Keyword Maintenance – Keeping Your Keywords On The First Page Of Google



BWMagic’s Internet Marketing Newsletter





Google Spot!








Keyword Maintenance – Keeping Your Keywords On The First Page Of Google

After the major Panda Update and all the other recent changes Google
did to their never-ending Algorithm, I was pleasantly surprised to see
simple keyword maintenance still works within Google. Surprised and glad,
because keeping your targeted keyword phrases on the first page of Google
is vital for your online marketing.


Or at least, it has been for me over the years.


Mainly because good quality targeted traffic coming from Google has been
the lifeblood of my online marketing. I have long since learned, it’s not
just getting those top rankings in Google which is important, but keeping
them there is the real key to your online success.

You simply must maintain your top Google rankings over the long haul
– month after month, year after year – if you want to succeed online.
My strategies or tips for keeping my hard-won rankings is quite simple
and I often refer to it as keyword maintenance. It simply means building
backlinks through the following methods:


Article Marketing


Most of my one-way link building is still done through article marketing
and while articles have taken a major hit with the Panda Update, they still
work. I use Google Alerts to help track whenever a page or site is indexed
in Google relating to my keyword phrases… lately I have noticed that
articles are listed much less frequently – my articles on GoArticles and
EzineArticles still being listed.

Releasing a few well written keyworded related articles every few weeks will
keep your site or content on the first page of Google. I place my keyword
phrase and variations of it, in the resource box of the article. I only use
a limited range of selected article directories, which include Ezinearticles,
GoArticles, iSnare, ArticleAlley, Buzzle, American Chronicle and SubmitYourArticle.


YouTube Marketing


I also use videos to build links and traffic to my targeted keywords. These
are simple videos related to my niche markets and keywords. And while the
links on YouTube are usually “no follow”, I still believe these have value
within Google’s ranking system.

Besides, a good popular video will get you listed on the first page of Google
for your chosen keyword phrase. I have had videos stay on that first page for
months at a time and I have tracked other marketers who have done even better
with their videos, especially within the YouTube framework, which is owned by
Google. Releasing a few videos a month, will keep your site or page center stage
and in the whole mix of what’s happening on the web.


Blog Marketing


Regularly posting related content with links back to your site is another
very simple way to maintain your top rankings in Google. I have several blogs
through WordPress, Blogger, LiveJournal… where I can place unique content
with links in the first two paragraphs back to my sites. I also do some guest
blog posts or articles for other blogs and sites.

Again, the idea here is not to go overboard and start building backlinks like crazy,
but to have a steady number of links added each month. Making the occasional blog
comment in well targeted popular blogs is also very helpful for maintaining your
links in Google. You really do need to keep your site/page/keywords relevant and
involved in the whole discussion which is taking place on the web.


Social Media Marketing


I now use Twitter to tweet all my articles, blog posts and new content on my sites.
This is extremely easy to do and many sites/programs such as Ezinearticle and PRweb
will automatically tweet your content or you might just have to click a button to
get your content into Twitter.

I have also found it helpful to bookmark my content in Digg, Reddit, FaceBook,
Delicious… Plus, I also include the Addthis.com bookmark button beside all my
content and let my visitors bookmark it for me. Also a very simple way to get
valuable one-way links.


Press Releases


For the last few years, doing regular press releases related to my keywords
has been another important strategy for keeping those top rankings. I mostly
use PRweb but there are many free sites for releasing your releases which you
can use instead if you don’t want to spend any money. Keep in mind, your press
releases are picked up by Google News and listed there for several weeks.
This will also keep your site/content relevant and current.

In summary, using all of these simple link building strategies or tactics –
Article Marketing, YouTube Marketing, Blog Marketing, Social Media Marketing
and Press Releases – have helped me maintain my first page listings in Google
for my chosen keyword phrases. If I see one of my keyword phrases dropping in
the Google rankings, I simply increase my promotion by writing more
articles/posts/comments/press releases and/or doing a video.

Just remember, getting to the top of Google is only the first battle, but staying
there for year after year will be the hard part unless you religiously continue
to build backlinks to your content and maintain your rankings. Bit corny, but
think of your Google rankings as individual plants, which have to be continuously
watered by backlinks so that they will stay healthy and keep baring fruit for
years to come.

….




Helping You Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

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Google Marketing And How Not To Get Burnt



BWMagic’s Internet Marketing Newsletter


Google Marketing And How Not To Get Burnt




Google Spot!








I have always defined what I do on the web as “Google Marketing”
because the majority of my traffic and sales come directly or
indirectly from Google.

Needless to say, like millions of webmasters/marketers, I have
been scrambling to cope with Google’s latest Algorithm changes
which started with the Panda Update and have been continuing
all spring. Unlike past years, these updates have legs and
are far-reaching, even for well-established authority sites
which are not getting their traffic numbers or rankings back up.

Usually with other major Google Updates, all you had to do
was wait a few weeks or months and your rankings would bounce
back and things would continue as usual.


Not with these latest changes.


My own sites were not hit that hard, I did lose some traffic
and rankings… but my major pages held firm. However, as I
explained in an earlier mailout, my article marketing funnels
which start in the major article online directories such as
Ezinearticles, were hit extremely hard. Lower rankings for these
articles in Google means my traffic and sales are lowered as
an indirect result.


Back to the drawing board.


So I had to change my marketing tactics somewhat over the last
few months. I have gone back to creating much more “fatter” or
“meatier” content on my own sites. Instead of having smaller and
shorter web pages/content… I am going with larger pages which
have more links and many more resources for the end-user on them.

I have also injected “more” of my own “opinions” and “views” to
make my content stand out from the crowd. I also have more links
out to other authority related sites/pages directly dealing with
the topic on the page.

I am writing fewer articles for other sites unless they are unique
and only featured on that site. I regularly monitor my major
keywords with Google Alerts… and article links seem to have
disappeared from Google’s Index or taken a lower priority with them.
Most of my Alerts now are to content pages on well-themed sites…
Google seems now to be indexing content more at the main source,
rather than in article directories.

Anyway, if you want to find out more about how NOT to get BURNT
by Google and their rankings… I given a detailed account of
marketing tactics and opinions here:



Google Marketing – What You Need To Know Before You Get Burnt




Helping You Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

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help spread the word – recommend this content by using
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The Two Real Keys To Online Success



BWMagic’s Internet Marketing Newsletter


The Two Real Keys To Online Success



If you have a site dealing with the whole subject of Internet Marketing
(I have two) you will surely get questions asking how all this “web stuff”
is done? Just how does one make the web give them a part-time or a full-time
income? What do you have to do…

While there are countless ways to make a living from the web and no we
are not talking about those hype-filled “overnight success stories” or
those “push button miracles” which will make the cash grow faster than
Donald Trump can say you’re fired.

But if you want to build a solid online business that will last for
decades to come, it definitely can be done. However, it will take some
work and time to build that business. Most people don’t like to hear that
and most end their online pursuits right there. Probably for the best,
because if you don’t have the time to spend at all this web stuff
– chances are great that you won’t succeed.

Now, starting a site or blog is quite easy, but creating quality content
over months and even years, is the hard part. Building quality backlinks
to your content takes a lot of time. So too, does the close monitoring
of your site’s traffic and stats to find the keywords which lead to a sale
or lead. Plus, constantly updating your site or content will also take
up more of your time and energy.

And we won’t even mention all the SEO techniques and tactics you have
to master, nor all the web marketing knowledge you have to acquire in
order to make it all work for you and your site.


Trial and Error


If you’re like me and thousands of other successful webmasters, you might
be lucky to stumble upon a few tactics which work or some content which
quickly appears at the top of the rankings in Google. At first this will
be more of a “trial and error” technique than any marketing genius on your
part. Or maybe you will persist for so long and offer up so much good
quality material – the search engines simply can’t ignore you or your site.

When it’s all said and done, I believe many beginning webmasters and marketers
simply stumble onto tactics or content which just clicks. Suddenly, you have
web pages which are producing income… so what if it’s only a few dollars
a day. That’s how I started but those first few dollars are extremely
significant because you then know it can be done.

You also realize once you have earned your first dollar… all you have to
do is to repeat the process to make another dollar.

This will probably be your “ah ha” moment. It will open your eyes of things
to come.

But you won’t stop there before long you will discover that the real benefits
of computers and the web is the fact that many tasks can be completely automated
and placed on autopilot. First, you will realize that once you build your website,
it will be up and running 24/7/365 regardless of what you’re doing. And once you
have that traffic flowing, it will be bringing in sales and leads around the clock.

Automation really is the key to making your online pursuits not only easier
but also much more effective. You can automate your list building systems,
you can automate your article delivery, you can even automate your content
creation in the form of visitor feedback and reviews, you can also automate
all your monthly payments and collections.

Automating everything also gives you more time to plan your marketing strategies
and tactics. It will also give you the time to create more niche sites and content.
Plus, it will free up your personal time so that you can do all the things you
want to do.

Once you have your online marketing and sites running on autopilot, you can
advance to the next important step which will increase your success even further.
That next step is “scale” or “scaling up” your marketing to increase those sales
and leads. Actually, this will come naturally, once you have a site or page that
is earning you income… you will instinctively want to create more pages and
more sites.

How far you “scale up” your online pursuits will depend upon your own preferences
and how busy or involved you want to become in your business. Some marketers start
creating niche sites like mad and even out-source the production of these sites
and content; paying other people to create those pages and sites for you. Instead
of a 10 page site, you have a 1,000 or even a 10,000 page site – creating income
for you, or instead of 1 site, you have 10 or 100 sites.


Scale And Automation Are The Real Keys To Online Success

Of course, some marketers go even further and hire workers or staff to run their
sites and create content. This is taking your business to the next level and can
bring its owns set of complications and risks.

Myself, I take a more safer route and keep my operations much simpler. I do
out-source my video production and article distribution… but mostly I create
all my content myself mainly because I want to keep a closer watch on the quality.
Plus, I like a less busy lifestyle and even with automation, running more than 10
or so sites are more than enough for me. In other words, I could scale up my marketing
but it would probably mean hiring workers and staff – which really is not what I am
looking for in my online business or in my life.

No doubt, you may be completely different and want a more involved role or a more
complex online business. Then using scale and automation will give you the tools
and means to go as far as you want.




Helping You Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

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help spread the word – recommend this content by using
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