Will “GoogleMe” Finally Make Google a Two-Trick Pony?



BWMagic’s Internet Marketing News


Will “GoogleMe” Finally Make Google a Two-Trick Pony?


If you have been reading this small marketing newsletter or emails,
you know I am probably too obsessed with Google and everything
connected with it. However, since 80% of my online income
comes directly or indirectly from Google there is a reason for
this insanity.

Or in other words, without my high rankings in Google my income
would be cut down to 20% – Ouch!

For this reason, I keep a close eye on Google and all the rumors
swirling around it. Lately, the buzz concerns “GoogleMe” or “Google Me”
which is supposed to be a “Facebook Killer”, a social network
program/site being developed by Google.

(I am not making this up folks – this rumor comes from CNN –
best source on the planet for rumors and gossip. Find it here:
http://tech.fortune.cnn.com/2010/06/28/a-new-social-network-google-me

Since Google started people/critics have been complaining that
Google is a “one-trick pony”, its one and only really successful
venture has been its lucrative search engine and its obvious
dominance of that market – at least in the North American
marketplace.

Despite offering up or buying up some very popular programs
such as Gmail, Youtube, Google Voice, Google Buzz, Android
and even venturing into the Nexus One Phone —- Google is still
mainly known for online search.

Now, besides Apple and Microsoft, Google’s main competition is
Facebook, which has the growth and numbers Google can only
dream about. People have embraced Facebook and use it daily to
connect with colleagues, friends and family.

However, Facebook is morphing into more than just a social network
of like-minded individuals – it is becoming a search engine. The
Facebook “Like Button and Box” is becoming a more democratic way of
voting for your most popular websites and products. Facebook’s
Open Graph Search can be seen as a real challenge to Google.

The search functions on Facebook even have an “auto-suggest” feature
which makes it even more effective. All this must have Google concerned
since it really has no competition to worry about – the upcoming
Bing/Yahoo might be a minor irritant but Google has already strongly
beaten those two in the search marketplace.

This brings us back to the question at hand – does Google have a
Facebook type program in the works? Can it possibly give Facebook
some competition?

Most of Google’s new programs have not caught fire with the general
public – at least not in the way that Facebook has. Google Buzz,
Google Voice, iGoogle, Google Wave… all have been debuted with
much fanfare and buzz, only to stall or peter out; at least when
you compare them to something like Facebook.

GoogleMe, if it does surface, could suffer the same faith or it could
break the mold and give Google another popular program to further
develop and strengthen its search dominance. And it can be monetized in
the save way that Google has monetized (some say ruined) YouTube.

However, others disagree, many believe Google monetization of YouTube
has made that program stronger and has given a revenue source for
millions of young Spielberg wannabes. More power to them and Google.

Now from a marketing angle, GoogleMe like Facebook, could be a great
place to promote your website and/or products. Recommendations from
family and friends play a vital role in what we finally buy. Recommendations
from people we know and trust is a major buying factor and marketers have
taken advantage of this fact for a long time.

But can a GoogleMe really give Facebook some real competition?
The answer is a definite YES.

People will use the site that gives them the best features and
programs, but Facebook’s numbers could be a problem for Google,
most people use Facebook because that’s where everyone else is.

If GoogleMe becomes “the” place to be on the web, then it will
finally give Google its second “out of the ballpark” program. One
that can generate lucrative revenue streams beside search, although
search will probably be a major part of any program Google creates.

…..



Very Comprehensive Set Of SEO Tools

Keywords and keyword density plays an important on-page
role in how well your pages rank in the search
engines, especially for highly competitive keywords.

Getting the right density can move you up a few
spaces – so it is helpful to compare the 10 sites
in your niche for keyword density.

Use this site and their very comprehensive SEO tools
to help you on this:


http://www.gorank.com/seotools




Helping You Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

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help spread the word – recommend this content by using
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What Google Says About Link Building



BWMagic’s Internet Marketing News


What Google Says About Link Building


Recently, in a GoogleWebmasterCentral blog post, Google told
webmasters exactly how you should go about building quality
links to your site. Now it’s up to your own judgment if you
want to believe Google or not… some webmasters and marketers
take everything coming from Google with a large grain of salt
– are they really giving you the true facts?

For the most part, I believe what Google is saying is true.

So here are some Key Points for building the best organic
links according to Google:


1. If you have a new or unknown site… get involved in communities
surrounding your topic and offer up quality content so that your
“expertise shines” on your chosen topic.

2. One way to make quality content is to offer solutions to common
problems in the form of tutorials, videos explaining a technique
or solution, online guides and practical tools. Let your users
spread the word about your useful content.

3. While writing amusing content can get you greater visibility
and some links, Google advises you not only to concentrate on this
“short-lived link-bait tactics” but rather have a more long-term
strategy to your marketing efforts.

4. Avoid spammy short-lived links if you want to keep your site’s
reputation. Don’t buy “PageRank-passing links” and don’t exchange
links as this will have no positive impact over time in Google’s index.

5. Most online directories are worthless and of lower quality. If you
submit your site to one – make sure that directory is related to your
site, moderated and well structured. Mass submissions are useless to
your goal.

6. Take a close look of other successful sites in your field, then
identify and copy the elements which make these sites successful.
Don’t copy exactly, but rather adapt these elements from your own unique
viewpoint and perspective.

7. Lastly, make your content easy to be bookmarked in all the social
media sites like Facebook, YouTube, Google Buzz and Twitter. Let your
users spread the word about your content.


Now, in an ideal world all of the above could possibly work, but
in the very competitive world of SEO where lucrative keywords can
mean millions of dollars to an individual or company – not everyone
plays by the rules. Link-buying and link-selling is still rampant
on the web, despite Google’s attempts to stop it. Companies with
deep pockets can still buy their way into Google’s top spot for
lucrative keywords. The full extent will probably never be known
nor stopped.

Unless they want to do the same, the ordinary small-time webmaster
will have to follow Google’s advice above and pray they land on
the first page of Google – hopefully in the top five. By placing
more emphasis on social media and bookmarking sites Google has thrown
these webmasters a very small lifeline, but a lifeline all the same.

Another effective strategy is to build not one but two or three
websites on your subject area. These have to be related in theme
but should contain totally unique content. If you have a broad topic,
then breaking that topic up into two or three related sites can be
easily done and an effective way of marketing online.

Say you have a travel site – your main site could be a general site
offering travel tips and information. Related sites could be special
discount site dealing only with coupons and discounts. You could have
another related site totally devoted to honeymoon vacations.
Connect all these sites together in a linking structure – boosting
up your rankings for each in the search engines.

Regardless, no matter how many sites you have, offering quality
content which solves a web user’s problem is the best way to proceed.
Offer a valuable service, tool or your own unique expertise and you
will satisfy your visitors as well as Google. Natural organic link
building will be a by-product of this quality content.

….

Handy Marketing Tool:

Checking to see how well your website ranks for certain keywords
is very important, but not only in Google. This site below will
also tell you how your site ranks for Bing and Yahoo for your chosen
keywords.


http://www.rankchecker.net

……………………………………..
……………………………………..

King of Step-by-Step Marketing Round Table

The “King of Step-by-Step Marketing” Marlon Sanders
is holding a virtual Round Table where he walks you
thru all the steps needed to market a product or service
online in 2010.

In case you don’t know that name, Marlon Sanders is
one of a shortlist of marketers, who started all this
online stuff. He goes way back and he knows how it’s
done.



I have known and promoted Marlon on my different sites
for years. His how-to marketing products are some of the
most popular because he presents them in a no-nonsense
layout. In simple step-by-step dashboards which even the
most novice marketer/webmaster can follow and do.

I own and use several of his products myself, so I know
first-hand the quality of his products. For that reason
I have been a long-time affiliate of his and promote
his products whenever I can.

Anyway, Marlon is opening up his entire marketing process
in a virtual Round Table where he walks you through
all the steps and shows you how to market online in
2010.

You can check it out here:

Marlon Sanders Round Table


or you can watch his video here:





7 New Rules of Selling In 2010 Video




Helping You Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

Did you find the above information helpful? If so, why not
help spread the word – recommend this content by using
the social bookmark sites below. The SEO Gods will Thank You!

How Much Do You Know About SEO? Some SEO Basics



BWMagic’s Internet Marketing News


How Much Do You Know About SEO? Some SEO Basics


One of my biggest problems in trying to help other webmasters or marketers
– I naturally and wrongly assume they know all about SEO. I forget these
webmasters have not spent the last 10 years battling it out with other
online webmasters and marketers for some very popular and lucrative keywords,
in the process, homing their SEO skills with other like-minded individuals.

I forget that many beginning webmasters may not be familiar with all the
SEO jargon and SEO techniques which I mention in my small online marketing
emails or newsletters. Now, I don’t get much direct feedback on this but
in a lot of questions I get from webmasters, I can tell they are missing
or misunderstanding some basic SEO tactics.

There’s nothing wrong with that if I were to take up a new hobby or explore
a new subject, I am sure I would be just as clueless. For instance, I think
I have played around one or two rounds of golf in my life… someone asked
if we should play Ball Four Golf and I didn’t know what the heck they were
talking about, nor did I realize it shouldn’t be confused with Ball Fore
which nearly took my head off!

So every sport, hobby or subject comes with a lot of terms/phrases which are
unique to that subject. SEO is the same way so maybe a little background or
warm-up is needed in regards to understanding the basics of SEO.

First, you must understand that SEO stands for Search Engine Optimization…
which means you optimize your website and content so that it ranks high in
the major search engines such as Google and Bing/Yahoo. This optimization
can take the form of following a strict formula or layout of your website
content with the proper meta tags, keyword density, linking structures and
so on. It can also mean off-site optimization with link building, right
anchor text, keyword positioning and so on.

SEO has become a major industry simply because getting top rankings for
lucrative keywords means big bucks for companies or individuals. We are
talking about billions, if not trillions of dollars, exchanging hands with
the sale of products, services and business transactions. Get a top ranking
for your chosen keyword phrase and it means a flood of targeted prospects/buyers
coming to your website or company, ready to do business.

Now, because there is so much money involved, a whole SEO industry has
sprung up with consultants, experts and companies offering their services
to get you or your company into those top rankings in the search engines.
These SEO services could include link building, link buying, social media
positioning, onpage optimization, pay-per-click management… all with the
goal of bringing targeted traffic/customers to your site or business.


White Hat vs Black Hat SEO


You may also have heard other webmasters talking about White Hat SEO as
opposed to Black Hat SEO. And as the names suggests, White Hat is strictly
above board proper site optimization, while Black hat is using underhand devious
cloaking methods and system to raise your rankings. For obvious reasons,
always go the White Hat route and you won’t be disappointed and you will
feel better knowing you’re doing the right thing in regards to your site.

Perhaps the next concept or term you should know is Algorithm. Search engines
create complicated algorithms or list of rules which determines not only how
web pages are listed but also which web pages are listed first in their index
or SERPs (Search Engine Results Pages). These rules or ranking factors are
used by SEO experts and webmasters to help move their keyword rankings up
in the search engines. You open a web browser, go to a search engine such
as Google, type in a search query for “top corporate lawyers” and the search
engine returns a list of organic results along with a list of paid listings.
Now, getting to that top spot means a lot of potential traffic/clients would be coming your way.

This is just one example, but most people would quickly realize how lucrative
getting to those top spots would be for any individual or company. They would
also realize that understanding how the search engine algorithms work and how
to manipulate them would be a valuable skill which many clients would pay big
bucks to have on their side. This SEO industry also consists of SEO software
which help webmasters/marketers get their sites into the top positions in
the search engines.


Most SEO experts break up your search engine optimization into TWO TYPES:


On-Page and Off-Page Optimization


On-Page Optimization means getting right all the factors which influence your
rankings in the search engines. Keep in mind, the whole web is “keyword based
and keyword driven” which means you must optimize your domain and site for your
chosen keywords. Your main keyword should be in your Domain Name, in the title
of the page, in the main heading for that page, in the URL and it should appear
(with variations) throughout the page. Try to keep the keyword density to around
2%-5%, although like many things to do with SEO… there are varying opinions on the
exact percentage. But what most experts agree on: the layout or structure of your
web site or pages must be easily reached not only by your visitors but also by
the search engine spiders which crawl your site. Keep it simple, have no links
more than three clicks away from your homepage and many webmasters include a
link back to your homepage on EVERY page of your site.

Off-Page Optimization means building backlinks flowing back to your web site or
web pages. Regardless of what anyone will tell you, getting quality keyworded
links from other high-quality keyword related sites is the most important factor
in achieving top rankings in the search engines. So link building should be a
major part of your SEO efforts and something which will bring the fastest results.
These links must appear natural and organic so varying the anchor text (underlined part)
in your links is important. Also, the web is quickly changing, links from social
media sites such as FaceBook, MySpace, Twitter are becoming more helpful to getting
top rankings. So too, are links from blogs especially those from Blogger and WordPress
because these are optimized for keywords. Don’t forget other media forms such
as videos since links from sites such as YouTube can also boost your rankings.

Tip: SEO experts sometimes like to complicate matters, one easy and simple way
to get hundreds, if not thousands, of links from the different social media sites
is to add the Free Addthis.com bookmark to all your pages/content. Let your visitors
bookmark your content for you. Simple, yet effective SEO technique that doesn’t
cost you anything. Other webmasters simply place bookmark logos for Twitter, FaceBook,
Google Buzz… on their sites. If a page goes viral in one of those networks, you
can get hundreds/thousands of backlinks flowing traffic and SEO link juice back to
your site.

Along those same lines, the key to SEO has been and always will be quality content.
Never forget the web is a very smart place, remember it holds all our collective knowledge,
users will find your quality content and promote it. Produce quality articles and
webmasters will place them on their sites with backlinks to your site. Produce
quality blog posts and bloggers will link back to your posts. Produce quality
videos and viewers will recommend them to their friends.

Now that’s not to say you shouldn’t do any SEO promotion or work. One of the best
ways to succeed is to constantly promote your site or links: do press releases,
write articles, make videos, create quality blog posts… get involved in online
forums related to your topic and leave your sig links at the end of your comments,
do the same for all your email messages by including your signature tag.

Many webmasters make the mistake that just because they have created a well-optimized site – it will automatically rank high in the search engines and you
will get plenty of quality traffic. Now if you’re extremely, extremely, extremely
lucky and by word of mouth your site catches on and becomes popular you will get
that traffic. However, in my experience, you can build an excellent site and have
it indexed in all the search engines but unless you do some SEO promotions it
will go nowhere.

With one of my nine or ten sites, I have done very little in regards to SEO and it has
done exactly that; it gets very little traffic and is nowhere to be seen in the
rankings. This is a site that I have not worked mainly because of lack of time
and it’s not closely related in theme to my other sites. Now if I wanted to promote
this site and build up my rankings… I would do all of the above… write articles,
do press releases, do viral videos, join related forums and get involved, do blog posts,
and so on. Now, from past experiences, I know if I work/promote this site for two or
three months consistently, the rankings would go up and the SEO would improve. Give
it six months to a year and this site would be highly ranked in the search engines
and bringing in a lot of quality traffic.

SEO is not some mysterious process that only a few skilled individuals know how to do,
rather it is a simple process of consistently promoting your site and content by
building quality backlinks from related sites on the web. It is the simple process
of connecting your content with the steady flow of traffic on the web by becoming
involved in forums, blogs, social networks and like-minded communities. SEO is simply
placing your site/content into the whole mix of things so that the search engines
can’t ignore your site. By consistently using SEO you will make your site an authority
on your chosen subject and you won’t look back.

…..


Helping You Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

Did you find the above information helpful? If so, why not
help spread the word – recommend this content by using
the social bookmark sites below. The SEO Gods will Thank You!