Category Archives: Google Visibility

Google Visibility – Tips, tactics and on-site optimization for achieving greater visibility in Google.

Will “GoogleMe” Finally Make Google a Two-Trick Pony?



BWMagic’s Internet Marketing News


Will “GoogleMe” Finally Make Google a Two-Trick Pony?


If you have been reading this small marketing newsletter or emails,
you know I am probably too obsessed with Google and everything
connected with it. However, since 80% of my online income
comes directly or indirectly from Google there is a reason for
this insanity.

Or in other words, without my high rankings in Google my income
would be cut down to 20% – Ouch!

For this reason, I keep a close eye on Google and all the rumors
swirling around it. Lately, the buzz concerns “GoogleMe” or “Google Me”
which is supposed to be a “Facebook Killer”, a social network
program/site being developed by Google.

(I am not making this up folks – this rumor comes from CNN –
best source on the planet for rumors and gossip. Find it here:
http://tech.fortune.cnn.com/2010/06/28/a-new-social-network-google-me

Since Google started people/critics have been complaining that
Google is a “one-trick pony”, its one and only really successful
venture has been its lucrative search engine and its obvious
dominance of that market – at least in the North American
marketplace.

Despite offering up or buying up some very popular programs
such as Gmail, Youtube, Google Voice, Google Buzz, Android
and even venturing into the Nexus One Phone —- Google is still
mainly known for online search.

Now, besides Apple and Microsoft, Google’s main competition is
Facebook, which has the growth and numbers Google can only
dream about. People have embraced Facebook and use it daily to
connect with colleagues, friends and family.

However, Facebook is morphing into more than just a social network
of like-minded individuals – it is becoming a search engine. The
Facebook “Like Button and Box” is becoming a more democratic way of
voting for your most popular websites and products. Facebook’s
Open Graph Search can be seen as a real challenge to Google.

The search functions on Facebook even have an “auto-suggest” feature
which makes it even more effective. All this must have Google concerned
since it really has no competition to worry about – the upcoming
Bing/Yahoo might be a minor irritant but Google has already strongly
beaten those two in the search marketplace.

This brings us back to the question at hand – does Google have a
Facebook type program in the works? Can it possibly give Facebook
some competition?

Most of Google’s new programs have not caught fire with the general
public – at least not in the way that Facebook has. Google Buzz,
Google Voice, iGoogle, Google Wave… all have been debuted with
much fanfare and buzz, only to stall or peter out; at least when
you compare them to something like Facebook.

GoogleMe, if it does surface, could suffer the same faith or it could
break the mold and give Google another popular program to further
develop and strengthen its search dominance. And it can be monetized in
the save way that Google has monetized (some say ruined) YouTube.

However, others disagree, many believe Google monetization of YouTube
has made that program stronger and has given a revenue source for
millions of young Spielberg wannabes. More power to them and Google.

Now from a marketing angle, GoogleMe like Facebook, could be a great
place to promote your website and/or products. Recommendations from
family and friends play a vital role in what we finally buy. Recommendations
from people we know and trust is a major buying factor and marketers have
taken advantage of this fact for a long time.

But can a GoogleMe really give Facebook some real competition?
The answer is a definite YES.

People will use the site that gives them the best features and
programs, but Facebook’s numbers could be a problem for Google,
most people use Facebook because that’s where everyone else is.

If GoogleMe becomes “the” place to be on the web, then it will
finally give Google its second “out of the ballpark” program. One
that can generate lucrative revenue streams beside search, although
search will probably be a major part of any program Google creates.

…..



Very Comprehensive Set Of SEO Tools

Keywords and keyword density plays an important on-page
role in how well your pages rank in the search
engines, especially for highly competitive keywords.

Getting the right density can move you up a few
spaces – so it is helpful to compare the 10 sites
in your niche for keyword density.

Use this site and their very comprehensive SEO tools
to help you on this:


http://www.gorank.com/seotools




Helping You Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

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help spread the word – recommend this content by using
the social bookmark sites below. The SEO Gods will Thank You!

What Google Says About Link Building



BWMagic’s Internet Marketing News


What Google Says About Link Building


Recently, in a GoogleWebmasterCentral blog post, Google told
webmasters exactly how you should go about building quality
links to your site. Now it’s up to your own judgment if you
want to believe Google or not… some webmasters and marketers
take everything coming from Google with a large grain of salt
– are they really giving you the true facts?

For the most part, I believe what Google is saying is true.

So here are some Key Points for building the best organic
links according to Google:


1. If you have a new or unknown site… get involved in communities
surrounding your topic and offer up quality content so that your
“expertise shines” on your chosen topic.

2. One way to make quality content is to offer solutions to common
problems in the form of tutorials, videos explaining a technique
or solution, online guides and practical tools. Let your users
spread the word about your useful content.

3. While writing amusing content can get you greater visibility
and some links, Google advises you not only to concentrate on this
“short-lived link-bait tactics” but rather have a more long-term
strategy to your marketing efforts.

4. Avoid spammy short-lived links if you want to keep your site’s
reputation. Don’t buy “PageRank-passing links” and don’t exchange
links as this will have no positive impact over time in Google’s index.

5. Most online directories are worthless and of lower quality. If you
submit your site to one – make sure that directory is related to your
site, moderated and well structured. Mass submissions are useless to
your goal.

6. Take a close look of other successful sites in your field, then
identify and copy the elements which make these sites successful.
Don’t copy exactly, but rather adapt these elements from your own unique
viewpoint and perspective.

7. Lastly, make your content easy to be bookmarked in all the social
media sites like Facebook, YouTube, Google Buzz and Twitter. Let your
users spread the word about your content.


Now, in an ideal world all of the above could possibly work, but
in the very competitive world of SEO where lucrative keywords can
mean millions of dollars to an individual or company – not everyone
plays by the rules. Link-buying and link-selling is still rampant
on the web, despite Google’s attempts to stop it. Companies with
deep pockets can still buy their way into Google’s top spot for
lucrative keywords. The full extent will probably never be known
nor stopped.

Unless they want to do the same, the ordinary small-time webmaster
will have to follow Google’s advice above and pray they land on
the first page of Google – hopefully in the top five. By placing
more emphasis on social media and bookmarking sites Google has thrown
these webmasters a very small lifeline, but a lifeline all the same.

Another effective strategy is to build not one but two or three
websites on your subject area. These have to be related in theme
but should contain totally unique content. If you have a broad topic,
then breaking that topic up into two or three related sites can be
easily done and an effective way of marketing online.

Say you have a travel site – your main site could be a general site
offering travel tips and information. Related sites could be special
discount site dealing only with coupons and discounts. You could have
another related site totally devoted to honeymoon vacations.
Connect all these sites together in a linking structure – boosting
up your rankings for each in the search engines.

Regardless, no matter how many sites you have, offering quality
content which solves a web user’s problem is the best way to proceed.
Offer a valuable service, tool or your own unique expertise and you
will satisfy your visitors as well as Google. Natural organic link
building will be a by-product of this quality content.

….

Handy Marketing Tool:

Checking to see how well your website ranks for certain keywords
is very important, but not only in Google. This site below will
also tell you how your site ranks for Bing and Yahoo for your chosen
keywords.


http://www.rankchecker.net

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King of Step-by-Step Marketing Round Table

The “King of Step-by-Step Marketing” Marlon Sanders
is holding a virtual Round Table where he walks you
thru all the steps needed to market a product or service
online in 2010.

In case you don’t know that name, Marlon Sanders is
one of a shortlist of marketers, who started all this
online stuff. He goes way back and he knows how it’s
done.



I have known and promoted Marlon on my different sites
for years. His how-to marketing products are some of the
most popular because he presents them in a no-nonsense
layout. In simple step-by-step dashboards which even the
most novice marketer/webmaster can follow and do.

I own and use several of his products myself, so I know
first-hand the quality of his products. For that reason
I have been a long-time affiliate of his and promote
his products whenever I can.

Anyway, Marlon is opening up his entire marketing process
in a virtual Round Table where he walks you through
all the steps and shows you how to market online in
2010.

You can check it out here:

Marlon Sanders Round Table


or you can watch his video here:





7 New Rules of Selling In 2010 Video




Helping You Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

Did you find the above information helpful? If so, why not
help spread the word – recommend this content by using
the social bookmark sites below. The SEO Gods will Thank You!

How To Rank Higher In Google’s New Search Engines

BWMagic’s Internet Marketing News

How To Rank Higher In Google’s New Search Engines




Google Spot!








A little while back I wrote an article entitled “The Five Pillars of Google Search”
and had I known how important those pillars would become, I would have paid more
attention to them. What I didn’t factor into the equation was Google’s whole
re-structuring of its SERPs interface or landing page. It really is a whole new
Google with not just one search engine but a combination of 6 or 7 search engines
all competing for your attention.

The new left side column with its new functions and displays, opens up new
opportunities for webmasters to get their listings within Google on that all
important first page. There are also many new ways to view the results such as
view everything or you can view with more or less shopping links. Plus you can
also view Google results for books, maps, blogs, updates and discussions – all
new ways to get your site or links into Google. Throw in the Wonder Wheel and
things are indeed looking very different within the new Google SERPs.

As a full-time online search engine marketer, I should have expected something
like this but the recent changes within Google has been totally unprecedented.
We have seen major updates before, some of them very disruptive like the Florida
Update, but with Google Caffeine, the new layout and the recent shakeup of its
Algorithm, Google has fundamentally changed its organic search as we once knew it.

Before I start sounding too cryptic, these recent changes seem to be a “coming together”
of all the different types of searches in Google which have been around for some time.
Now it seems with the new interface architecture… each type of search is given more
importance or rather more of an equal billing or footing within Google. There are now
multiple ways to get your links viewed and hopefully clicked.

First, I always try to start any piece on Google or the search engines with a disclaimer.
Mainly, in the course of running 9 or 10 websites, I keep a daily monitoring of the
keywords which produce revenue, some of these keyword phrases have been monitored by me
for 6 or 7 years, but they are only a small sampling of keywords and sometimes drawing
or making conclusions with such a small sample can be misleading or downright wrong.
So take any of the following information on Google with this point in mind, just one
webmaster observing what’s happening with Google and putting in his two cents worth.

Now, the reason I say “Google’s New Search Engines” is the feeling which has gradually
crept into my daily marketing – it feels like you’re no longer dealing with one organic
search engine but 6 or 7 different search engines. Let me explain, for years Google has
been presenting results for not just static webpages but also for images, videos, news,
blogs and shopping/products – but recent changes have shaken up things significantly.

With the recent changes, Google seems to be placing more importance on these new ways
to search. Videos have taken a big step forward and can now pop up on the first page
and stay there. Producing a video is now one of the fastest ways to get on the first
page of Google, even for very competitive keywords. While many online marketers are
taking advantage of this fact, it is relatively new and you can have a much better
chance of ranking for a video instead of an ordinary web page in Google. It can happen
almost instantly.

Personally, I like using the YouTube platform because it is also owned by Google and
they no doubt can easily tap into all the background stats on a video such as comments,
viewer ratings… and so on. In other words, Google has always favored ways to make
their SERPs more democratic and user-generated/rated videos are the perfect fit.

So too are blog posts and entries, these can be easily monitored and (comment spam aside)
are more democratic since it’s harder to fake Diggs or Re-tweets. All of these social
bookmarking systems and sites provide the search engines, especially Google, with some
very helpful user-generated rankings and ratings. Blogs now also have two subcategories
– Twitter Updates and Forum Discussions, which are now being displayed separately.

Google seems to be placing more importance on popular Posts, Diggs, Tweets… in their
SERPs. Again, I find using a simple Google-owned program like Blogger to be an effective
way of ranking high in Google. For example, my posts in Blogger are indexed in Google
within minutes, this recently seems to have been speeded up and we are moving more
towards instant search results.

Another instant way to get your content onto the first page of Google is to use a
News Release. Google has always listed News Items on the first page but this now seems
to play a more important role, especially when you consider all the new features in the
left side column. Surfers will probably stay on that first page longer and you have a
better chance of getting your news item read.

Within the last couple of years, I have started doing Press Releases, mainly through
PRweb but there are lots of free programs you can use. I also like posting my articles
to American Chronicle since Google News picks up and displays a lot of these items.
Again, like videos, getting your News item listed is almost instant and within seconds
you can have traffic flowing to your site.

Images and image search has always been an important feature of Google Search. One that
online marketers and webmasters have taken advantage of by creating images to match the
main products or keywords of their sites. Now image search itself is much more varied
and has many more options to re-defined your image search, for example, you could target
a certain color or line drawings. Regardless, images can be an easy way to get traffic
from Google.

Within the shopping results is the place to be featured if you have a product to sell.
This is the old product listing (Froogle) which Google has updated or renamed to shopping.
For those into online marketing, this is probably the most important listing as you’re
sure to attract specific buyers who are in the right mind-set to purchase.

While all these search options can be somewhat confusing to grasp even for the online
marketer, all these options do present different ways to get on that first page in Google
search. And while the number one spot in organic search will always be your main goal,
ranking for the top spot in the shopping results, video results, news results, blog results,
update results, discussion results and image results are all worth aiming for in your SEO efforts.
Some of these are temporary or fast-moving, but there are certain tactics you can use which
will increase your presence in the most important search engine on the planet.

Make sure you take a holistic approach to both your content and SEO. Create videos and
images geared towards your site’s topic and keywords. Make sure you have a blog and a
forum on your site to take advantage of these types of listings. Likewise, fully integrate
your site with all the social bookmarking sites like Facebook, MySpace, Twitter… and become
an active part of those sites. Make sure you’re creating news related items for your site
or keywords, to keep your site in the whole mix of things on the web. Make sure you have
a steady flow of fresh content being added to your site regularly and link this content
to the “Q&A” types of sites; there is a growing emphasis being placed on these help-based
sites by the search engines.

Lastly, I am a firm believer in having all your content/sites/programs interconnected
with one another. Something as simple as using a Google Profile to list ALL your online
programs and sites is one way of making them ALL reachable by your visitors and Google.
But go for the overkill, do the same thing for your Facebook page, your MySpace page,
your Linkedin page… and also interconnect all your different content by referencing
your videos in your News Releases, your Twitter profile in your articles, your Facebook
page in your posts… well, you get the picture.

Just make sure the search engines, and especially Google, has no trouble finding you or
your content. Make sure this content is varied and displayed in different mediums such
as videos, images, news, tweets, blog posts and shopping links. Reaching that first page
in Google has become a lot more challenging in many ways, but it also has become a lot
more easier to do. Just go for it.




Helping You Succeed Online Since 2002!

Kind Regards,
Titus

Twitter account for bizwaremagic.

Did you find the above information helpful? If so, why not
help spread the word – recommend this content by using
the social bookmark sites below. The SEO Gods will Thank You!