BWMagic’s Internet Marketing News
Double Barrel Web Marketing Tactics: Writing Content Which
Will Rank High In The Search Engines & Pull In The Sales
Creating top ranked web pages which convert…
If you go the SEO route you will have to write web content which
will rank high in all the search engines. Plus, if you’re into web
marketing, that very same content will have to convert into sales or
leads in order for you to make a profit. It’s what I like to call
my “Double Barrel Web Tactics” and I have been using these simple
tactics to earn a full-time income from the net for over 5 or 6 years.
Not that that’s any kind of feat to brag about since countless individuals
are doing the same thing and probably doing a much better job at it. But
I have picked up a few tricks over the years which had helped me along
the way, one of the most important is writing top ranking web pages which
convert into sales.
Create SEO Empowered Webpages
First, in order to get those pages to the top of the search engines,
especially Google, I follow some simple SEO rules. They can be summed
up as such:
– Concentrate all the content around one central keyword phrase for each web page
– Include this keyword phrase in the Title, Meta Tags, Headline and in the URL
– Place this keyword phrase and variations of it throughout the page
– Have a column of related keyword links on each page
– Have very simple site construction with all links no more than 3 clicks from the homepage
– Build valuable one-way links to this page from keyword rated sites around the web
– Use Twitter, Facebook, Youtube… to promote each page
Choose Your Keyword Battles
Further more, you must use keyword phrases which are competitive for your site.
Picking long-tail keywords which have less traffic but still bring in sales,
is one way of doing this. Targeting really competitive keywords is rather pointless
unless you have unlimited funds and resources to build links and/or buy PPC traffic.
The average webmaster is better off choosing keyword phrases where he/she knows
they can compete and rank high in the search engines.
One good site which will tell how much competition your chosen keywords will have
is Google’s Keyword Tool. It will also give you some estimation of the amount of
traffic each keyword phrase receives each month. All valuable information to help you
pick your keyword battles.
Writing Webpages Which Convert
For me this is the most difficult part of earning an online income – writing web
copy which converts into a sale or a lead. Keep in mind, you don’t always have to
sell something, many companies will pay you 10s of dollars just to supply them
with a lead or potential paying customer. I sometimes find this is much easier
to do than making an actual sale.
My online marketing tactics are very basic – I give my visitor a strong incentive
or reason to buy from my site. I find using simple discounts, coupons and free trials
to be one of the most effective ways to make a sale or capture a lead for the companies
and products I am promoting. Giving those online shoppers or customers 10%, 20%, 50%
or more OFF will usually convert well. So too is offering bonuses, discounts and coupons
if they buy from your links. For leads, offering a Free 30 Day Trial works the best.
But never forget, visitors who use your site also want information about the products
or services they’re buying. Giving them clear unbiased information will go a long way
in capturing a lead or sale. Providing customer reviews and feedback is another way to
increase your conversions. So too are customer testimonials and video reviews.
Another tactic I use is picking keywords that have a high probability of commercial
intent which is more likely to bring in revenue. Just finding those customers and
visitors who are in the right mind-set to buy is the key. Targeting certain keywords
such as best deals, discounts, coupons… and targeting certain niche markets such
as wedding gifts, corporate gifts, holiday gifts… have done very well for me.
People are actually searching for a special gift and are ready to purchase.
One handy tool for determining the online commercial intention of your keywords
is Microsoft’s Adcenter Laps. It will give you a good starting point for choosing
which keywords and niche markets you should target with your web pages.
Online marketing is not some mysterious formula, it is merely a double-barrel process
of keeping all your SEO ranking factors in order and targeting customers when they’re
ready to buy. You build up your rankings with quality one-way links while offering the
resulting traffic valuable information and a good solid reason to buy from your web
site or page. Using special deals, discounts and coupons will go a long way in boosting
your conversion rates. So too, will targeting certain keywords that have great online
commercial intention or potential, such as the gift niche markets. Try this simple Dual
marketing tactic and watch both your traffic and sales increase.
Helping You Succeed Online Since 2002!
Kind Regards,
Titus
http://www.bizwaremagic.com
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