Creating Simple Online Marketing Systems That Work

BWMagic’s Internet Marketing News!

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Contents:

o Creating Simple Online Marketing Systems That Work

o The Marketing Tools I Use

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o Creating Simple Online Marketing Systems That Work

When I started with my first website around 10 years ago,
I foolishly thought all I had to do was create some great content
and people would flock to my site. Sometimes that does
happen but most times it does not.

10 years later I now know the difference. I know I
really have to work the Internet if I want my sites
to be successful. These are marketing systems that I
put into place to promote my sites and gather quality
traffic in order to produce the sales.

My marketing systems take into account countless
strategies that produce the quality traffic. It’s not
just one method of getting traffic but many. I use
many marketing tactics to build up a complex, yet
very simple marketing system that works.

It all comes down to promotion.

You have to promote your site in numerous ways. Some
of my favorites are article marketing – writing simple
how-to articles on the topic of your site and distributing
them all over the web. Over the years this simple technique
has brought in the most quality traffic to my sites.

I use keyword marketing to get my chosen keyword phrases
to the top of the search engines. I concentrate most of
my efforts on Google because it brings in the most traffic.
Achieving top rankings will give you interested visitors
and buyers.

I use blogs and RSS feeds to connect my sites to all
the media sites and online bookmarking communities.
Don’t underestimate the importance of these media sites
in your marketing. I just read in WebProNews that Facebook
can drive more traffic than Google to many sites.

I use link bait like free ebooks, free reports, free
ecourses… if you give out valuable content that people
want – they will link to your site, bringing in more
visitors and customers.

I also use the PPC programs such as Google Adwords which
can produce quality traffic to your sites.

I use follow-up emails to produce repeat traffic to my
sites. This is one essential marketing tactic every online
marketer must use if they want to fully benefit from
their traffic. The concept here is not to directly sell
to potential customers but give them valuable information
that they need and want.

Weekly newsletters and/or ezines are another good way
of building relationships with your site’s visitors.
It is also an excellent way of getting repeat traffic
to your sites.

Another marketing tactic is to establish your site
or yourself as an expert on the topic of your site.
People will look and come to you for information on
your topic. Building online credibility is often
overlooked by many marketers but it is essential to
your online success. If people respect your opinion,
they will seek you out.

Participating in online communities and forums is one
obvious way to establish your expertise in a given
area. These forums are also an excellent source of
quality traffic to your sites.

As you can see from above, creating a successful
web site or business takes a lot of promotion and
work. Don’t just sit back and wait for things to
happen – instead become pro-active and make things
happen.

Write articles and distribute them. Write viral
ebooks and special reports. Do PPC advertising.
Start building your contact lists. Do a regular
ezine or newsletter. Participate in forums…

Create a simple, yet complex system, of connections
all over the web. These links/connections will draw
in quality traffic that will make your site successful.
Build up a whole combination of traffic sources for
your site and you will create a marketing system that
works.

Just get out there and do it!

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o The Marketing Tools I Use

Relax, I am not going to try to sell you anything.

I thought it would be helpful to you if I mentioned
and explained some of the major marketing tools/programs
I use in running my online sites and marketing. These
are the marketing tools I use to put my marketing systems
into place, like the ones described above. Many of these
tools are free programs and don’t cost a penny.

I sat down and made a list of all the marketing tools/programs
I use in the run of a week. I was completely surprised
by how many tools I actually use. These are the tools
that I have kept and still are using almost every day.
There must be 1000’s of tools I have tried but for one
reason or another – they have fallen by the wayside.

So here goes… these are the ones I have kept!

Aweber – I use Aweber for my list building and autoresponder
follow-ups. This is the key to online conversions and sales
if you’re trying to earn a living online. Aweber is very
professional and has many features such as click tracking,
multiple list mailings, double opt-in and good delivery rates.
They also test your emails for spam… if it’s too high you
have to change your wording to increase your chances of your
emails getting thru the spam filters. Runs around $20 a month
to start, as you get more subscribers your rates go up – $150
a month for 10k to 25k lists.

Hosting – I have numerous web hosts but at the moment
my favorite ones are SBI, BlueHost and GoDaddy. Truth
be told I have had little problems and very little
down-time with any of these hosts. However, my sites
are very simple and small – none of them goes over
2000 pages so the above hosts are perfect for my needs.
Hosting is very inexpensive, runs around 8-10 dollars
a month per site. The SBI costs a little more but it has
a whole suite of marketing tools and programs attached
to it.

3D-FTP Agent or program. This program lets you upload
your files to your websites. It’s one excellent little
tool that has saved me tremendous amounts of time over
the years. If you have multiple sites, then you really
need an FTP program to quickly get your pages on the web.
This program brings all your recently worked files to
the top of your directories so that it’s easy to find
your most updated files to upload. If you have numerous
sites – this will save you a lot of time, you don’t have
to browse through your hard-drive to find the right file and
folder to get your files. All the searching is done for you.
Costs around $40.

Note Tab Light – I know there are probably a lot better
text editors out there but for some reason, this is the one
I started using and have been using to create all my webpages
for over 10 years now. It’s simple and convenient to use and
I use it every day – it is always opened on my desktop.
Cost-free.

Submityourarticle – I have used this service to submit my
articles to all the directories for several years now. I
like the service even if you can only submit 8 articles
each month and costs $37 per month.

Ezinearticles – This is still the best article directory
on the web. Get a popular, high ranked article in there
and you will get tons of traffic. When I joined Ezinearticles
I was number 1561, there are now over 158,815 writers!
The service is free but I have upgraded to a paid membership
so that my articles are fast-tracked through their system.
Costs $582.00 USD per year.

Thephantomwriters – This is another article submission service
I use on a regular basis. It is run by Bill Platt, one of the
best writers on the web and a very savvy online marketer.
I also use his video making service and the quality is very
professional. One article costs around $35 to distribute.

Isnare – Yet another article distribution service which costs
around $2 dollars an article. The main reason I have so many
article distributors is because article marketing is my main
marketing technique and these services really help to get
my content out there.

Google Analytics – This free web analysis service from
Google is invaluable, no matter which way you look at it.
Tells how much traffic you’re getting, where it’s coming
from and what it does on your site. You must have this
program running on your sites if you want to increase
your conversions/sales.

Google Alerts – Another great free program from Google
which sends you email alerts whenever your “keywords”
are mentioned anywhere on the web. Keep track of your
articles, keywords, competitors… knowledge is everything
on the web and in business.

Google Adwords – I run several campaigns through Google Adwords
in my major marketing niches. I only do search not content
advertising with them. Great way to get traffic fast.
Costs vary – some of my keywords costs from 90 to 125 cents.
The monthly budget is under $1000.

Yahoo Sponsored Search – I also run the same campaigns thru
Yahoo but the keyword costs are lower. The monthly budget is
under $1000.

Microsoft adCenter – I run fewer ads thru this system but
I also like to make my presence known in MSN. The monthly budget
is well under $1000. I watch my PPC advertising very closely
and quickly drop any keywords/campaigns that are not breaking
even. I started very slow and gradually built up my budgets,
but be very careful if you’re using PPC advertising, you can lose
a lot of money very quickly.

Seobook – For quick keyword checks I use Aaron Wall’s Seobook
site; for in-depth keyword research I use Brad Callen’s
Keyword Elite – still one of the best pieces of keyword software
on the market. Keyword Elite costs around $185.

PRWeb – I do Press Releases through PRWeb which runs around $200, but
the amount of exposure you get is well worth every penny. Get your
content out there very quickly.

Free Blogs – I use several Free blogs in my online marketing – these
include Google’s Blogspot, Live Journal, Bloglines, WordPress… I use
these to gather news releases, information on the particular
niches I am marketing in on the web. These blogs keep your sites
active in the whole media/bookmarking arena; bringing in visitors
and sales.

Viral eBooks – I use a lot of viral ebooks and reports in my
online marketing. These are great for building your lists quickly
and for getting loyal subscribers. Simple “how-to” pieces in
the niches that I am targeting. Everyone should be doing these
kinds of viral products.

Viral Software – I promote a desktop eCalendar that has links
back to my main site. This places your logo and company information
right on people’s desktops. Great way to build up direct traffic to
your site.

Keywords – Might be a bit obvious, but my most effective marketing
tool is the simple keyword. I have certain keyword phrases that
I have been targeting and optimizing for over 4 or 5 years. I have
even built sites around some keywords. These are profitable keywords
that bring in the sales. Keeping top 5 rankings for these keywords
in the search engines (mainly Google) takes persistent marketing and
ongoing keyword strategies. You can’t let up, you have to keep building
your links and your content related to these keywords. It’s a constant
battle but the rewards are well worth it.

I use a lot of other tools but I have to stop here or this
email will run 20 pages long! Looking back over all the marketing
tools I use and these are not all of them by any means – it suddenly
occured to me that I do have a very complex marketing system put
into place. Hundreds of elements that come together to give me
the quality traffic and those all-important sales.

“Oh what a tangled web we weave once we succeed online!”

Kind Regards,
Titus

https://www.bizwaremagic.com

How Much Traffic Do You Need To Succeed Online?

How Much Traffic Do You Need To Succeed Online

If you run a website you’re probably very concerned with
the amount of traffic your site is receiving. One of the most
common questions from webmasters is this:

How much traffic do you need for your site to be
successful?

Of course, how you answer that question will be
directly related to what the objectives of your
site are? What are your goals? Do you want to
earn revenue from your site or do you have it
just as a hobby to build up a community of like-minded
individuals?

I believe a common misconception is that you need
a lot of traffic to earn an online income. In many
cases this is not true. There are plenty of sites earning
good revenue with only 100 visitors a day.

If you have a site promoting your own product or
products you only need 2 or 3 of those visitors to
turn into paying customers to earn a healthy daily
income. Develop those customers into long-term
buyers of your products and you can plainly see
you don’t need that much traffic to succeed.

Even if you’re promoting affiliate products like
me, a site receiving only 100 visitors can be just
as profitable as a site receiving 2000 visitors a
day. It just depends on how targeted the traffic coming
to your site is and how ready they’re to buy from
you. Needless to say, selling big-ticket items also
helps to increase your income.

Much of the quality of your traffic is determined
by how well you have optimized your pages to receive
only the interested “ready to buy” visitors. You really
have to “pre-sell” your site or product BEFORE the
visitor comes to your site.

One of my most effective ways of “pre-selling” is thru
simple article marketing. I write simple short informative
keyworded articles on the products or sites I am promoting.
This draws in only people who are actively seeking my content
and products. They’re in the right mind-set to buy.

Even small amounts of traffic can be profitable if the
conversion rate is high. Some online marketers can even
earn a living by using small amounts of traffic from
the PPC search engines. Although this can be risky
for the beginning webmaster or online marketer – you
have to know what you’re doing or you can lose your
shirt.

So what if you have a website and you don’t have enough
traffic and you want more?

Here are some of the methods I use to get more traffic:

. Write articles and distribute them all over the web

. Construct more pages on your sites directed at long-tail keywords

. Participate in online forums and communities related to your sites

. Use PPC advertising in Google Adwords, Yahoo! & Microsoft Adcenter

. Run Follow-up messages to keep subscribers coming back to your sites

. Run a weekly newsletter to do the same thing

. Use social media sites like Twitter, Facebook, Digg…

. Participate in online blogs connected with your sites

Plus, you must also remember getting links, even reciprocal
links on popular sites will bring in a lot of traffic. So too
will placing your links in FaceBook, MySpace, Linkedin… the more
links you can build the more traffic you will receive. Many
webmasters forget links are also about getting traffic as
well as for SEO benefits.

One of the best strategies for getting more traffic is to
be persistent. Build your traffic up over a period of
months, even years. Keep at it. Keep increasing your daily
numbers until you’re satisfied with your results. And always
remember, even a small amount of targeted traffic can work wonders.

o Social BookMarking Traffic

Of all the things I have done to get more traffic
to my sites – this simple method has really produced
results. Some years ago I started adding the “AddThis.com”
button to all my sites and content.

This is a simple free program that lets your visitors
bookmark your content in all the social bookmarking/media
sites like Facebook, MySpace, Digg, Google Bookmarks…
something so simple but it actually works.

You just add the code to your webpages and visitors can
use this AddThis button to bookmark your content. If you’re
not doing this, you’re missing out on a lot of free
targeted visitors to your site.

Try it and see for yourself!

Kind Regards,
Titus

http://www.bizwaremagic.com

How Much SEO Do You Need?

  
 

BWMagic’s Internet Marketing News!

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Contents:

o How Much SEO Do You Need?

o Google Ranking Factors

o Best Place To Learn SEO

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If you have a website you’re probably fussing over
your rankings in the search engines, especially Google.
The higher your rankings you achieve for your chosen keywords;
the more traffic you will get.

Many webmasters and companies spend thousands of dollars each
month in order to get their keywords and sites up to the
top of the list. If you’re into affiliate marketing, your daily
income will rise and fall almost parallel to your rankings.

Now, if my earnings increase, I know automatically my rankings
have gone up, especially in Google. If my earnings go down,
I know my rankings have gone south. Some times even a drop or
rise of one place on the first page SERPs will affect how
much you earn.

Obviously, because of this fact, SEO or how well I am optimized
for the search engines is very important to me. I am constantly
building quality links and quality content for my sites. Some
keyword battles you win, some battles you lose. I have been
fighting some keyword battles for over 3 or 4 years!

But how much SEO is enough? How much SEO should you do with
your sites? Many webmasters make sure all their on page set-up or
lay-out is done exactly to what the SEO experts say you should
do. This is not a bad idea. Make sure your Title, URL, Headlines,
Keyword Density… are all laid outright. These are things
we can control and adjust to meet the SEO standards.

Other SEO or ranking factors are much harder to predict, many
of them are simply out of our control. How other sites link
to us, what they put in the anchor text, what other sites
say about us… simply things we can’t control.

I believe the over-riding reason why your site is listed at
the top of any rankings has to do with the number, the quality
and the number of sites linking back to your page. The higher
the number of related quality one-way links you have flowing
back to your site, the higher it will perform in the rankings.
Your anchor text is very important (underlined part of a link)
it must contain your keywords or variations of it. The content
on the linking page should be related to your chosen keyword.

Get this part right and you will get high rankings.

Or at least this has been my experience – all the other ranking
factors do count but this is the over-riding factor in my opinion.

Another major ranking factor lately has been the importance
Google is placing on social media links. Get your content to
the first page of Digg with lots of diggs and it will rank high
in Google. This is not surprising when you consider the nature
of these social bookmarking sites… it really is an actual
“vote” for the quality of your content. Getting Delicious
bookmarks has a similar positive effect.

Now if you’re wondering about how Google ranks pages or your
keywords… Google has around 200 ranking factors (with filters
and penalties thrown in to make all our lives interesting)
which it uses to rank your keywords/pages.

Now the question still remains, how much SEO do you need?
How much time should you spend at optimizing, building links,
worrying your head-off over the latest Google Itch?

The answer always comes back to quality content. Create a site
that has quality content and the SEO will take care of itself.
People will link to your site, you will get bookmarks in all
the social media sites, Google will find your content and
rank it. Your SEO will grow naturally as your site grows.
Keep building more pages, keep targeting more and more
related keywords in your niche or subject and you will get
higher rankings.

Now, of course, some webmasters are a little more aggressive
in how quickly they want their rankings to rise in the
search engines. Here’s something you can do if you want
to go into the SEO battle full-force.

1. Download SEOquake and place this SEO toolbar plug-in on your
Firefox browser.

2. Go to Google and type in the keyword or keyword phrase
you’re targeting with your site or content.

3. Click on the number one ranking and observe how many
pages it has indexed, PageRank, how many links it has, age of
the site… and so on.

4. Then click the page info button and study all the on-page
factors this site has and notice what it’s doing with its page
and keyword density lay-out.

5. Check all the backlinks this site has in the different
search engines. Copy or try to get the same backlinks for
your site that your competitor has acquired. Then get more
backlinks and/or higher quality backlinks than your competitor.

6. Watch your rankings rise…

Just a few more words of wisdom and we’re done. Some battles
will be too tough to fight, the competition will be so
stiff you just can’t compete. Other battles will take a long
time; months, even years before you rise to the top.
Your best bet is to choose long-tail (multi-worded) keywords
that have little or no competition. You can rise to the top within
days, even hours. The sweet thing is this: long-tail keywords
are often the most lucrative and bring in the most sales.

For, in the final analysis, you just don’t want SEO, you want
smart SEO. And you will quickly learn, most times you can
out-smart your competition, even if you can’t out-rank
them.

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This is probably the most comprehensive list of ranking factors
you will find on the web. Bookmark this page and refer back to
it often if you’re going heavily into SEO. Another great source
of current information is WebmasterWorld.

  
 


o Best Place To Learn SEO

Now, if you’re completely new at this web stuff, I would recommend
you try Aaron Wall’s Free 7 Day Course on SEO. Also, very good
and to the point – try SeoBook.

  
 

Kind Regards,
Titus
http://www.bizwaremagic.com