BWMagic’s Internet Marketing News
Google Keyword Research Tool
If you have a website you will already know how important
Keywords are for getting traffic to your site. Keywords are
those all-important words web surfers use to find your site.
Now Google provides a lot of help with keywords with some
great tools and information, which are mainly geared to helping
their Adwords customers but anyone can use these tools. You
simply type in your site and a keyword – then Google will
gives you a list of keywords related to your site compared
to what people are searching for on the web using Google’s
search engine.
They will give you the number of searches made each month
and what Adwords users have to pay if they want to buy traffic
from Google. It also gives you the amount of competition
for each keyword.
This tool can be helpful in finding new keywords for your
site even if you’re not doing Adwords. It can also help you
find keywords you never thought of using.
You should give it a try:
www.google.com/sktool
Marketing Tip:
While you’re researching your site’s keywords, keep in mind,
long-tail keyword phrases are those longer phrases which have
fewer searches each month but they are much easier to get on
the first page of Google since there is little competition.
My favorite marketing technique is to study my traffic logs and
pick out these phrases which are showing up in Google – if any
phrases bring in sales or sign-ups, I then place these keyword
phrases into article titles and in the anchor text of the resource
box links where I link to the interior page on my site which has
this same phrase in it, so that I can boost my rankings up to the
number #1 spot in Google for those phrases. Simple but effective
long-tail keyword marketing.
Advanced Tip: If you want those all-important traffic pulling
“Double Listings” for a keyword phrase in Google. Link to both
your homepage and your interior page using the same phrase in
your article resource boxes.
Helping You Succeed Online Since 2002!
Kind Regards,
Titus