The 5 Pillars Of Google Search – Do You Know Them?

BWMagic’s Internet Marketing News!


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Contents:

o The 5 Pillars Of Google Search – Do You Know Them?

o Google Opens Twitter Account

o List Building Thru Twitter

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Most of the traffic to my websites comes from Google so
I try to be acutely aware of what Google is doing. More
importantly, I monitor on a daily basis, hundreds of major
keywords that I rank for in Google.

This close examination of how Google is ranking those
keywords have given me valuable information over the
years. I am constantly battling competitors for the
top keywords and it keeps me on my toes. Most times,
becoming successful on the web means picking your most
profitable keywords and concentrating all your efforts
specifically on those keywords.

Now, I have noticed that Google is gradually changing
how it is listing its search results. Once upon a time,
it was only information or sites dealing with or giving
information which was listed. But things have changed…

For many of the most competitive, profitable (I like to
call them moneyed keywords) Google is displaying a whole
range of search results that can be divided into 5 groups,
classifications, types of listings… knowing and targeting
these 5 different areas can make a big difference to how well
you rank in Google.

These 5 Pillars of Google Search also has many ramifications
for webmasters and especially for online marketers. I believe
they will be much more important as Google moves forward
and makes more changes to its ranking system and HOW
it displays those results.

Anyway, I have written a very detailed article on this
subject and placed it on my site. The piece discusses
these 5 areas and how you should both know and target
them in your own marketing or with your website. I believe
it will help you get better rankings for your site or keywords.

It’s too long to put here so you can read it here:

Five Pillars Of Google Search

o Google Opens Twitter Account

Google now has a Twitter account and has around 65,000
followers. Google’s first entry was on “8:34 PM Feb 25th
from web”.

“I’m 01100110 01100101 01100101 01101100 01101001 01101110
01100111 00100000 01101100 01110101 01100011 01101011
01111001 00001010?”

Roughly translated means “I’m Feeling Lucky?”

o List Building Thru Twitter

As soon as any program becomes popular and attracts
huge numbers of users, online marketers try to milk
it for all its worth. Sadly, this is not the intended
use for most of these programs but that hasn’t stopped
marketers from taking advantage.

Twitter is falling to the same faith. Online marketers
and webmasters are exploiting this poor creature to
no end. The marketing possibilities associated with
Twitter are endless. Mainly…

Twitter is perfect for building your list.

Gathering a huge or even a small group of loyal followers
can make a big difference to how well you or your site
performs on the web.

As we can see from above, even Google is getting in on
the action. Since it is a great way to not only build
your list but also an easy way to stay in touch with
your contacts. No more spam!

Even Barack Obama has a Twitter account. He has over
375,000 followers and growing… so even elected officials
see the importance of building your list. Obama, more
than anyone else in politics, seems to get this importance
of building your list.

Anyway, if you don’t already have a Twitter account,
I would suggest you get one. Even if you just want
to use it for its original purpose – to keep in
contact with close family and friends.

Kind Regards,
Titus

Internet Marketing And Invisible List Building

Internet marketing and list building are two subjects I have
been exploring for over 10 years now. With each passing day
I realize how much I still have to learn about these two
inexhaustible areas of web marketing. While I have fulfilled
my main ambition of working full-time on the net, I have not
as yet achieved my goal of reaching 100,000 subscribers.

When I first started, my goal was getting 1,000 subscribers
which I quickly passed, then it was 10,000 which was much harder
to reach… getting to 100,000 will take much more time
and effort but I believe I will get there eventually.

Maybe that number is a bit foolish, mainly because I learned
long ago it is not the size of your list that counts,
but how responsive it is. Still, it helps to have a goal
set for yourself… and a 100k subscriber list is not
an unreachable number especially when you’re talking
about the Internet. There are probably more than a few
pimply-faced teenagers out there who have gotten triple
that number of subscribers just by placing some silly videos
on YouTube.

When I first started online marketing I kept hearing the
so-called gurus shouting “The Money Is In Your List!” Up
until that time the only list that meant anything to me
was probably my grocery list. However, as I quickly
became familiar with web marketing, list building became
one of my key goals.

Mainly because list building is one of the vital elements to
your Internet marketing success. It can play an important role
in increasing your sales, getting repeat targeted traffic to
your sites and a perfect vehicle for branding your product
or company. Moreover, your list can be a primary source of
business relationships which will help you build your online
business since these contacts can be the cornerstones
of your online marketing.

Many marketers make the mistake that list building is all
about sales and forget that your list is much more than just
for monetary gain. It can be the basis for a whole wealth
of ideas and interaction that goes well beyond how many sales
you can squeeze out of your list. The really savvy marketers
use their lists for market research, product development
and treat their lists as a knowledge resource they can tap into,
time and time again.

Your list building can also be the foundation of your own
vibrant online community. A community that’s interactive
and a great source of both ideas and business contacts.
Probably the best example of this type of community building
would be those communities that spring up through social networking media sites… Twitter would be a
good example of this type of list building.

Invisible List Building

In studying and using lists over the years, some things have
really surprised me. As an affiliate marketer, I quickly
realized most of my list building was invisible! This happened
when I was fairly new at the marketing game, I had trouble
with one of my site’s WebHost and I had to move the whole
site to a different server and my site was down for several
days… but the strange thing was my online sales from
this site still kept coming even though my site was down.

I was totally puzzled (I can be rather slow sometimes!) until
I realized or rather learned the marketing power of cookies.
Almost all of the affiliate programs I was promoting on my site
were using cookies to mark the traffic or clicks coming from
my site as my referrals. If anyone of these referrals made
a purchase in the next 30, 60, 90 or more days – I would get
credit for the sale.

My site was down, but because I had a whole list of cookied
buyers lined up to purchase these affiliate products, my
sales still kept coming. I was fairly new at this web stuff
then and this was a real eye-opener for me. I started joining
those affiliate programs that gave me the longest time-frame
with their cookies. Most are around 30 days but there are quite
a few that will give 365 days. Some affiliate programs such
as Ken Evoy’s Site Build It and Marlon Sanders’s products
even give you a life-time cookie.

In affiliate marketing using these “cookies” to build up hundreds
of lists of “invisible customers” can be a very effective marketing
strategy. You might not see these lists, but they’re quietly working
for you in the background, bringing in sales even if your site is
down or even when you have stopped a particular campaign.

Of course, the key here again, is how targeted is your marketing.
You could have a million cookied customers lined up but if they
have no real interest in your product – they won’t turn into buying
customers. You must get the potential customer who has shown
an interest in your product, onto your invisible cookie list.
That’s why ranking high in organic search results for your chosen
keywords plays a vital role in how much you earn online, especially
if you’re into affiliate marketing. Going the PPC (Pay Per Click)
route can also work but the profit margins are much closer.

Nor should you ignore building an actual opt-in list of
customers to your autoresponder system in this whole process.
Many marketers also try to “cookie” their actual opt-in lists
as soon as possible in order to boost their sales. Your invisible
cookie lists can work in conjunction with your so-called real lists.

Along those same lines, one of my most effective marketing
strategies is to use “micro” list building which is building
hundreds of small lists of customers for each affiliate
product that I promote. In the process of building these
lists of potential customers, my first goal is to get
these customers “cookied” with my affiliate ID. Then
no matter if they buy directly from you or from some
other link on the web; you still get credit for the
sale.

Another effective marketing technique to use with your
lists is to promote a whole group of related brand name
products and MAKE SURE you cookie your list with ALL these
different products so that no matter which one they eventually
choose to purchase, you will still get credit for the sale.
This way as a marketer you can come across as a neutral
third party pointing out the benefits and disadvantages
of each product rather than a pushy salesperson pushing
one product at your list. Nobody likes a pushy salesperson,
so be a sneaky friend instead.

Don’t ignore the effectiveness of these cookies or invisible
lists in your online marketing. Used properly they can
increase your sales dramatically. You can have hundreds
of these invisible cookied lists working for you on the
web. When you get down to the actual numbers, a list
of 100,000 subscribers can pale in comparison. So next time
anyone mentions list building to you, just remember you
can always go incognito!

….
The author is a full-time online marketer who has numerous
niche sites. If you want to learn how to make your online
marketing much more effective by building your lists try here:
list building
Or you can try our popular: list building ecourse
Copyright 2006 Titus Hoskins.

Traffic Secrets Ain’t So Secret

Traffic Secrets Ain’t So Secret (An Honest
Assessment of John Reese’s Traffic Secrets 2.0)

Just slogged my way thru John Reese’s Traffic Secrets 2.0
– I had to read the badly transcribed Training Manual
because the slickly produced State-of-the-Art CD-Roms
wouldn’t work properly on my trusty Toshiba laptop. The
videos kept crashing – I finally read the minimum requirements
and you need Windows XP or greater, Pentium 4
2.4Ghz Processor with 512 DDR RAM… just to run
these CD-Roms. Geez Louise!

I did manage to watch a few of the opening videos – this
is the way this comprehensive training course on increasing
your website traffic should be viewed. Direct and immediate
instructions, as if you have the perfect view, looking over
John Reese’s shoulder as he goes about explaining all the
major techniques and factors for getting traffic
on the web.

Unfortunately, I had to slowly work my way thru a horribly
transcribed text made from the videos. Given all the
advice Reese gives about outsourcing and creating quality
content – a thorough proof-read and edit would have made
this $400 product more enjoyable if like me you couldn’t
get the videos to work. Reese must have used some kind of
voice to text software – for example, you get different
versions for Adwords such as “add words”, “ad words” and
so on.

Of course, this doesn’t subtract from the solid marketing
information being offered here – just makes it annoying to
absorb. But then again to be fair, this is a VIDEO course
and that’s the best way to absorb this information. Which
I quickly discovered after I upgraded to a new HP Elite Pavilion
PC with Quad Processors and 6 Gigs of RAM – I threw in a 24″
HDMI monitor just to be on the safe side. The CD-Roms worked
spectacularly on my new system.

In any case, no one should dismiss Traffic Secrets because
of a few jumbled words or dangling participles. John Reese
knows his stuff and in the end that’s all that matters.
You’re paying for the information and advice – not your
English teacher’s good graces.

If you’re new to web marketing, you may be wondering who
the heck is John Reese and why should I listen to him or
take his advice?

From running two web sites on Internet Marketing – I follow
most of the major names in online marketing. I first came
across John Reese when he was running a free advertising
site/program called Opportunity.com – which is now closed.
Lately, he has developed a similar type of program for blogs
called BlogRush – which is a free way to promote your blog
posts on other people’s blogs.

Most people know John Reese from when he made Internet
Marketing history by selling over one million dollars worth
of product in a day – that was way back in 2004 and that
product was Traffic Secrets.

Well, it’s four years later and this is Traffic Secrets 2.0 –
it’s a major update on the first TS product. (You get
access to this earlier product when you purchase his latest
offering.) The new traffic course concentrates more on the
new web media sites, social bookmark sites, video marketing…
where online marketing is heading in the immediate future.

I really like the way Reese explains these new ways of
marketing and how you must embrace them in order to fully
succeed on this new web. Reese gives concrete examples,
concrete ways to improve your traffic: go to this site,
check these stats, perfect this method, put this on your sites…
direct practical advice and directions that will help you
build your traffic.

Reese gives you a solid usable “Master Plan” which is composed
of 7 or 8 major areas or Blueprints you have to follow to improve
your traffic. These major areas are further divided into 10-15
steps you have to take to benefit fully from your online
traffic.

Reese describes all these steps in a very detailed fashion
in this traffic course, but don’t expect just one magic
bullet that will bring on the flood of traffic. Rather you get
a whole orchestrated array of tactics you should do to increase
your traffic, a very controlled approach that will get your
traffic numbers snowballing. You also get an online component
and forum to help you out with your traffic building tasks.

To be quite honest, I didn’t find Traffic Secrets 2.0 as
helpful as I expected, mainly because I already knew most
of the material from my own marketing. If you’re already a
full-time affiliate marketer using Commission Junction,
ClickBank, Adwords… with many SEO optimized niche sites
holding many top lucrative keyword listings in Google, much
of what Reese explains will not be new to you.

If you’re already have had a front-page listing on Digg and
know the SEO significance of WordPress blogs and the benefits
of using social bookmarking sites, you will be familiar with
many of the techniques and resources covered in Reese’s traffic
course.

However, even judging it from this perspective, I did gain a
lot of valuable knowledge about setting up and running your
own affiliate system, about creating your own video content and
your own software/widgets/programs – all areas that are relatively
new to me. This is where I gained the most knowledge from having
this course.

Guess, what I am saying, like any info product – Traffic Secrets
will only be as beneficial as your level of marketing. If you’re
a complete novice this is an excellent product on increasing your
traffic. If you’re a very experienced marketer, you will gain from
having this product but less so – in my opinion. Mainly, because you
will already be doing most of the things Reese advises you to do.

For me, there were two things that are worth the price of this
product alone – if you didn’t even bother with all the training
videos and manuals!

First, there are the 7 Master Blueprints listing all the steps
you have to take to master/conquer a particular area of Internet
Marketing, for example, “Adwords Attack Blueprint”. Each Blueprint
has around 10 to 15 practical steps you have to take to master
this area of your online marketing, which Reese fleshes out in
the videos.

These Blueprints are some of the best online marketing advice I
have ever seen – putting them all together in this Traffic Secrets
course was a masterstroke and well worth the price alone. Simply
brilliant.

However, even given how good this information is, the best part
of the Traffic Secrets for me had nothing to do with John Reese.
There were two bonus videos of Frank Kern that were simply
spectacular. He presents some ingenious marketing strategies
that any marketer can use… these videos, in my opinion, are
also worth the price of the product alone.

Now, Reese’s product did tell me countless ways to increase
my traffic over the long haul. However, my main beef is not
with Reese but with the whole concept of Web 2.0 traffic –
I really wonder or rather question the real benefits of this
traffic? Most of it is not targeted traffic; most of it is
just plain useless.

With one major important exception – the SEO benefits of
Web 2.0 traffic or listings. Web 2.0 is one way to quickly
get your content to the top of the search engines and you have
probably already noticed how many product videos, social bookmark
listings have jumped to the top of Google. Social media sites
in regards to SEO have become extremely important to anyone
doing business on the web.

I also know the importance of something like the very SEO
friendly WordPress blog software and I use it every chance
I get. I also know the simple power of just adding a simple
social bookmark button like the one from Addthis.com to all
your online content.

But how good is Web Traffic 2.0 in the first place?

I have been on the front page of Digg and gotten 70,000 useless
visitors to my site in one day. I have spent days analyzing
this traffic in Google Analytics. Most of it is very fleeting
and temporary.

This doesn’t mean getting all those social bookmark listings
are useless, just the opposite, for SEO reasons and especially
in Google, you will need those listings in order to rank high
for your keywords. Mainly because quite frankly, what is more
democratic than a link/vote from actual users of these social
bookmark/media sites?

But most of this media traffic is not targeted. It’s no way
near as good in quality as organic SERPs for your targeted
keywords. It doesn’t even come close to PPC from Adwords or
Yahoo! Marketing. If you’re marketing on the web, you want
quality traffic that will convert into a sale or a prospect.

Web 2.0 traffic can be useful but it usually takes a few more
steps to turn it into quality traffic, either thru SEO, or getting
subscribers onto your lists. It’s an indirect way of doing things
but this traffic is still important because anyone marketing online
today has to realize the whole web is changing with video marketing,
social bookmarking, blogging… the growing importance of sites
like Facebook, MySpace, Twitter… the ever-increasing SEO influence
of social media sites like Digg, Slashdot, Technorati… your web
marketing MUST change with the times or simply be left behind.
You must adapt to the new web or go the way of the DoDo bird.

John Reese’s Traffic Secrets 2.0, while not perfect, will still
firmly place you in the “Know” and give you your own “Master Plan”
to acquiring web traffic as we move forward.