses, discounts and coupons
if they buy from your links. For leads, offering a Free 30 Day Trial works the best.

But never forget, visitors who use your site also want information about the products
or services they’re buying. Giving them clear unbiased information will go a long way
in capturing a lead or sale. Providing customer reviews and feedback is another way to
increase your conversions. So too are customer testimonials and video reviews.

Another tactic I use is picking keywords that have a high probability of commercial
intent which is more likely to bring in revenue. Just finding those customers and
visitors who are in the right mind-set to buy is the key. Targeting certain keywords
such as best deals, discounts, coupons… and targeting certain niche markets such
as wedding gifts, corporate gifts, holiday gifts… have done very well for me.
People are actually searching for a special gift and are ready to purchase.

One handy tool for determining the online commercial intention of your keywords
is Microsoft’s Adcenter Laps. It will give you a good starting point for choosing
which keywords and niche markets you should target with your web pages.

Online marketing is not some mysterious formula, it is merely a double-barrel process
of keeping all your SEO ranking factors in order and targeting customers when they’re
ready to buy. You build up your rankings with quality one-way links while offering the
resulting traffic valuable information and a good solid reason to buy from your web
site or page. Using special deals, discounts and coupons will go a long way in boosting
your conversion rates. So too, will targeting certain keywords that have great online
commercial intention or potential, such as the gift niche markets. Try this simple Dual
marketing tactic and watch both your traffic and sales increase.




Helping You Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

Did you find the above information helpful? If so, why not
help spread the word – recommend this content by using
the social bookmark sites below. The SEO Gods will Thank You!