BWMagic’s Internet Marketing News
How To Increase Your Site’s Speed – New Google Ranking Factor
Google is getting serious about site loading times – a slow site
means poor user experience. Naturally, Google wants to return the
most relevant page for your search query – but it that page takes
forever to load – Google will probably rank it lower.
Once Google spokespersons like Matt Cutts start talking about
loading times and ranking factors in the same sentence – you know
Google is tweeting their Algo again.
Here is Matt Cutts in a recent video:
So it’s time to start looking at “how fast” your site loads.
It is always smarter to have a fast loading site and it has nothing to do
with Google. You only have a few seconds to capture a visitor’s attention
because most will hit that back button faster than a politician can change
his mind.
Lost surfer/visitor means no sale or sign-up. They don’t even get a
chance to see your site.
Studies have shown you can increase your conversion rates some 10-20%
by simply making your site load faster. Just simple common sense really
– if more surfers see your site, the more conversions you will make.
With with Google saying that site loading speed will be a ranking
factor, now is the time to seriously look at fixing your site if your
content loads slowly.
Here’s a simple tool that will tell you how fast your site loads:
And here’s another link from WebProNews that will give you a
few tips on increasing your site’s speed:
Or I really like the site performance tips presented on this page:
developer.yahoo.com/performance/rules.html
Lately, because of all this buzz about site loading times or speed, I
have been looking at different “CDNs” which stand for “Content Delivery Networks”
and could be a possible solution.
What is a Content Delivery Network?
Basically, a Content Delivery Network is simply that: a network of servers that delivers your content to your site’s visitors. It is a form of “cloud computing”
which means your Internet or computer needs are outsourced and hosted on a third
party site.
Now the way these networks operate is quite simple – they host your heavy loading
content such as videos, images, downloads, blogs… on their servers. When a visitor
comes to your site, the content is delivered to them from the server closest to them.
End result – your site loads faster.
Keep in mind, most of these CDNs don’t host your whole site, just parts of your
site which can slow it down. I believe these Content Delivery Networks or services
will become more and more popular since Google is placing site speed as a ranking
factor.
In the very competitive world of SEO every little factor counts, especially in
lucrative niche markets where the difference of just one ranking movement (up or down)
in SERPs can mean thousands of dollars.
Now these CDNs are not that expensive. Yahoo has a relatively inexpensive
service and MaxCDN.com is around $10 to start.
If you’re interested in speeding up your site by adding a Content Delivery Network
to it. Check out this link: Maxcdn.com
Helping You Succeed Online Since 2002!
Kind Regards,
Titus
https://www.bizwaremagic.com