Why Twitter Is Becoming So Important

BWMagic’s Internet Marketing News!

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Contents:

o Why Twitter Is Becoming So Important
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Perhaps you’re like me and not really into the whole social
networking scene. It is really not “my cup of tea” as they say,
but these social networking sites are becoming so important
you just can’t ignore them if you have a website or do any
type of online marketing.

Social bookmarking sites like Digg, FaceBook, MySpace…
and now Twitter – have become so popular with Internet users
you just can’t ignore them or pretend they don’t exist. They
are a force to be reckoned with and must be dealt with in your
marketing.

Twitter is probably the one you should be paying the closest
attention to at the moment. If you’re not familiar with Twitter
– it’s simply an online messaging/contact system where you send
short messages (tweets) of 140 characters or less, to all your
contacts or people who have subscribed to your Twitter
account and are following you.

These messages can be about what you’re doing, programs you’re
supporting or links that you are promoting and so on. A very simple,
yet extremely powerful system.

Needless to say, it has taken the world by storm and Alexa now
ranks Twitter as 50th of top sites on the web. It just seems
like everyone now has a Twitter account and are following their
most favorite people or companies.

As a social contact and list building tool, Twitter can’t be
beat… some even argue it will bypass email as a way to
contact your list. Mainly because you don’t have to worry
about the “s” word.

Important News Regarding Twitter

Recently, Webpronews has reported Twitter will now be
searchable and the content in the links in your messages
will be indexed and ranked. They will have an algorithmic
ranking system much like the one Google has to rank it’s
index.


“According to CNET, Twitter’s new VP of Operations Santosh
Jayaram says that Twitter Search, which currently searches
only the text of Twitter posts, will soon crawl links included
in tweets, and index content from those pages.”

Basically, what this will mean is that Twitter will
virtually become a search engine – one run by millions
of users who will vote with their subscriptions and usage
of the content. Online democracy in it’s purest form as
users could decide what’s valuable or not.

Of course, this could prove to be a major rival to Google
in the coming years. And if you think Google is too
powerful to be unseated, then you haven’t been on the
web long enough to know everything passes, everyone
has their day and then we move on.

Twitter, if it’s not snatched up by Google, will also
prove to be a major competitor in the valuable search
market. One that offers some interesting options to
the traditional type of search we have now – one that
is more related to sites that let users vote up or down
the content they want to see featured in the index.
Sites like Digg could be the role model for this new
searchable Twitter.

Regardless of how all this plays out – the question
remains – are you using Twitter to promote your site
or business?

Twitter is an excellent way to build your list of
contacts or people interested in the same things
you are – if you do any kind of list building
(and you should be) you will already know the importance
of keeping a list of customers and using follow-up
emails in your marketing.

How big a list can you build?

Well if you have been following the news, you will know
that Ashton Kutcher best out CNN by being the first
person to reach 1 million followers on Twitter.

What does this mean?

When the guy from that 70′ show Tweets – over a million
people get his message. Just imagine him recommending
your website link to his followers… and you will see
how powerful Twitter has become as a marketing and
promotion tool.

Even Google has a twitter account

but it only has a measly 600,000 followers.

Anyway, I hope you can see the potential of Twitter for
your own site promotion and online marketing. It’s a great
system and you should be taking advantage of it.

The least you should do is open a Twitter account to
promote your site or yourself. Place your Twitter
link on all your webpages so that your visitors can
follow you or your site.

Then make regular updates in Twitter announcing all
the important stuff happening to you or your site.
You can use Twitter just for entertainment or for
business. No matter what you do…

Just use it!

Kind Regards,
Titus

http://www.bizwaremagic.com

Twitter - Bizwaremagic

Videos – Should You Use Them In Your Marketing?

BWMagic’s Internet Marketing News!

If you’re looking for Marlon Sanders Top 10 Design Mistakes:

http://www.bizwaremagic.com/marlon_sanders/top10_designs.pdf


o Videos – Should You Use Them In Your Marketing?

You have probably already noticed, videos are everywhere on the web.
Online marketers and webmasters are using videos to bring in traffic,
to create buzz, to build links and to make more sales.

It should be a far-gone conclusion that you should definitely
be using videos in your marketing even if you’re not selling
anything. It’s a great way to bring in traffic and create interest
in your site or brand.

Just ask Susan Boyle!

Videos can have a tremendous impact on the web, especially viral
videos like many of those featured on YouTube and sites like it.
For promotion and word-of-mouth advertising… it can’t be beaten.

Truth be told, I am a marketer who’s set in his ways, anything
new like videos makes me cautious. For a long time, I resisted
using videos on my sites. If you have been doing something
successfully for years with your online sites – why change now?

The obvious reason – with online marketing, you have to change
with the times or go the way of the Do Do bird. If you don’t adapt,
you lose. Period, end of story.

Besides, it has been my long-term belief that all the websites on
the net will eventually turn into something akin to TV channels –
the Billion Channel Internet. God help us all!

But it’s coming, most people are generally lazy, they like to get
everything done for them with the least amount of energy wasted
on their part. Videos give you the information you need quickly and
without any fuss – you just sit there and watch and listen. Videos are
the perfect teaching tools. Videos are the perfect marketing tools.

Years ago, I started placing other people videos on my site –
I even have one from SBI on my homepage. It is an effective
way of making more sales.

Few other sites have also used my articles and turned them
into videos – mainly Site-Reference. Here’s an example:

8 SEO Techniques Every Webmaster Should Know

Basically anyone can make a simple video with a camcorder
or even a webcam. There’s also free video making software that
you can use such as from camstudio:

camstudio.org

You just capture what on your computer and the audio – as
you explain some marketing process or method. Many online
marketers use this technique for selling and/or explaining
their products.

Michael Cheney, Neil Shearing, Marlon Sanders… are all
top-level marketers who use this method. A very effective way
to get your message across.

You rarely see any major sales page or letter these
days that doesn’t have at least one video attached to it.
Many marketers also use video testimonials because they
are so much more effective than an ordinary text plug.

Recently, I have started using videos in my own online
marketing – no I am not making my own videos, I pay
someone else to make mine for me. I use the article video
service through Bill Platt’s www.thephantomwriters.com
– I was very pleased with the first video and will get
more done.

These videos are produced through www.topmarketmaker.com
and are very professional.

I have this video now on my sites and used it in a PRWeb
Press Release which brought in a lot of sales for me.
You can view it here:

I believe you can’t stand still, you must change with the times… if
the regular static HTML site is no longer as effective as using
videos, flashmovies, javascripts, rss blogs… you have to change
with the times or go the way… you guessed it, that extinct bird.

Never doubt the power of video, it can really help get your
site or product noticed on the web. It is a great way to
promote yourself or your site. One video on YouTube can virtually
change your life overnight – it can be more powerful than
TV or the web alone.

It is also an excellent way to earn more revenue and to build
your list of contacts. It’s hard to believe but one teenager
using YouTube has built up a list of over 1 Million subscribers.
So this same opportunity is open to any Tom, Dick or Fred with
a video camera and a little imagination.

Videos on the web are here to stay, so you might as well
join in on the fun and help your marketing in the process.

So what about you – are you using videos in your marketing?
Are you using videos on your site? If you’re not, you may
be missing out on an excellent source of new traffic and sales.

If you want more information on video marketing, why not try
this article I wrote a little while back:

http://www.bizwaremagic.com/video_marketing.htm

Kind Regards,
Titus

https://www.bizwaremagic.com

Finding & Using Profitable Keywords

o Profitable Keywords – How to Find & Use Them In Your Online Marketing

Lately I have been trying to pass along to you all the marketing techniques
and information I use in my own online marketing. I have been at this web stuff
for around ten years and for the last 3 or 4 years, as a full-time online marketer.

Today, I thought I would give you my recent article on “Profitable Keywords”
mainly because getting top rankings for these/your profitable keywords
will produce your online income. Picking, choosing which keywords you will
target with your site or marketing will simply be one of the most important
marketing decisions you will have to make.

You must pick the right profitable keywords or you will be fighting a useless
battle. You simply must choose the right keywords to promote and market your
site/products in order to succeed.

In this article, I discuss how to find these keywords, what kind of keywords
you should go after and I also give some of my favorite tactics for achieving
top rankings for your keywords in the search engines, especially Google.

Hope this article/information is of some help/use to you….

Why Profitable Keywords Are The Cornerstones Of Your Online Marketing?
Copyright 2009 Titus Hoskins

Keywords are ground zero. They are essential to your online success.
You must get your keywords right or it’s game over before you even
get started. Mainly because keywords are the most important element
of your online marketing.

It can’t be emphasized enough, especially to beginning online webmasters
or marketers, choosing the right profitable keywords will largely determine
whether or not you succeed with your online endeavors. You simply must
get this element right or your marketing will be in big trouble.

What are keywords?

Let’s start at the very beginning, keywords are the exact words someone
types into a search engine to find what they’re looking for on the web.
Some keywords are valuable/profitable, while others are virtually worthless.

Profitable keywords are the ones that convert into a sale, a lead or
potential client/customer for your company or product. These are the
words someone is searching in order to buy a product or hire a service.
Someone searching for “honeymoon vacation packages” is probably in the
market to book a honeymoon vacation and could turn out to be very profitable
for the right website or business.

Profitable keywords are the ones where the searcher is in the right
“mind-set” or frame of mind to buy what they’re searching for on the web.
Tailor your online marketing to target these profitable keywords and
it can spell success.

So what’s the whole process for finding or choosing profitable keywords
to use in your marketing? Let us look at some ways to proceed…

Number of Keyword Searches Made?

You need to find out how many searches are made for your chosen keywords
each month. Simply use WordTracker or a site like SEOBook. These will
give you a preliminary number of searches made each month for your keyword.
Highly popular, well-searched keywords with hundreds of thousands of searches
each month will be extremely hard to rank for because you will have stiff
competition from major companies with limitless resources.

I like to pick less popular keywords that get only a couple of hundred
of searches each day because of my chances of getting on the first page
greatly increases. But don’t get fixated on the number of searches,
some keyword phrases that only get four or five searches daily,
can still be very profitable.

For serious keyword research in a particular niche market, I like to use
Brad Callen’s Keyword Elite is professionally designed software
that makes all your keyword research so much easier. But there are plenty
of free keyword tools you can use. One handy keyword tool is Google Adwords
external suggestion tool which will help you find valuable keywords.

https://adwords.google.com/select/KeywordToolExternal

Commercial Intent of Keywords?

But how do you know if a keyword is profitable? Well, one convenient
tool is from MSN which helps you with “Detecting Online Commercial Intention”
of keywords. Just type in a keyword and it will give you a percentage
or probability your keyword query has commercial benefit or intent.

http://adlab.msn.com/Online-Commercial-Intention/Default.aspx

Conversion Rate of Keywords?

Once you have your chosen keywords in place, next you want to have
a landing page that converts those keywords or traffic from those
keywords into buyers or leads for your online business. This is
another crucial element of your online marketing – you must have
a landing page or content/site that converts into a sale or you
obviously won’t make any revenue.

Keep in mind, if you’re into affiliate marketing, you main goal
is not to sell but to “pre-sell” your products or services.
One effective way I have found to do this is to give potential
customers/clients valuable information they can use in making
their final purchasing choice. Comparison sites do well, as
do review sites, top ten sites… potential customers use the
Internet and keywords to not only find products but more so, to
find information on those products. Your goal should be to provide
this valuable information to make their task a little bit easier
for them and they will reward you with a sale.

What are Long-Tail Keywords?

Long-Tail keywords are simply that: long three or four-word phrases
that searchers use to find what they’re looking for on the web.
Because they are highly specific, long-tail keywords have proven
to have better conversion rates than general keywords. This is
also just common sense, someone searching for a “2005 ford mustang
convertible” may just be in the right mind-set to buy such a vehicle;
as compared to someone searching for a more general keyword phrase
such as “sports cars.”

Study your website traffic logs religiously to find long-tail
keywords that turn into a sale. Target these long-tail keywords
in your marketing. Even buy PPC (Pay Per Click) advertising in
the three major search engines – Google Adwords, Yahoo! Marketing
and Microsoft AdCenter – for these valuable/profitable keywords.

And build higher rankings in organic search for these long-tail
keyword phrases. It’s really not that difficult for long phrases,
especially if they’re related to your site; many times you can
reach the top spot in a matter of days, especially in Google.

How to rank high for your chosen profitable keywords?

Of course, the million-dollar question is: HOW do you rank in the top
spot for your chosen keywords? I believe the key to ranking high in the
search engines (especially Google) is to be persistent in building
your rankings for your keywords. Take a long-term view or approach,
sometimes it may take months, even years, to rank in the top Five
for your highly competitive keywords.

The best strategy is to “stick to it” and keep building relevant
links to your keyword landing page. Create related blogs with valuable
content linking back to your keywords. Write keyword related articles
and distribute them all over the web. Create Google Alerts for your
keywords and them place comments/links in the newly formed pages on
the web that Google is indexing.

Be pro-active, download the SEOQuake toolbar and find your main keyword
competitors. Check out their links and then go out and get the same
links. Write better higher quality content than your main competitors
because Google always rewards great content. Plus, use the free Addthis.com
button and let your visitors bookmark your great content in all
the social bookmark sites and build your keyword links for you.

Do keyworded Press Releases with your embedded links and spread them
all over the web. Get these Press Releases into Google news and other
important places on the web. PRWeb.com is really a great place for your
press releases since you can embed your keywords in your links.

If you can try to get your most important keywords in your domain
name. Many SEO experts argue the merits of this but from my own
experience and marketing – it is much easier to rank high for your
keywords if you have them in the domain name. Again, it is just common sense,
if you have your main keyword in the domain, this keyword is obviously
telling the search engines this is what your site is all about. I have even
bought domains and created sites specifically around certain keywords
just to rank high.

Always remember, you have to be persistent, I have been fighting some
keyword battles for over four or five years! For really profitable keywords,
it can be a constant struggle to remain on the first page, but the trick is
not to give up, just keep fighting away at your competitors. Persistence
usually pays off in the end and those profitable keywords will have your links
in the top spot. Make ranking high for those profitable keywords your number
one marketing strategy. Concentrate all your marketing efforts towards getting
plenty of quality traffic for those keywords and you will succeed online.

…
The author is a full-time online marketer who has numerous
niche sites. Copyright 2009