Tag Archives: Google Visibility

Google Caffeine – Are You Ready For It?


……………………………..
Update to the Post Below:

The Google Caffeine Sandbox URL has now been taken down by Google.
While Caffeine has not been rolled out (as of yet) it will be live in at
least one data center before it’s fully implemented – according to Matt Cutts
in an interview given here:
http://www.webpronews.com/topnews/2009/11/10/

We have assurances that Caffeine won’t be fully introduced until after
the holidays – if we can take Google at its word.
…………………………..


We were first told about Google Caffeine last summer and
it caused a big stir. Well, at least among webmasters
and search engine marketers, the general public couldn’t
care less!

However, if you’re a webmaster or doing any type of
promotion/marketing on the web you better become
familiar with Google Caffeine. It’s in your best
interests to find out all you can about it because
it may affect your site’s rankings and traffic.


What is Google Caffeine?

It is the codename given Google’s next-generation
search infrastructure which is supposedly going to replace
Google’s current index system. In other words, this is
Google’s updating or modernizing of how it indexes pages
on the web. It is supposed to be much faster, more accurate
and more relevant than the current Google.


Why should you care about Google Caffeine?

If you’re a webmaster or marketer Google Caffeine will
affect your site’s rankings once it comes on stream.
That is, your current keyword rankings which you now have
in Google may not be the same in the new improved Google
Caffeine.


Is there a way to check my keyword rankings in the new
Google Caffeine?


Perhaps, all indications are that using the developer preview at

http://www2.sandbox.google.com

will give you some indication of what your Google Caffeine
rankings will look like. This URL is backed up by Matts Cutts
(main Google spokesperson) on his blog. And checking your site
and keywords rankings thru this sandbox is probably a good idea.

However, word of caution, Google NEVER lays all of its cards on
the table – nor should it, especially when you’re running a
multi-trillion dollar company whose life-blood is online search.
It must protect the integrity of its main asset which is
it’s index.

Actually, I am just hoping this Google Caffeine or parts of it
is not already live… because I did a lot of checking with the
URL above and my sites go up with the new index. Presently, I
am not seeing much movement in my rankings. A few have gone down
and a few have gone up – just the general normal swing that I see
from week to week in Google.

Will Google launch Caffeine during the vital Holiday Season???
In the past, a few major Updates have come just before Christmas.

When Google Caffeine actually hits is anyone’s guess, but
it’s probably coming soon, if not already implemented in some
stages. The more important question for you and your site – will
it be a mild seasonal storm or full-blown Category Five Hurricane?


Here’s how you can do a simple check:

1. Open up two browsers or windows on your computer:

http://www.google.com

and

http://www2.sandbox.google.com

2. Compare & Check how many links you get when you place
these into both Google search engines:

links:www.yoursitename.com
link:www.yoursitename.com

links:http://www.yoursitename.com
link:http://www.yoursitename.com

3. Now, do the same for your major keywords and compare
the results.


I hope both your site and keywords still hold-up in Google’s
new search engine.

………..


Titus
www.bizwaremagic.com


Does Google PageRank Count Anymore?


BWMagic’s Internet Marketing News!

…….
Contents:

o Does Google PageRank Count Anymore?

…….

This week I would like to give you some news about Google PageRank
and my opinions on it. PageRank won’t go away and it is a much-discussed issue if you’re a webmaster and have a site.

That little green bar gives Google’s ranking of all the web pages
on the web – including yours. PR10 is the highest, PR0 is the lowest.

PageRank doesn’t mean much in SEO turns anymore – your page can
have a low PR ranking but still come up first in Google’s index.
Many times above pages that have a much higher PR ranking than
your page.

However, I take a much broader view of PageRank and find
it still very important. You can find out why by reading
my article below…

………………………….
Feature Article
………………………….

Does Google PageRank Count Anymore?
Copyright © 2009 Titus Hoskins

Being a full-time SEM (Search Engine Marketer) I have been
conditioned like Pavlov’s dog (not a pretty picture) to jump
every time Google twitches. Lately, Google has been doing a
lot of twitching.

Specifically, the rather startling news from Google Webmaster
Trends Analyst Susan Moskwa that Google has ditched PageRank
from Webmaster Tools.

“We’ve been telling people for a long time that they shouldn’t
focus on PageRank so much; many site owners seem to think it’s
the most important metric for them to track, which is simply
not true,” states Moskwa. “We removed it because we felt it was
silly to tell people not to think about it, but then to show
them the data, implying that they should look at it.”

Find more here on WebProNews:

http://www.webpronews.com/topnews/2009/10/15/google-ditches-pagerank-in-webmaster-tools

Now, for SEO reasons or for ranking in Google’s index, PageRank
has long been downgraded by Google. However, even missing
a few dangling bits, history has shown us eunuchs still wheel
tremendous power. PageRank is no different.

Regardless of what Google wants to happen, PageRank is still
extremely important to anyone marketing on the web, especially
if you’re selling SEO services or operating a web business. Try
selling SEO services when that little green bar on your site
is pointing to PR0 or worst yet, pointing to a solid gray bar.

Obtaining a high PR7 or PR8 simply means more business and revenues…
regardless of how Google is or is not using PageRank. People know how
to count and they learned long ago, a ten is a lot more than
a big fat zero.

Placed against a PR1 site, a PR8 will win more respect in the eyes
of potential clients and can produce enormous profits for the site
owner and we won’t even mention the still widely practiced
habit of selling links, which Google is desperately trying to stop.
Total and full elimination of PageRank would be an honest start
but it will still be an uphill, if not a losing battle, for
Google to fully eliminate link selling.

Even with my modest sites, I have turned down a small fortune
by not selling text links on any of my sites. When I had a PR6
site instead of a PR4 – those link requests were nearly doubled.
So one can easily understand Google’s position and the need to
downplay PageRank, if they even want to put a small dent in all
this link selling and buying which is still rampant on today’s
web.

PageRank is Google’s creation, and unless they remove it fully
from their system and the Google toolbar, then PageRank still Counts.
Actually, in the whole scheme of marketing your website on the
net, PageRank counts big time. And in more ways than one.

There are several reasons why you shouldn’t count PageRank out.

For years Google has been downplaying the importance of
PageRank and states it’s only one of about 200 ranking factors
that determine how Google ranks its index for keywords.
Obtaining top organic rankings for popular lucrative keywords
in Google simply means money in the bank. Actually, even a movement
of only one or two places on those first page SERPs (Search Engine
Results Pages) can make a major difference to any online marketer’s
bottom line.

Now while you can have a lower PR number and still rank above
other higher PR pages for your chosen keywords, I have even had
many times when my PR drops but my actual SERPs rankings in Google
goes up, mainly due to building-related relevant backlinks. So
PageRank counts little towards your keyword rankings but it can’t
be totally dismissed.

Mainly because, even if PR is just one ranking factor, in close
competitive keyword battles (I am presently fighting tooth and nail
for some very choice keywords) just one ranking factor such as
high PR can make the difference of whether or not you get to the
top spot. Big dogs are still jumping and for those of us who know
how to count, getting a number one spot in Google makes all the
difference in the world.

Not only because Google controls roughly 80% of all search engine
traffic, but more importantly Google has established unmatched
credibility and brand recognition in the eyes of potential customers
visiting your site. Web-users trust Google. Web users look to Google
for guidance and direction. Web-users believe what Google is telling them.
In the online world, rightly or wrongly, perception is everything.

As an online marketer, I am completely amazed each day at the
marketing power Google now commands with web surfers and with the
general population. Google is king of online search and no other
search engine even comes close to Google.

PageRank is Google’s ranking system and in the eyes of those who
notice these things, it still wheels tremendous influence and power.
By default, PageRank is Google’s opinion of your site, and web
users can count (at least to 10) and if Google believes people
are still not counting when it comes to PageRank, then they are fully
mistaken.

…
The author is a full-time professional online marketer who has numerous
niche websites. For the latest web marketing tools try:
Free Marketing Tools
Copyright © 2009 Titus Hoskins. This article may be
freely distributed if this resource box stays attached.

…..

Kind Regards,
Titus

http://www.bizwaremagic.com

Should You Use Google Adsense On Your Web Pages?

BWMagic’s Internet Marketing News!

…….
Contents:

o Should You Use Google Adsense On Your Web Pages?
…….

This week I received an email from Marlon Sanders since
I am a long-time subscriber to his Newsletter… and
in it he referred to a long discussion/thread going
on over at the WarriorForum. It is all about Google
Adsense and the thread was started by XFactor who
only goes by the name of “John”.

The title of this popular thread is called:

6 Months Later: $300 Daily w/Adsense (Lessons Learned)


Keep in mind, this XFactor guy is, of course, plugging/selling
a $77 course entitled “Micro Niche Adsense Course”. So I have
long learned to view anyone selling stuff on the web through my
battle-weary and all too cynical eyes. I am extra critical of
what claims they make. You should do like-wise.

However, this is a very interesting discussion and it
brought back the whole issue of whether or not you
should use Google Adsense on any of your sites or web
pages?

Now, I have been using Google Adsense on many of my web sites
and pages for years. I have become addicted to getting that
monthly Adsense check from Google. I could arrange electronic
payment but I simply get a kick out of receiving that check,
mainly because years ago when I started earning income
from the web, it was the only check that impressed my family
and friends. It’s a bit hard to explain but it sort of made
all this web stuff “legit” in their eyes. Google has that power
over people!

In many ways, using Google Adsense on my web pages doesn’t make
logical marketing sense – why get 60 cents for a click when you
can get 60 dollars instead by using an affiliate program. That is,
you can often get 10 times, sometimes even 100 times more by using
affiliate links on your pages rather than Google Adsense.

Why use Google Adsense at all?

Besides the thrill of getting those monthly checks, I use
Google Adsense to mainly create another revenue stream on
my pages in addition to my affiliate links. I know I am probably
losing some sales to Adsense but on the other hand, Adsense
is a very steady consistent revenue stream that I know will
be there each day.

Actually, it has been more consistent than any of my affiliate
programs, it pays a lot less but at least my pages are making
something each day. It’s a “SureShot”.

Another reason I use Adsense, I find it almost impossible to
find affiliate programs for all my web pages, so simply placing
that Adsense code on the page, monetizes that page for me.

After years of using Adsense, I don’t believe it lowers the
quality of my pages, it’s just another component that my site
visitors can use to find what they’re looking for. Since I
use PPC advertising and Adwords – I know the deals and offers
presented thru Adsense are some of the most competitive
offers on the web. Nature of the beast.

Adsense does serve a purpose, other than making money for Google,
it does give the consumer some of the best deals on the web
in my opinion.

Now, whether or not you use Adsense on your pages is up to you…
I am mainly talking about affiliate links here… so if you’re
selling your own products on your site, why send those customers
to another store? Why get $3 a click, when you can earn $30?

It’s your call?


Now back to the WarriorForum and the Adsense thread by John
XFactor… I only read some of the thread before warning bells
started ringing in my head. I am not saying what this person
is saying is not true but please be extra careful and thoroughly
check out any claims before you buy any product on the web.

I have been at this web stuff for too many years and I know
the only way to get really high click-through rates (CTR) with
Google Adsense is to trick your visitors into believing the
Adsense links are interior links/clicks on your site. You camouflage
them to fit seamlessly into your site.

Create simple niche sites and then blend your links in at
the very top of the page… your visitor will click these links
more often than links buried on your pages.

Some people think this is wrong to deceive your visitors in this
way, others think it is a great way to make money. In either
case, the visitor is still taken to a great deal or site where
they can find what they’re looking for on the web.

Again, it’s a judgment call on your part.

Niche sites do work and people do make money with Google
Adsense on them but my main question to this XFactor
guy – if you have quality organic search engine traffic
flowing to your pages, why not use affiliate links instead
of Google Adsense?

To be fair, this guy is using Amazon links on his pages,
and maybe he just likes getting those Adsense checks each
month, but in the back of my mind I couldn’t dismiss the feeling
that he may be pushing Adsense in order to sell his course
or ebook.

I couldn’t help but notice that the XFactor guy doesn’t
have Google Adsense on his salesletter page for his
ebook. Maybe he likes getting $77 instead of 77 cents
for his clicks?

But check out this thread for yourself, it has many
good pointers and tips. Especially if you’re already using
Adsense on your web pages or are planning to use them in
the future.



Kind Regards,
Titus
www.bizwaremagic.com