Tag Archives: google

Google’s Search Engine Optimization Starter Guide

BWMagic’s Internet Marketing News

Google’s Search Engine Optimization Starter Guide

We’re going back to the basics of search engine optimization in this
week’s newsletter. Mainly optimization in Google but many of the same
tactics apply to the other search engines as well.

Lately, Google has been giving out tons of information on how to
optimize your site for its search engine. Actually, Google has been
doing this for a long time with its “Google Webmaster Tools” section
where you can find very helpful information on creating your site.

Also, Google has provided plenty of helpful tips and info through one
of their most widely known spokespersons: Matt Cutts. If you’re
really want to get a “leg-up” on Google you should follow his
blog and/or follow him on his Twitter account. Just Google to
find them!

Of course, for obvious reasons, Google will never give you the
“full monty” on just how they rank their index and your site, but
I have found following the general advice given by Google and Matt
Cutts is very helpful and can improve your rankings, especially
if you’re making some big mistake that you don’t know about.

If you’re completely new at building or optimizing websites, I
would suggest you download Google’s own PDF Starter Guide and
you can find the download link here:

https://www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf

Google Search Engine Optimization Starter Guide


It has the basic steps you should take in order to optimize your
site for the search engines. Just basic stuff you should know and
apply.

What I found good about this simple guide, it gives you links so
that you can further investigate and learn more about tricky issues
should as Duplicate Content and other issues that many webmasters
find hard to understand.

Of course, you should also be checking out Google Webmaster Tools
which is very comprehensive and detailed. Actually, if you’re really
new at this webmaster stuff, I would suggest you try these sites which
further explains how to use Google’s Webmaster Tools

www.toprankblog.com

and

www.searchenginejournal.com
.

Getting a quick start on what Google expects to find when they crawl
and index your site is something every webmaster should know. Using
the above links should help you with this discovery.

….

Helping You Succeed Online Since 2002!

Kind Regards,
Titus

https://www.bizwaremagic.com

Spiders, Breadcrumbs & Google – Why All Three Are Important To Your Site

BWMagic’s Internet Marketing News

Spiders, Breadcrumbs & Google – Why All Three Are Important To Your Site’s Success

Spider

Do you see what I see!

It could just be me, but one of the least talked about aspects of Internet
marketing has to do with the pesky little spider. Actually these are the
countless spiders/robots that spider the web continuously and report back
all content and links to the search engines.

It is surprising that this lowly spider is not better known or understood
by webmasters since they play a major role in the success of your website
– at least where the search engines are concerned. How these spiders see
your site and what they report back is crucial to getting your pages and
content listed in the search engines.

What you see is not what you get.

One common mistake many webmasters make (especially those just beginning)
is that they take if for granted all the information and content on your site
can be seen by the spiders/search engines. You can have a spectacular looking
site with all the bells and whistles – full of images, java scripts, flash
banners, widgets… a visitor to your site will come away amazed at the content
and information.

But a spider comes along and spiders the same spectacular page and finds
nothing – no content whatsoever – nothing. That spider then reports this
back to the search engine and your page or content is not indexed since
nothing of importance was found.

This can mean disaster, even for the most spectacularly designed pages.
No content, no listing.

Of course, the whole issue or problem is a simple fact that spiders can’t
read images, banners, java scripts, widgets… and so on. What they see
when they visit your webpage MAY be entirely different from what you or
your visitors see. If they can’t see or read your content it doesn’t exist
for the search engines.

For this reason, it is always a good practice to run your pages through
software programs that tell you exactly what the spider sees. Get your
pages read or displayed through the eyes of these spiders.

http://www.seomastering.com/search-engine-spider-imitator.php

Just type in your page URL and you will see what the spider sees. If any
of your main information or keyword phrases are missing – make sure you
place them as “text” on your page, not text in an image or banner.

One common mistake, which I see all the time, a site has it’s main keyword
phrase in the domain name but then creates an eye-catching logo with the
site’s name displaying the keyword phrase – but the spider cannot read this
logo and that much-needed keyword SEO is lost. Especially if this logo is
displayed on every page of your site, which in most cases, it will be.

It is much better to have this domain name/keyword displayed as text on all
your pages. In this manner, the search engines know exactly what your pages
are about; having it read as “site logo” just doesn’t cut it.

However, many webmasters are smart enough to put your keyword phrase in
the “alt” tags connected with this logo or image – which the spider and
the search engines can read. For SEO reason it is good to place your targeted
keyword in the “alt” tag, but like everything, don’t overdo it or you will
be accused of keyword spamming.

Another whole issue is the matter of site/link hierarchy. Explained simply,
your domain index is level one, links flowing off this main homepage are
usually considered level two, links flowing off these level two pages are
considered level 3 and so on… most web experts suggest you keep all your
content within these three levels. Why? Mainly because it is easier for the
spider to index them. If you go down too deep, some spiders may not spider/index
your deeply linked pages.

Another reason, you want your site and pages to be easily accessed by your
visitor. A simple page structure or layout is best suited for this purpose.
Make sure all your content can be easily found, especially by spiders.

So in conclusion, make sure spiders can read all your content, use the link above
and check your pages. If you are unpleasantly surprised or disappointed by
what these spiders are seeing, then simply fix the problem by making your
important content placed in “text” on your pages. Keep feeding those spiders,
and they won’t come back and bite you in the… well, you get the picture.

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Get Your Breadcrumbs in Google for More Links in Results

This is the title of a really good informative piece on Google and Breadcrumbs
in WebProNews by Chris Crum, no pun intended. Basically, breadcrumbs are same
as the linking structure or levels we talked about above – “the hierarchical display
commonly used in site navigation. For example: Home Page>Product Page>Product A Page.”

Google is starting to list these breadcrumbs/links in its results which means
more of your site’s links will be displayed on that first page. Instead of one
link, you can have three or more links on that first page in Google. If you’re
into search engine marketing like I am, you will know this is a major, major deal.
Getting more links in Google for your site simply means more targeted traffic
and more targeted traffic means more sales and opt-ins.





According to Matt Cutts it’s very early days for “Breadcrumbs” but it is
something you should consider when designing your site as Google will probably
be using some form of them in the future.

Click this link if you want to find out more about this topic:
http://www.webpronews.com/topnews/2010/01/20/how-do-you-get-breadcrumbs-in-google-results

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The Only 3 Steps You Need To Make Tons Of Sales Online In 2010

This is a free PDF article by Marlon Sanders who is one
of my favorite Internet Marketers. Mainly because he produces
“no non-sense” “point & click” marketing products which
are easy to use and apply. He cuts out all the “bull” and
gives you what you need to market online.

I have always recommended Sanders and his products to
anyone who’s interested in finding out “how” all this
online marketing works. Heck, he was marketing on the web
before there even was a “web” as we know it today.

Helping You Succeed Online Since 2002!
Titus

https://www.bizwaremagic.com

Does Google PageRank Count Anymore?


BWMagic’s Internet Marketing News!

…….
Contents:

o Does Google PageRank Count Anymore?

…….

This week I would like to give you some news about Google PageRank
and my opinions on it. PageRank won’t go away and it is a much-discussed issue if you’re a webmaster and have a site.

That little green bar gives Google’s ranking of all the web pages
on the web – including yours. PR10 is the highest, PR0 is the lowest.

PageRank doesn’t mean much in SEO turns anymore – your page can
have a low PR ranking but still come up first in Google’s index.
Many times above pages that have a much higher PR ranking than
your page.

However, I take a much broader view of PageRank and find
it still very important. You can find out why by reading
my article below…

………………………….
Feature Article
………………………….

Does Google PageRank Count Anymore?
Copyright © 2009 Titus Hoskins

Being a full-time SEM (Search Engine Marketer) I have been
conditioned like Pavlov’s dog (not a pretty picture) to jump
every time Google twitches. Lately, Google has been doing a
lot of twitching.

Specifically, the rather startling news from Google Webmaster
Trends Analyst Susan Moskwa that Google has ditched PageRank
from Webmaster Tools.

“We’ve been telling people for a long time that they shouldn’t
focus on PageRank so much; many site owners seem to think it’s
the most important metric for them to track, which is simply
not true,” states Moskwa. “We removed it because we felt it was
silly to tell people not to think about it, but then to show
them the data, implying that they should look at it.”

Find more here on WebProNews:

http://www.webpronews.com/topnews/2009/10/15/google-ditches-pagerank-in-webmaster-tools

Now, for SEO reasons or for ranking in Google’s index, PageRank
has long been downgraded by Google. However, even missing
a few dangling bits, history has shown us eunuchs still wheel
tremendous power. PageRank is no different.

Regardless of what Google wants to happen, PageRank is still
extremely important to anyone marketing on the web, especially
if you’re selling SEO services or operating a web business. Try
selling SEO services when that little green bar on your site
is pointing to PR0 or worst yet, pointing to a solid gray bar.

Obtaining a high PR7 or PR8 simply means more business and revenues…
regardless of how Google is or is not using PageRank. People know how
to count and they learned long ago, a ten is a lot more than
a big fat zero.

Placed against a PR1 site, a PR8 will win more respect in the eyes
of potential clients and can produce enormous profits for the site
owner and we won’t even mention the still widely practiced
habit of selling links, which Google is desperately trying to stop.
Total and full elimination of PageRank would be an honest start
but it will still be an uphill, if not a losing battle, for
Google to fully eliminate link selling.

Even with my modest sites, I have turned down a small fortune
by not selling text links on any of my sites. When I had a PR6
site instead of a PR4 – those link requests were nearly doubled.
So one can easily understand Google’s position and the need to
downplay PageRank, if they even want to put a small dent in all
this link selling and buying which is still rampant on today’s
web.

PageRank is Google’s creation, and unless they remove it fully
from their system and the Google toolbar, then PageRank still Counts.
Actually, in the whole scheme of marketing your website on the
net, PageRank counts big time. And in more ways than one.

There are several reasons why you shouldn’t count PageRank out.

For years Google has been downplaying the importance of
PageRank and states it’s only one of about 200 ranking factors
that determine how Google ranks its index for keywords.
Obtaining top organic rankings for popular lucrative keywords
in Google simply means money in the bank. Actually, even a movement
of only one or two places on those first page SERPs (Search Engine
Results Pages) can make a major difference to any online marketer’s
bottom line.

Now while you can have a lower PR number and still rank above
other higher PR pages for your chosen keywords, I have even had
many times when my PR drops but my actual SERPs rankings in Google
goes up, mainly due to building-related relevant backlinks. So
PageRank counts little towards your keyword rankings but it can’t
be totally dismissed.

Mainly because, even if PR is just one ranking factor, in close
competitive keyword battles (I am presently fighting tooth and nail
for some very choice keywords) just one ranking factor such as
high PR can make the difference of whether or not you get to the
top spot. Big dogs are still jumping and for those of us who know
how to count, getting a number one spot in Google makes all the
difference in the world.

Not only because Google controls roughly 80% of all search engine
traffic, but more importantly Google has established unmatched
credibility and brand recognition in the eyes of potential customers
visiting your site. Web-users trust Google. Web users look to Google
for guidance and direction. Web-users believe what Google is telling them.
In the online world, rightly or wrongly, perception is everything.

As an online marketer, I am completely amazed each day at the
marketing power Google now commands with web surfers and with the
general population. Google is king of online search and no other
search engine even comes close to Google.

PageRank is Google’s ranking system and in the eyes of those who
notice these things, it still wheels tremendous influence and power.
By default, PageRank is Google’s opinion of your site, and web
users can count (at least to 10) and if Google believes people
are still not counting when it comes to PageRank, then they are fully
mistaken.

…
The author is a full-time professional online marketer who has numerous
niche websites. For the latest web marketing tools try:
Free Marketing Tools
Copyright © 2009 Titus Hoskins. This article may be
freely distributed if this resource box stays attached.

…..

Kind Regards,
Titus

http://www.bizwaremagic.com