Category Archives: Internet Marketing

Handy tips, tactics and methods of Internet or Web Marketing for greater online visibility for your business or website.

Back To Work – How To Boost Your Traffic & Sales


BWMagic’s Internet Marketing News!

The beginning of September has always been the most
dreaded time of the year for me. Summer has just ended and
the long cold days of winter lie in waiting.

The first days of September also means “Back To Work” time
for me. In years past, it meant getting ready for a new
school year and all the work that entailed. Now it means
getting back to my Internet stuff. Just guess which one
I would rather be doing?

It also means a time for new directions and changes.
Reassessing what works and where to best spend your time
and efforts. This year I will be concentrating on increasing
my traffic to my different sites and finding new ways to boost
those numbers.

Two new directions for me are videos and social media/networking.
Unfortunately, these two areas are way out of my comfort zone,
however, one thing I have learned from working full-time on the
web, you must follow the crowd, no matter where they lead you.

You must plug your sites into the whole mix of what is happening
on the web. In other words, you must follow the traffic. Right now
there is a definite swing to videos and social networking sites.
You must embrace these two areas if you want to get maximum
traffic.

Videos


I have had enough success with videos that I went out and bought
a new camcorder (Canon Vixia HF200 – great little machine) with
the hope of making some “over the shoulder videos” of the different
marketing techniques and tactics I use in the daily running of my
9 or 10 websites.

Videos are a simple way to bring in traffic and sales. And it’s
not that difficult – I am still kinda shocked to realize some young
teenager not even in high school can pull in 4 or 5 grand a month
by partnering with Google Adsense on YouTube.

For many people, that’s a full-time income. Heck, when I was in my
Starving Artist Stage – 5 grand would have made a nice yearly income!

Videos present an excellent way of producing sales and traffic.

They are also great for building your contact list. Many popular
YouTubers have lists of over 1 million subscribers. Just imagine
the marketing power of releasing a video about your favorite product
or program to hundreds of thousands of loyal subscribers.

Then there are the pure marketing benefits of using videos. It is
a perfect way to get your point across. I can’t remember any recent
major product launch that DIDN’T has at least one video on the
sales page. Videos have become a marketing stable for selling your
products – online or off.

So try producing your own videos or have someone else produce them
for you. If you’re like me, the real problem is getting the time
to make your own videos – I am hoping I will get the time to explore
for myself the whole process of making my own videos but if that
doesn’t work out I can still use the video services offered by such
places as Phantonwriters.com… they produce very professional videos
which work.

Video marketing is the wave of the future on the net so you simply
can’t ignore this excellent way of bringing in more traffic and sales.


Social Networking Sites

If you have been marketing on the web for some time – it’s really
hard to believe how new social media/network sites have changed
how business is done. The growing importance of Twitter is just
one example of how quickly these sites have invaded our daily
routines.

It has also become an excellent way to build your list of contacts
and an excellent way to announce any new product or program you want
your contacts to know about. Online marketers are taking advantage
of Twitter to build their traffic and to boost their sales.

I have started using Twitter myself but as mentioned before I am
not one for these social networking sites… I would rather concentrate
my marketing efforts on ranking high for my chosen lucrative keywords
but I can’t ignore Twitter because it has become a popular program
everyone and their grandmother is using. You have to take advantage
and plug your site and marketing into this whole traffic hub.

Mainly because your content must be seen as relevant by the search
engines and one simple way to do this is to tie it all in with these
new network sites… I make it a point to have my content linked
(in one way or another) to many of the top 50 sites on the Internet.
That’s why I like using sites/programs like Blogspot/Blogger,
YouTube, Twitter, MySpace, Facebook, WordPress, Wiki, Craiglist…
etc.

Try linking/connecting your site/content to all these top-ranked
sites in the world and you will see a marked improvement in both
your traffic and sales. You must place your content into the whole
mix of what’s happening on the web.

Getting your content into these places/sites is not difficult. In fact
it is extremely simple – you can even place your content there yourself
or have your visitors place it there for you.

Can’t count how many times I have told you about the free AddThis.com
button which lets your visitors bookmark your content in all of the
above sites FOR YOU. This button and others like it, actually works
if you have quality, interesting content to share… you will also
see a rise in your rankings because the search engines are paying
special attention of what content gets repeatedly bookmarked by ordinary
web users.

Using this social bookmark button or others like it is a simple way
to boost your traffic and sales.

Are you using it?


……………………………..
Other Ways Of Boosting Traffic And Sales
……………………………..

When I need to get more traffic and sales… here are some of the
things I do:


1. Write Quality Articles & Distribute Them All Over The Web

Doesn’t quite work as well as it once did but for popular articles
that get picked up and placed on countless related sites, article
marketing is still one of my most effective ways of getting traffic
and sales. I mainly use Ezinearticles, Phantomwriters, iSnare,
Submityourarticle… for getting my articles out there.


2. Put Out Press Releases

I am seeing great short term and long term results by using Press Releases.
They have become one of my major marketing tools of the moment,
I am mainly using PRWeb but it is rather expensive. So if you’re on a
tight budget, you can try the many free press release sites such as
www.1888pressrelease.com


3. Increase My PPC Advertising Budget in Google Adwords, Yahoo and
Microsoft.

When I want targeted traffic fast – I simply buy it! But be careful
because you have to know exactly what you’re doing with PPC or you can
lose a lot of money fast. So do your homework first.


4. Release a New Video On YouTube

YouTube is a great place for getting more traffic coming to your
site or sites. I like doing “how-to” videos and offering free guides
to build up my contact list of interested customers. The sale is in
the follow-up.


5. Post More Entries In My Different Blogs Around The Web

I have blogs with Blogger, WordPress, LiveJournal, Bloglines… this
always brings in immediate traffic to my sites and it is extremely
easy to do. Just make sure the content is of high quality and it will
get picked up or linked to on other related blogs.


6. Create More Keyword Targeted Content For My Many Different Sites

This is a more “long-term” solution for me, but this is the most effective
way to get good quality traffic, especially from Google. Until Bing/Yahoo
enters the picture, Google simply supplies the most search traffic on the
web so gear your sites towards Google for the immediate future.


7. Release a new viral eBook, Report or Guide

Many times I even create a new website to go along with these new guides.
The most vital part of selling on the web is that you must never play the
pushy-salesman role; but rather be a helpful guide who buyers turn to for
help and information. Learn the art of the “Pre-Sell” and you will
succeed online. Let the real selling be done by your affiliate partners.


8. Send Out Newsletters to all my Different Contact Lists

I run many newsletters and follow-up programs; it is still one
of the best ways to get repeat traffic to my sites. Sometimes
I wonder the wisdom of passing along the marketing tactics and
techniques I use to create profitable sites since I am really giving
my competition some valuable information that can be used against
me. But I have over-ruled myself and only keep the very vital
specific stuff relating directly to my sites secret.


9. Do Joint Projects With My Online Contacts and Fellow Marketers

The more you help others, the more you will succeed. This is also
the main reason I keep writing this newsletter, I have been tempted
many times to shut it down because of what I discussed
above – information can be used against you, especially in very
competitive niches. However, I get more good results than bad by
helping other people succeed online!


10. Use Your Site’s Raw Traffic Logs and Stats

When I get some spare time – I spend it digging through my raw
traffic log stats. I hunt down lucrative long-tail keyword phrases
that are already bringing in some traffic and sales. I then boost my
rankings for these keyword phrases by placing them in article titles,
blog posts, etc. and linking that content to my ranking page. By closely
monitoring what keywords are bringing in the traffic and sales…
I can adjust my marketing to rank higher for those keywords, mainly
in Google.

My content is ranked for thousands of keywords but the real trick is finding
the profitable ones and building traffic for those specific keywords and
boosting your sales. Close examination and tracking of my site’s traffic
logs will offer up the real jewels in the crown. The same probably applies
to your site or sites. Go find those long-tail keywords and exploit them.

I hope these tips help you in some way. Trying just some of them should
bring in more traffic and sales… they work for me and they should
also work for you.

Kind Regards,
Titus

https://www.bizwaremagic.com

Or try the Back To Work Special from Ken Evoy’s Site Build It:
SBI SiteBuildIt Review

3 Money-Making Strategies in a Minute (free report from Brad Callen)

BWMagic’s Internet Marketing News!


…….
Contents:


o 3 Money-Making Strategies in a Minute (free report from Brad Callen)
…….

If you’re a regular reader of this simple online marketing newsletter
you will know that I often recommend Brad Callen and his marketing
tools and software. That’s mainly because his Keyword Elite & SEO Elite
has been largely responsible for me earning any income from the web.

Actually, that’s not entirely correct, because long before I purchased those
software programs – I took a free 7-day course which was offered through one
of Brad’s sites. Brad’s course simply put me and my sites on the right track
to online profitability. It’s something you never forget.

Now, Brad is again sharing his immense knowledge about online marketing to
anyone who wants it. This free report is called “The Keyword Minute Report”
and you get it here: Google to find it.

Now Brad is offering an excellent free report where he takes 3 strategies
that many beginners and even many old pros often find confusing:


– Integration Marketing
– AdWords
– Article Marketing

He takes these somewhat complex marketing tactics and boils them down into
simple explanations anyone can use in their own marketing. It’s 36 pages
of pure information – which is amazing for a free report – these THREE Powerful
techniques are so thoroughly explained to you that you can start using them
as you read the report.

Perhaps, best of all, you get a Step-by-Step guide to how these techniques
work and how you can use them in your own marketing.

I have just finished reading this report and it’s packed with very solid
marketing information, I am already using a lot of these tactics but there
are even a few new ones that I will be trying very soon.

I highly recommend you view this report, I know I am a little bias but
for very good reason. This is definitely worth your while so get it now
while the report is still free:

Google to find it.

Kind Regards,
Titus

http://www.bizwaremagic.com

Keywords Are It

After years of running websites and earning a full-time
online income, I am constantly reminded that it all comes
down to keywords. Actually, it all comes down to obtaining
top rankings for your profitable keywords in the search
engines, mainly Google.

And that statement has to be refined even further, it’s
all about obtaining top keyword rankings and keeping them at
the top. You must consistently keep your keywords in the top
spots on that all-important first page of SERPs since your
keyword rankings will make or break your online marketing.

If you’re targeting extremely competitive and profitable
keywords you will have your work cut out for you. Unless
you have tons of money to buy your way (links) into the
top spots – expect to spend months if not years getting
to those top listings. Google has frowned upon link buying
and has taken steps to fight it, but this practice is
still widespread throughout the web.

Most beginning and honest webmasters want to take the
proper route and earn those top rankings by providing
good quality content that web users will actually find
helpful and use. They build those links the natural
way – by offering viral link bait in the form of videos,
ebooks, articles, reports… all branded with backlinks
to their site.

Gradually over time, these links will build up and your
keyword rankings will go up in the search engines.
People will find your content and bookmark it in all
the social bookmark sites like Digg, Facebook, MySpace…
and your rankings will climb even faster.

However, since keyword marketing has become extremely
competitive, you do need a little help with achieving
those top rankings. Over the years I have tested and
used many keyword tools – one of the first being
The Internet Success Spider by Neil Shearing which
is now free.

Later, I tried and am still using Keyword Elite by
Brad Callens, it remains one of the best keyword
research tools on the market. I can directly link
many of my keyword successes to my early use of this
tool.

http://www.bizwaremagic.com/keyword_elite_review.htm

Another, perhaps more powerful keyword tool is the
Brainstorm It which is offered through the Site Build
It marketing/hosting system run by Ken Evoy. Powerful
keyword analyzer and finder, which is now in its
third version.

http://www.bizwaremagic.com/brainstorm_it.htm

Then again there is the Google own keyword system run
through its Adwords program. Like everything Google
does, this keyword tool can be very helpful especially
for the novice online marketer.

Google Keyword Tool External

For very quick keyword references, I like using
Aaron Wall’s keyword tool on his Seobook site.
It’s quick and gives very simple stats for your
chosen keyword.

http://tools.seobook.com/keyword-tools/seobook

Another helpful tool is Microsoft’s online commercial
intention which tells the probability your chosen
keyword has a commercial value to it:

http://adlab.msn.com/Online-Commercial-Intention/Default.aspx

Still yet another SEO (sort of related to keywords)
is the SeoQuake toolbar which you can run on Firefox,
it will slow down your browser but it will cough
up valuable information about your own site and
more importantly, it will give you valuable information
on your competitor’s sites. One feature that I find
very helpful is the SEM Rank and SEM Price, which
tells you how much the Search Engine Marketing value
of your keyword traffic is worth.

Why am I using all these keyword tools?

Simply because obtaining and keeping top rankings
for my chosen keywords is my livelihood. Unless I can
keep that targeted traffic coming from these keywords
via the search engines; it’s game over. Therefore, I use
all the tools and information I can gather in order to
keep those keywords at the top.

Google is always changing, you really have to stay on your
toes if you want to keep your keywords at the top.
It all boils down to producing quality content web
surfers need and want. The SEO pretty much takes care
of itself as long as you keep promoting your keywords
with good viral branded content like videos, articles,
ebooks, PDF reports… and as I learned last week sometimes
one or more of your keywords can take a steep dive,
even if you have had it at the top for years.

Last week I told you about one of my most important
keywords which was bouncing in and out of the first page
results – it has now gone back to the number 5 position
in Google. Thanks to a subscriber who gave me valuable
feedback on the importance of the different social
bookmarking sites for link building.

You must mix up your online link building to include
links from such places as Facebook, Digg, Google Bookmarks,
MySpace… I have always used the free “Addthis” button
to all my important content and this has resulted in
100’s of free links that your visitors will build for you!

I also believe you have to be careful when using viral
articles to vary your anchor text (clickable part of a
link) so that you don’t have the same keyword phrase repeated
100’s of times across the web. Just use different versions
of your keyword phrase and if you can, get those keyword
links in the body of the article, as near to the top of
the page as you can. This will make your link building look
much more natural in the eyes of the search engines, especially
Google.

Overall, you must have hundreds, if not thousands of keywords
that you’re targeting with your online marketing. You
must constantly keep building links for those keywords from
related sites on the web. Sometimes it is helpful to truly
view your keywords as organic, something that keeps growing
naturally on its own. But you must first build a solid
foundation with good quality content and then keep nurturing
those keywords with good quality link bait so that others
will bookmark, recommend and link to your keyword content.

Over the years, if there is anything I have learned about
keywords which always holds true, it is this: you must
be persistent. You must keep at it- building links, building
content… it will usually take months, if not years, to
get those top rankings for very competitive keywords and
it will take some further work to consistently keep those
keywords in the top positions. But keywords are worth it
since they can easily make or break your online marketing.

Kind Regards,
Titus

https://www.bizwaremagic.com