BWMagic’s Internet Marketing News
What Google Says About Link Building
Recently, in a GoogleWebmasterCentral blog post, Google told
webmasters exactly how you should go about building quality
links to your site. Now it’s up to your own judgment if you
want to believe Google or not… some webmasters and marketers
take everything coming from Google with a large grain of salt
– are they really giving you the true facts?
For the most part, I believe what Google is saying is true.
So here are some Key Points for building the best organic
links according to Google:
1. If you have a new or unknown site… get involved in communities
surrounding your topic and offer up quality content so that your
“expertise shines” on your chosen topic.
2. One way to make quality content is to offer solutions to common
problems in the form of tutorials, videos explaining a technique
or solution, online guides and practical tools. Let your users
spread the word about your useful content.
3. While writing amusing content can get you greater visibility
and some links, Google advises you not only to concentrate on this
“short-lived link-bait tactics” but rather have a more long-term
strategy to your marketing efforts.
4. Avoid spammy short-lived links if you want to keep your site’s
reputation. Don’t buy “PageRank-passing links” and don’t exchange
links as this will have no positive impact over time in Google’s index.
5. Most online directories are worthless and of lower quality. If you
submit your site to one – make sure that directory is related to your
site, moderated and well structured. Mass submissions are useless to
your goal.
6. Take a close look of other successful sites in your field, then
identify and copy the elements which make these sites successful.
Don’t copy exactly, but rather adapt these elements from your own unique
viewpoint and perspective.
7. Lastly, make your content easy to be bookmarked in all the social
media sites like Facebook, YouTube, Google Buzz and Twitter. Let your
users spread the word about your content.
Now, in an ideal world all of the above could possibly work, but
in the very competitive world of SEO where lucrative keywords can
mean millions of dollars to an individual or company – not everyone
plays by the rules. Link-buying and link-selling is still rampant
on the web, despite Google’s attempts to stop it. Companies with
deep pockets can still buy their way into Google’s top spot for
lucrative keywords. The full extent will probably never be known
nor stopped.
Unless they want to do the same, the ordinary small-time webmaster
will have to follow Google’s advice above and pray they land on
the first page of Google – hopefully in the top five. By placing
more emphasis on social media and bookmarking sites Google has thrown
these webmasters a very small lifeline, but a lifeline all the same.
Another effective strategy is to build not one but two or three
websites on your subject area. These have to be related in theme
but should contain totally unique content. If you have a broad topic,
then breaking that topic up into two or three related sites can be
easily done and an effective way of marketing online.
Say you have a travel site – your main site could be a general site
offering travel tips and information. Related sites could be special
discount site dealing only with coupons and discounts. You could have
another related site totally devoted to honeymoon vacations.
Connect all these sites together in a linking structure – boosting
up your rankings for each in the search engines.
Regardless, no matter how many sites you have, offering quality
content which solves a web user’s problem is the best way to proceed.
Offer a valuable service, tool or your own unique expertise and you
will satisfy your visitors as well as Google. Natural organic link
building will be a by-product of this quality content.
….
Handy Marketing Tool:
Checking to see how well your website ranks for certain keywords
is very important, but not only in Google. This site below will
also tell you how your site ranks for Bing and Yahoo for your chosen
keywords.
http://www.rankchecker.net
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King of Step-by-Step Marketing Round Table
The “King of Step-by-Step Marketing” Marlon Sanders
is holding a virtual Round Table where he walks you
thru all the steps needed to market a product or service
online in 2010.
In case you don’t know that name, Marlon Sanders is
one of a shortlist of marketers, who started all this
online stuff. He goes way back and he knows how it’s
done.
I have known and promoted Marlon on my different sites
for years. His how-to marketing products are some of the
most popular because he presents them in a no-nonsense
layout. In simple step-by-step dashboards which even the
most novice marketer/webmaster can follow and do.
I own and use several of his products myself, so I know
first-hand the quality of his products. For that reason
I have been a long-time affiliate of his and promote
his products whenever I can.
Anyway, Marlon is opening up his entire marketing process
in a virtual Round Table where he walks you through
all the steps and shows you how to market online in
2010.
You can check it out here:
Marlon Sanders Round Table
or you can watch his video here:
7 New Rules of Selling In 2010 Video
Helping You Succeed Online Since 2002!
Kind Regards,
Titus
http://www.bizwaremagic.com
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