Tag Archives: Google Visibility

What Google Says About Link Building



BWMagic’s Internet Marketing News


What Google Says About Link Building


Recently, in a GoogleWebmasterCentral blog post, Google told
webmasters exactly how you should go about building quality
links to your site. Now it’s up to your own judgment if you
want to believe Google or not… some webmasters and marketers
take everything coming from Google with a large grain of salt
– are they really giving you the true facts?

For the most part, I believe what Google is saying is true.

So here are some Key Points for building the best organic
links according to Google:


1. If you have a new or unknown site… get involved in communities
surrounding your topic and offer up quality content so that your
“expertise shines” on your chosen topic.

2. One way to make quality content is to offer solutions to common
problems in the form of tutorials, videos explaining a technique
or solution, online guides and practical tools. Let your users
spread the word about your useful content.

3. While writing amusing content can get you greater visibility
and some links, Google advises you not only to concentrate on this
“short-lived link-bait tactics” but rather have a more long-term
strategy to your marketing efforts.

4. Avoid spammy short-lived links if you want to keep your site’s
reputation. Don’t buy “PageRank-passing links” and don’t exchange
links as this will have no positive impact over time in Google’s index.

5. Most online directories are worthless and of lower quality. If you
submit your site to one – make sure that directory is related to your
site, moderated and well structured. Mass submissions are useless to
your goal.

6. Take a close look of other successful sites in your field, then
identify and copy the elements which make these sites successful.
Don’t copy exactly, but rather adapt these elements from your own unique
viewpoint and perspective.

7. Lastly, make your content easy to be bookmarked in all the social
media sites like Facebook, YouTube, Google Buzz and Twitter. Let your
users spread the word about your content.


Now, in an ideal world all of the above could possibly work, but
in the very competitive world of SEO where lucrative keywords can
mean millions of dollars to an individual or company – not everyone
plays by the rules. Link-buying and link-selling is still rampant
on the web, despite Google’s attempts to stop it. Companies with
deep pockets can still buy their way into Google’s top spot for
lucrative keywords. The full extent will probably never be known
nor stopped.

Unless they want to do the same, the ordinary small-time webmaster
will have to follow Google’s advice above and pray they land on
the first page of Google – hopefully in the top five. By placing
more emphasis on social media and bookmarking sites Google has thrown
these webmasters a very small lifeline, but a lifeline all the same.

Another effective strategy is to build not one but two or three
websites on your subject area. These have to be related in theme
but should contain totally unique content. If you have a broad topic,
then breaking that topic up into two or three related sites can be
easily done and an effective way of marketing online.

Say you have a travel site – your main site could be a general site
offering travel tips and information. Related sites could be special
discount site dealing only with coupons and discounts. You could have
another related site totally devoted to honeymoon vacations.
Connect all these sites together in a linking structure – boosting
up your rankings for each in the search engines.

Regardless, no matter how many sites you have, offering quality
content which solves a web user’s problem is the best way to proceed.
Offer a valuable service, tool or your own unique expertise and you
will satisfy your visitors as well as Google. Natural organic link
building will be a by-product of this quality content.

….

Handy Marketing Tool:

Checking to see how well your website ranks for certain keywords
is very important, but not only in Google. This site below will
also tell you how your site ranks for Bing and Yahoo for your chosen
keywords.


http://www.rankchecker.net

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King of Step-by-Step Marketing Round Table

The “King of Step-by-Step Marketing” Marlon Sanders
is holding a virtual Round Table where he walks you
thru all the steps needed to market a product or service
online in 2010.

In case you don’t know that name, Marlon Sanders is
one of a shortlist of marketers, who started all this
online stuff. He goes way back and he knows how it’s
done.



I have known and promoted Marlon on my different sites
for years. His how-to marketing products are some of the
most popular because he presents them in a no-nonsense
layout. In simple step-by-step dashboards which even the
most novice marketer/webmaster can follow and do.

I own and use several of his products myself, so I know
first-hand the quality of his products. For that reason
I have been a long-time affiliate of his and promote
his products whenever I can.

Anyway, Marlon is opening up his entire marketing process
in a virtual Round Table where he walks you through
all the steps and shows you how to market online in
2010.

You can check it out here:

Marlon Sanders Round Table


or you can watch his video here:





7 New Rules of Selling In 2010 Video




Helping You Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

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help spread the word – recommend this content by using
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How To Rank Higher In Google’s New Search Engines

BWMagic’s Internet Marketing News

How To Rank Higher In Google’s New Search Engines




Google Spot!








A little while back I wrote an article entitled “The Five Pillars of Google Search”
and had I known how important those pillars would become, I would have paid more
attention to them. What I didn’t factor into the equation was Google’s whole
re-structuring of its SERPs interface or landing page. It really is a whole new
Google with not just one search engine but a combination of 6 or 7 search engines
all competing for your attention.

The new left side column with its new functions and displays, opens up new
opportunities for webmasters to get their listings within Google on that all
important first page. There are also many new ways to view the results such as
view everything or you can view with more or less shopping links. Plus you can
also view Google results for books, maps, blogs, updates and discussions – all
new ways to get your site or links into Google. Throw in the Wonder Wheel and
things are indeed looking very different within the new Google SERPs.

As a full-time online search engine marketer, I should have expected something
like this but the recent changes within Google has been totally unprecedented.
We have seen major updates before, some of them very disruptive like the Florida
Update, but with Google Caffeine, the new layout and the recent shakeup of its
Algorithm, Google has fundamentally changed its organic search as we once knew it.

Before I start sounding too cryptic, these recent changes seem to be a “coming together”
of all the different types of searches in Google which have been around for some time.
Now it seems with the new interface architecture… each type of search is given more
importance or rather more of an equal billing or footing within Google. There are now
multiple ways to get your links viewed and hopefully clicked.

First, I always try to start any piece on Google or the search engines with a disclaimer.
Mainly, in the course of running 9 or 10 websites, I keep a daily monitoring of the
keywords which produce revenue, some of these keyword phrases have been monitored by me
for 6 or 7 years, but they are only a small sampling of keywords and sometimes drawing
or making conclusions with such a small sample can be misleading or downright wrong.
So take any of the following information on Google with this point in mind, just one
webmaster observing what’s happening with Google and putting in his two cents worth.

Now, the reason I say “Google’s New Search Engines” is the feeling which has gradually
crept into my daily marketing – it feels like you’re no longer dealing with one organic
search engine but 6 or 7 different search engines. Let me explain, for years Google has
been presenting results for not just static webpages but also for images, videos, news,
blogs and shopping/products – but recent changes have shaken up things significantly.

With the recent changes, Google seems to be placing more importance on these new ways
to search. Videos have taken a big step forward and can now pop up on the first page
and stay there. Producing a video is now one of the fastest ways to get on the first
page of Google, even for very competitive keywords. While many online marketers are
taking advantage of this fact, it is relatively new and you can have a much better
chance of ranking for a video instead of an ordinary web page in Google. It can happen
almost instantly.

Personally, I like using the YouTube platform because it is also owned by Google and
they no doubt can easily tap into all the background stats on a video such as comments,
viewer ratings… and so on. In other words, Google has always favored ways to make
their SERPs more democratic and user-generated/rated videos are the perfect fit.

So too are blog posts and entries, these can be easily monitored and (comment spam aside)
are more democratic since it’s harder to fake Diggs or Re-tweets. All of these social
bookmarking systems and sites provide the search engines, especially Google, with some
very helpful user-generated rankings and ratings. Blogs now also have two subcategories
– Twitter Updates and Forum Discussions, which are now being displayed separately.

Google seems to be placing more importance on popular Posts, Diggs, Tweets… in their
SERPs. Again, I find using a simple Google-owned program like Blogger to be an effective
way of ranking high in Google. For example, my posts in Blogger are indexed in Google
within minutes, this recently seems to have been speeded up and we are moving more
towards instant search results.

Another instant way to get your content onto the first page of Google is to use a
News Release. Google has always listed News Items on the first page but this now seems
to play a more important role, especially when you consider all the new features in the
left side column. Surfers will probably stay on that first page longer and you have a
better chance of getting your news item read.

Within the last couple of years, I have started doing Press Releases, mainly through
PRweb but there are lots of free programs you can use. I also like posting my articles
to American Chronicle since Google News picks up and displays a lot of these items.
Again, like videos, getting your News item listed is almost instant and within seconds
you can have traffic flowing to your site.

Images and image search has always been an important feature of Google Search. One that
online marketers and webmasters have taken advantage of by creating images to match the
main products or keywords of their sites. Now image search itself is much more varied
and has many more options to re-defined your image search, for example, you could target
a certain color or line drawings. Regardless, images can be an easy way to get traffic
from Google.

Within the shopping results is the place to be featured if you have a product to sell.
This is the old product listing (Froogle) which Google has updated or renamed to shopping.
For those into online marketing, this is probably the most important listing as you’re
sure to attract specific buyers who are in the right mind-set to purchase.

While all these search options can be somewhat confusing to grasp even for the online
marketer, all these options do present different ways to get on that first page in Google
search. And while the number one spot in organic search will always be your main goal,
ranking for the top spot in the shopping results, video results, news results, blog results,
update results, discussion results and image results are all worth aiming for in your SEO efforts.
Some of these are temporary or fast-moving, but there are certain tactics you can use which
will increase your presence in the most important search engine on the planet.

Make sure you take a holistic approach to both your content and SEO. Create videos and
images geared towards your site’s topic and keywords. Make sure you have a blog and a
forum on your site to take advantage of these types of listings. Likewise, fully integrate
your site with all the social bookmarking sites like Facebook, MySpace, Twitter… and become
an active part of those sites. Make sure you’re creating news related items for your site
or keywords, to keep your site in the whole mix of things on the web. Make sure you have
a steady flow of fresh content being added to your site regularly and link this content
to the “Q&A” types of sites; there is a growing emphasis being placed on these help-based
sites by the search engines.

Lastly, I am a firm believer in having all your content/sites/programs interconnected
with one another. Something as simple as using a Google Profile to list ALL your online
programs and sites is one way of making them ALL reachable by your visitors and Google.
But go for the overkill, do the same thing for your Facebook page, your MySpace page,
your Linkedin page… and also interconnect all your different content by referencing
your videos in your News Releases, your Twitter profile in your articles, your Facebook
page in your posts… well, you get the picture.

Just make sure the search engines, and especially Google, has no trouble finding you or
your content. Make sure this content is varied and displayed in different mediums such
as videos, images, news, tweets, blog posts and shopping links. Reaching that first page
in Google has become a lot more challenging in many ways, but it also has become a lot
more easier to do. Just go for it.




Helping You Succeed Online Since 2002!

Kind Regards,
Titus

Twitter account for bizwaremagic.

Did you find the above information helpful? If so, why not
help spread the word – recommend this content by using
the social bookmark sites below. The SEO Gods will Thank You!

Google Mayday Update – Is Affiliate Long-Tail Traffic The Target?

BWMagic’s Internet Marketing News

Google Mayday Update – Is Affiliate Long-Tail Traffic The Target?

After you have been marketing online or running a website for so long,
Google sort of becomes everyone’s whipping boy. Anything goes wrong
– just blame Google. Last week I told you about Google changing the
title of one of my sites – well they are now displaying the original
title again.

But this was more of my own fault because I had inadvertently
added links which changed the layout of my site, but no harm done
since it’s now back to the right title I want displayed in Google.

So you should read the following information in the same light, while
it is so easy to blame Google – you still have to find ways to
work with Google if you want to succeed on here.

That said…

Since last summer when Google first gave webmasters an example Sandbox
of Google Caffeine, small online marketers like myself knew things were
about to change and change in a big way. Google from the beginning of
this year has slowly been implementing the Caffeine Update or changes
into its index.

Hardest hit seems to be the long-tail affiliate keywords… or rather
sites with high rankings in Google for long-tail keywords have seen a drop
– sometimes just a few places down or even off the first page altogether.
Remember, there is not much traffic coming to these long-tail keywords
phrases in the first place, so any movement down can spell disaster for
your bottom line.

From the beginning of April and into May – I have seen a drop of 5% to 10%
in my traffic… while this is quite normal and nothing to worry about,
traffic to my main site regularly swings up or down 4,000 or 5,000 in a month.
However, the traffic that has dropped this time is made up mostly of the
lucrative long-tail keywords, which is totally troublesome to say the least.

But I am not alone in this… many online marketers and webmasters are
seeing the same thing. Here is a popular thread at Webmasterworld.


www.webmasterworld.com/google/4125460-11-30.htm


To compound the problem of the Mayday Update, Google has gone and changed
its whole SERPS interface by adding the left side column and countless new
functions or features on that first landing page.

This is probably in response to the perceived threat from the upcoming union
of Bing and Yahoo. Real or imagined, Google is pulling out all the stops to
meet this competition head-on. Unfortunately, all these changes are playing
havoc on how surfers are now behaving when they search for something in Google.

There are so many options, surfers no longer have to rely only on organic
search results – they can use images, videos, news and even use the shopping
function, which totally wipes the online marketer with an information website
out of the picture.

From a marketing perspective, all these new features and updates changes
how to get your links onto Google’s first page for popular keywords. Did you
know that by making a video and placing it on YouTube… you can instantly
get on that first page for some popular keywords.

That’s why I have in the last year started including videos in all my
marketing, it is an easy way to get on that first page in Google. It could
take months to get there by the old SEO routes but a good video can get you
there in minutes.

Another quick way is News Items and Press Releases, while these are only
temporary, you can get on that first page in Google for your chosen keywords.
Plus, Google’s new SERPS interface is more interactive so searchers will no
doubt stay on that first page longer, increasing the chances your links will
be clicked.

Using and creating images with your keywords in them is another way to get
traffic in the new improved Google. It is something you should be doing.

But back to the long-tail keywords and the Mayday Update, some marketers
are saying it is this new Google interface which is causing the drop in
this long-tail traffic, especially when surfers now have the choice to
have Google’s results displayed with all shopping links or with less
shopping links.

In some cases, with many of my keywords, in the non-shopping links
– my links are displayed the highest or much higher than in the
“everything” display. It will take some further fine-tuning in order
to optimize your content for all of Google’s new functions.

If you want to read more about the MayDay Update and the new Google Interface,
I have written another one of my longer articles… which you can find here:


Google Mayday Update: A Surgical Cut To Affiliate Long Tail Traffic?



Helping You Succeed Online Since 2002!

Kind Regards,
Titus

https://www.bizwaremagic.com

Did you find the above information helpful? If so, why not
help spread the word – recommend this content by using
the social bookmark sites below. The SEO Gods will Thank You!