Category Archives: Google Visibility

Google Visibility – Tips, tactics and on-site optimization for achieving greater visibility in Google.

Google Mayday Update – Is Affiliate Long-Tail Traffic The Target?

BWMagic’s Internet Marketing News

Google Mayday Update – Is Affiliate Long-Tail Traffic The Target?

After you have been marketing online or running a website for so long,
Google sort of becomes everyone’s whipping boy. Anything goes wrong
– just blame Google. Last week I told you about Google changing the
title of one of my sites – well they are now displaying the original
title again.

But this was more of my own fault because I had inadvertently
added links which changed the layout of my site, but no harm done
since it’s now back to the right title I want displayed in Google.

So you should read the following information in the same light, while
it is so easy to blame Google – you still have to find ways to
work with Google if you want to succeed on here.

That said…

Since last summer when Google first gave webmasters an example Sandbox
of Google Caffeine, small online marketers like myself knew things were
about to change and change in a big way. Google from the beginning of
this year has slowly been implementing the Caffeine Update or changes
into its index.

Hardest hit seems to be the long-tail affiliate keywords… or rather
sites with high rankings in Google for long-tail keywords have seen a drop
– sometimes just a few places down or even off the first page altogether.
Remember, there is not much traffic coming to these long-tail keywords
phrases in the first place, so any movement down can spell disaster for
your bottom line.

From the beginning of April and into May – I have seen a drop of 5% to 10%
in my traffic… while this is quite normal and nothing to worry about,
traffic to my main site regularly swings up or down 4,000 or 5,000 in a month.
However, the traffic that has dropped this time is made up mostly of the
lucrative long-tail keywords, which is totally troublesome to say the least.

But I am not alone in this… many online marketers and webmasters are
seeing the same thing. Here is a popular thread at Webmasterworld.


www.webmasterworld.com/google/4125460-11-30.htm


To compound the problem of the Mayday Update, Google has gone and changed
its whole SERPS interface by adding the left side column and countless new
functions or features on that first landing page.

This is probably in response to the perceived threat from the upcoming union
of Bing and Yahoo. Real or imagined, Google is pulling out all the stops to
meet this competition head-on. Unfortunately, all these changes are playing
havoc on how surfers are now behaving when they search for something in Google.

There are so many options, surfers no longer have to rely only on organic
search results – they can use images, videos, news and even use the shopping
function, which totally wipes the online marketer with an information website
out of the picture.

From a marketing perspective, all these new features and updates changes
how to get your links onto Google’s first page for popular keywords. Did you
know that by making a video and placing it on YouTube… you can instantly
get on that first page for some popular keywords.

That’s why I have in the last year started including videos in all my
marketing, it is an easy way to get on that first page in Google. It could
take months to get there by the old SEO routes but a good video can get you
there in minutes.

Another quick way is News Items and Press Releases, while these are only
temporary, you can get on that first page in Google for your chosen keywords.
Plus, Google’s new SERPS interface is more interactive so searchers will no
doubt stay on that first page longer, increasing the chances your links will
be clicked.

Using and creating images with your keywords in them is another way to get
traffic in the new improved Google. It is something you should be doing.

But back to the long-tail keywords and the Mayday Update, some marketers
are saying it is this new Google interface which is causing the drop in
this long-tail traffic, especially when surfers now have the choice to
have Google’s results displayed with all shopping links or with less
shopping links.

In some cases, with many of my keywords, in the non-shopping links
– my links are displayed the highest or much higher than in the
“everything” display. It will take some further fine-tuning in order
to optimize your content for all of Google’s new functions.

If you want to read more about the MayDay Update and the new Google Interface,
I have written another one of my longer articles… which you can find here:


Google Mayday Update: A Surgical Cut To Affiliate Long Tail Traffic?



Helping You Succeed Online Since 2002!

Kind Regards,
Titus

https://www.bizwaremagic.com

Did you find the above information helpful? If so, why not
help spread the word – recommend this content by using
the social bookmark sites below. The SEO Gods will Thank You!

Google Gives More Search Data To Webmasters

BWMagic’s Internet Marketing News


Google Gives More Search Data To Webmasters

You have probably heard about this already but it is very important,
especially if you’re like me and into search engine marketing.
Google thru its Webmaster Tools program is now sharing very detailed
search data for each individual search query made to your site.

What it means is this:

Say you have a site on “golfing” or “golf”.

You can now go to your Webmaster Tools account and click on a keyword
query such as “best golf clubs” which web surfers would use to find your
site.

Google will give you a break-down of its own search data:

– number of impressions

– your clickthrough rate (how many surfers click thru to your site)

– list of your site’s pages that were linked to in the results


Assuming all these numbers and data are accurate (there is a big discussion
going on right now, whether or not Google’s data is totally accurate), it will
give webmasters and marketers some useful information. It can help you improve
your conversion rate to get more visitors – which is the object of the game.

But a word of caution, don’t take anything coming from Google or any other
site on the web as gospel. I always like to compare any data with my own
web stats and weblogs… always make it a practice to cross-reference your
important stats with other sources.

Besides using your own site stats and Webmasters Tools, use Google Analytics,
use Alexa data, use your Adwords and your Adsense data… plus all your performance
reports from all your different affiliate networks you’re using like Commission
Junction.

By checking all these different sources, you will get a more comprehensive
view of how well your site is doing in regards to traffic and your visitors.

Regardless of how accurate it is, this new search data coming from Google is
well worth checking out and analyzing. Mainly because just increasing your
conversion numbers by a few notches can mean many more visitors to your site.

If you want to find out more about this topic and what it can mean for your
site, I suggest you check out this great page on WebProNews here:


If you’re not using Google’s Webmaster Tools, I more strongly suggest
you get it here:

Google Webmaster Tools


Helping You Succeed Online Since 2002!

Kind Regards,
Titus

https://www.bizwaremagic.com

Did you find the above information helpful? If so, why not
help spread the word – recommend this content by using
the social bookmark sites below. The SEO Gods will Thank You!

Google Keyword Search Tool

BWMagic’s Internet Marketing News

Google Keyword Research Tool

If you have a website you will already know how important
Keywords are for getting traffic to your site. Keywords are
those all-important words web surfers use to find your site.

Now Google provides a lot of help with keywords with some
great tools and information, which are mainly geared to helping
their Adwords customers but anyone can use these tools. You
simply type in your site and a keyword – then Google will
gives you a list of keywords related to your site compared
to what people are searching for on the web using Google’s
search engine.

They will give you the number of searches made each month
and what Adwords users have to pay if they want to buy traffic
from Google. It also gives you the amount of competition
for each keyword.

This tool can be helpful in finding new keywords for your
site even if you’re not doing Adwords. It can also help you
find keywords you never thought of using.

You should give it a try:


www.google.com/sktool

Marketing Tip:

While you’re researching your site’s keywords, keep in mind,
long-tail keyword phrases are those longer phrases which have
fewer searches each month but they are much easier to get on
the first page of Google since there is little competition.

My favorite marketing technique is to study my traffic logs and
pick out these phrases which are showing up in Google – if any
phrases bring in sales or sign-ups, I then place these keyword
phrases into article titles and in the anchor text of the resource
box links where I link to the interior page on my site which has
this same phrase in it, so that I can boost my rankings up to the
number #1 spot in Google for those phrases. Simple but effective
long-tail keyword marketing.

Advanced Tip: If you want those all-important traffic pulling
“Double Listings” for a keyword phrase in Google. Link to both
your homepage and your interior page using the same phrase in
your article resource boxes.


Helping You Succeed Online Since 2002!

Kind Regards,
Titus