BWMagic’s Internet Marketing News

My First Apple Product

And now for something a little different…

I am currently on vacation. If you can call it that because with
Internet marketing and making your living online, you’re on permanent
vacation, at least to your neighbors. They never see you go to work
and they still look at you kinda funny when they see you buying all
the latest toys. While I take time off, I always like to check out
the latest gadgets and gizmos on the market.

Last week I finally caved in and bought my first Apple product – the iPod Touch.
I was so impressed with this little contraction, less than a week later I
found myself making a 10 kilometer walk to my favorite tech store to buy
the iPad. Certifiable, or what?

Don’t know why, but I never bought into the whole Apple/Steve Jobs storyline.
Way too much manufactured coolness for my liking, besides Apple has always
seemed to me like the only high-tech company which has evolved into a
cult-like status. Something very unhealthy about the way Apple users fuss
over those little shiny silver objects – just not right.

However, after buying the iPod Touch, I completely understood why Apple can
draw such devotion from its die-hard fans. The Touch had me at “Slide to Unlock”.
The simple intuitive nature of this device is what finally dragged me into the
cheering section. I immediately liked the way it fit and felt in my hand on
one of my many daily walks.

My main purpose for buying the iPod was to have a Walkman (anyone remember those)
for walks and this Apple product does the job perfectly. It was worth the $200
price tag for me, but I am custom to spending ridiculous amounts of money on
gadgets and gizmos… having just bought a 3 grand Samsung 3D TV, the iPod was
rather cheap. This is for both business and pleasure. I am constantly writing
about tech products and examining the “Real McCoys” is part of the process.
I recently created a new site on 3D because I believe over the next few years
it has a slight chance of entering the mainstream – especially in 3D gaming.

But the iPod is not only for music, I can surf the web with the Wi-Fi function,
but the small screen makes scrolling almost impossible. At least, for someone
on the wrong side of 50, who’s eyesight is no way near 20/20 the iPod can be
a real challenge. The typing function alone takes some getting used to but
the “texting thumbs” generation would probably have a field with this device.

Besides the music and video, the iPod has some handy features which are very
convenient to have, especially the email, calendar, calculator, maps and weather.
Not to mention the App Store which features hundreds of thousands of applications
you can download both free and ones that you will have to pay for.

Overall, I was impressed with the first Apple product which I had bought.
Of course, once I had the iPod Touch, buying the iPad was the next logical
step for me. I simply had to have more viewing area and the iPad is simply
the iPod expanded to the power of 10. Some funny comparisons to aroused
naughty bits come readily to mind, but we won’t go there!

With the iPad, I knew exactly what I was buying but there was no reason I
could justify the purchase except for my poor eyesight. For after all the
iPad is the best useless thing I have ever bought, not counting the 3D TV
– which is still waiting for more 3D content to hit the market. The iPad is
totally puzzling, it is not a computer so you really can’t do much with it
except surf the web, and even that is rather difficult and takes some getting
used to, especially on web pages with many sub-menus. Of course, you can
download and read books but I haven’t tried that yet – don’t know if I can
ever get used to reading a book on an electronic device. I am purely “old school”
and I still like the heavyweight of Stephen King’s “Under The Dome” in my hands.
Thank You!

The iPad is rather useless but totally entertaining. I like the feel of it
and simple tasks like email and simple web surfing are rather enjoyable.
So too is watching videos, especially YouTube ones. Can’t wait to further
explore this handy little device and write more about it.

I believe my main beef with Apple is the lack of a search engine. Apple and
Apple products do need their own search engine, one that is different from Google
or Bing. We need something to replace Yahoo… Apple fanatics should demand
nothing less.

Obviously, if Apple wants to play with the Big Boys and have any kind of
a real stake in the web of the future, it simply has to develop its own
search engine, sooner rather than later. From a marketing perspective,
why Apple hasn’t developed its own search engine to go along with its
countless millions of devices, is totally perplexing. Talk about a
missed opportunity.

Just think about it… Apple has its own operating systems, computers, browser…
having its own search engine would be the next logical step for a company so
controlling as Apple. It’s almost like a running punch line which never comes,
I keep expecting Steve Jobs to stand on that stage and quietly open up an
Apple Search engine to loud applause for its many cult-like followers in
the audience. But the punch line never comes…

And if it doesn’t come, the last joke will definitely be on Apple,
regardless of how many revolutionary products they have in the pipeline.
Mainly because without its own search engine Apple will never reach its
full potential. It will also have to play second fiddle to Google and Microsoft.
In the long run, that’s not going to be any fun or even very profitable for Apple.

Helping You Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

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