BWMagic’s Internet Marketing Newsletter
Can Google+ Stop Facebook From Becoming The #1 Site On The Web?
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How To Join Google+
I am seeing a lot of sites/people using the “invite”
to Google+ to build their contact list, get clicks…
don’t be deceived!
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Can Google+ Stop Facebook From Becoming The #1 Site On The Web?
All the talk this week has been about Google+ and can it beat
Facebook at the social networking game? If you just examine the
Alexa numbers alone… you will see that Facebook is beating Google
hands-down in some very important traffic stats.
Actually, in both May and June, Facebook knocked Google out of the
number one position a couple of times, you can see this if you
compare the stats for Google and Facebook in Alexa. But where Facebook
must have Google really concerned is in the number of “Pageviews”
and “Time Spent on Site” – Facebook easily wins the day.
Google had to do something to compete with Facebook, otherwise
Google would have to give up its position as the #1 site on the web.
Perception is everything on the web and Google would lose both
revenues and reputation, if it has to settle for second place.
Will Google+ become popular?
Google+ might catch on or it might not, anyone remember Google Buzz,
Google Wave, or even iGoogle – those haven’t exactly been knockouts
with 3/4 of a billion users?
Right now, Google+ is getting some good press – like this PC World
article giving “9 Reasons To Switch From Facebook to Google+”
http://www.pcworld.com/article/234825/9_reasons_to_switch_from_facebook_to_google.html
The whole “Trust” angle could be a major factor in the success
of Google+… I believe Google has built up a lot of trust with
web surfers, this could bring onboard a lot of users.
But even with some good press and some good reviews, especially
when it comes to the “Circle” feature of grouping friends, doesn’t
mean hundreds of millions will be leaving Facebook for Google+.
Once you have all your networks built up in Facebook, many
people are not going to jump ship just because another program
comes along, even if it’s from Google. Then again, we always
have to remember, the Internet is very “fluid” and changes
quickly.
MySpace was once the most popular Facebook!
But many web users will always think of Google as a Search Engine
and leave it at that; they will keep their social connections
separate.
However, Google+ only has to cut into Facebook’s numbers, to
knock Facebook back down a couple of pegs. And/or to stop Facebook
from getting to a Billion Users, which will have its own bragging
rights.
Of course, I look at all this stuff from an SEO viewpoint, Google+
will give Google another powerful way to rank web content. It will
be another large pool of data Google can draw upon to discover
what content, sites, videos, articles… users are sharing and
recommending.
I believe a major SEO shift is happening in the background…
Instead of just backlinks, Google is now looking more closely at
your whole site and content, ranking it accordingly. Google MAY
also be getting ready to switch more of their ranking signals
towards their OWN data coming from 160+ million Google Chrome users,
the new Google +1 Button and the even newer Google+ social networking
platform we are talking about here.
Plus, Google also has all that data from Youtube, Google Analytics,
Adsense and Adwords… and of course, all that countless data from
it’s own search engine and how people use it.
In addition, we have big major changes on the horizon with ICANN’s new
“generic” or “dot anything” domains coming next year. This could
really switch up the whole Seo/Ranking game.
But remember, Google is always in control… just recently they
de-indexed ALL “co.cc” domains for too many spamny links and for
violating Google rules. All the sub-domains gone – vanished from
Google in one instant. If any of these new “generic” domains
goes down the same spammy road, Google can just de-list the
domain. Scary to say the least…
This also shows, regardless of how the Facebook vs Google+
plays out, Google is still in the driver’s seat and wheels
enormous power on the web. If I were Facebook, I would be
adding new features like video chat… and keeping a close
eye on what Google is doing with Google Plus.
If you want other views/opinions on Google+, here’s a very
good post from Webpronews:
http://www.webpronews.com/google-plus-first-impressions-2011-07
Helping People Succeed Online Since 2002!
Kind Regards,
Titus
http://www.bizwaremagic.com
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