Tag Archives: build links

What Google Says About Link Building



BWMagic’s Internet Marketing News


What Google Says About Link Building


Recently, in a GoogleWebmasterCentral blog post, Google told
webmasters exactly how you should go about building quality
links to your site. Now it’s up to your own judgment if you
want to believe Google or not… some webmasters and marketers
take everything coming from Google with a large grain of salt
– are they really giving you the true facts?

For the most part, I believe what Google is saying is true.

So here are some Key Points for building the best organic
links according to Google:


1. If you have a new or unknown site… get involved in communities
surrounding your topic and offer up quality content so that your
“expertise shines” on your chosen topic.

2. One way to make quality content is to offer solutions to common
problems in the form of tutorials, videos explaining a technique
or solution, online guides and practical tools. Let your users
spread the word about your useful content.

3. While writing amusing content can get you greater visibility
and some links, Google advises you not only to concentrate on this
“short-lived link-bait tactics” but rather have a more long-term
strategy to your marketing efforts.

4. Avoid spammy short-lived links if you want to keep your site’s
reputation. Don’t buy “PageRank-passing links” and don’t exchange
links as this will have no positive impact over time in Google’s index.

5. Most online directories are worthless and of lower quality. If you
submit your site to one – make sure that directory is related to your
site, moderated and well structured. Mass submissions are useless to
your goal.

6. Take a close look of other successful sites in your field, then
identify and copy the elements which make these sites successful.
Don’t copy exactly, but rather adapt these elements from your own unique
viewpoint and perspective.

7. Lastly, make your content easy to be bookmarked in all the social
media sites like Facebook, YouTube, Google Buzz and Twitter. Let your
users spread the word about your content.


Now, in an ideal world all of the above could possibly work, but
in the very competitive world of SEO where lucrative keywords can
mean millions of dollars to an individual or company – not everyone
plays by the rules. Link-buying and link-selling is still rampant
on the web, despite Google’s attempts to stop it. Companies with
deep pockets can still buy their way into Google’s top spot for
lucrative keywords. The full extent will probably never be known
nor stopped.

Unless they want to do the same, the ordinary small-time webmaster
will have to follow Google’s advice above and pray they land on
the first page of Google – hopefully in the top five. By placing
more emphasis on social media and bookmarking sites Google has thrown
these webmasters a very small lifeline, but a lifeline all the same.

Another effective strategy is to build not one but two or three
websites on your subject area. These have to be related in theme
but should contain totally unique content. If you have a broad topic,
then breaking that topic up into two or three related sites can be
easily done and an effective way of marketing online.

Say you have a travel site – your main site could be a general site
offering travel tips and information. Related sites could be special
discount site dealing only with coupons and discounts. You could have
another related site totally devoted to honeymoon vacations.
Connect all these sites together in a linking structure – boosting
up your rankings for each in the search engines.

Regardless, no matter how many sites you have, offering quality
content which solves a web user’s problem is the best way to proceed.
Offer a valuable service, tool or your own unique expertise and you
will satisfy your visitors as well as Google. Natural organic link
building will be a by-product of this quality content.

….

Handy Marketing Tool:

Checking to see how well your website ranks for certain keywords
is very important, but not only in Google. This site below will
also tell you how your site ranks for Bing and Yahoo for your chosen
keywords.


http://www.rankchecker.net

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King of Step-by-Step Marketing Round Table

The “King of Step-by-Step Marketing” Marlon Sanders
is holding a virtual Round Table where he walks you
thru all the steps needed to market a product or service
online in 2010.

In case you don’t know that name, Marlon Sanders is
one of a shortlist of marketers, who started all this
online stuff. He goes way back and he knows how it’s
done.



I have known and promoted Marlon on my different sites
for years. His how-to marketing products are some of the
most popular because he presents them in a no-nonsense
layout. In simple step-by-step dashboards which even the
most novice marketer/webmaster can follow and do.

I own and use several of his products myself, so I know
first-hand the quality of his products. For that reason
I have been a long-time affiliate of his and promote
his products whenever I can.

Anyway, Marlon is opening up his entire marketing process
in a virtual Round Table where he walks you through
all the steps and shows you how to market online in
2010.

You can check it out here:

Marlon Sanders Round Table


or you can watch his video here:





7 New Rules of Selling In 2010 Video




Helping You Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

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Simple Way To Build Backlinks Via Google Alerts

BWMagic’s Internet Marketing News

Simple Way To Build Backlinks Via Google Alerts

One of the most important factors in how high your site
ranks in the search engines are backlinks from other theme
related web sites and blogs. While other SEO factors do matter
and should not be ignored – it’s the number of quality-related
backlinks your page has that will largely determine how high
it is ranked.

Over the years I have examined countless ways to build
these quality backlinks, but one of the best ways is also
one of the simplest to do.

The trick is to get quality links directly related to the
keywords of your site or page. You need links from other
highly ranked pages for your targeted keywords. If your
site is on “golf clubs” then you need links from sites
that carry or talk about golf clubs and golf equipment.

Now, one way to get links besides typing your keywords
into a search such as Google and then contacting the
high ranked sites which pop up – you can do that too
but I like doing it another way.

And it’s just as simple, I simply create Google Alerts
for my targeted keyword phrases and every time a new
site page or blog post is created and INDEXED by Google
– Google sends me an email.

I then check out these new pages to see if I can get a
link. Many of these new pages will be on blogs so you
can easily leave a comment with your link. Now again,
site owners are not stupid, you must add valuable content
or information in your comments or they will just get
deleted.

Most times, if you join in the discussion and add your
two cents… most site owners will accept your links.
But it has to be true interaction with what’s being
discussed on the page.

It is this interaction and socializing that’s important
because the search engines are moving in the same
direction as the general surfing public – towards
the social networks.

As you probably have heard already, Facebook for the
first time is ranked higher than Google and took the
top spot. These social networks are where the traffic
is and fortunately, they are also a great way to build
your links.

Commenting is an important part of these social sites
and you have to get your site into the mix. You have
to join in on the discussion.

One of the best ways is to create keyword alerts here:


Google Alerts


and when Google emails links related to your site’s keywords
– check out some of the links and see if you can get a
few backlinks. Do this for a period of time and you will
get those all important theme related quality backlinks.
Besides doing this is also a good way of getting quality
traffic back to your site.

Helping You Succeed Online Since 2002!


Kind Regards,
Titus

https://www.bizwaremagic.com