BWMagic’s Internet Marketing Newsletter


Google Marketing And How Not To Get Burnt

I have always defined what I do on the web as “Google Marketing”
because the majority of my traffic and sales come directly or
indirectly from Google.

Needless to say, like millions of webmasters/marketers, I have
been scrambling to cope with Google’s latest Algorithm changes
which started with the Panda Update and have been continuing
all spring. Unlike past years, these updates have legs and
are far-reaching, even for well-established authority sites
which are not getting their traffic numbers or rankings back up.

Usually with other major Google Updates, all you had to do
was wait a few weeks or months and your rankings would bounce
back and things would continue as usual.


Not with these latest changes.


My own sites were not hit that hard, I did lose some traffic
and rankings… but my major pages held firm. However, as I
explained in an earlier mailout, my article marketing funnels
which start in the major article online directories such as
Ezinearticles, were hit extremely hard. Lower rankings for these
articles in Google means my traffic and sales are lowered as
an indirect result.


Back to the drawing board.


So I had to change my marketing tactics somewhat over the last
few months. I have gone back to creating much more “fatter” or
“meatier” content on my own sites. Instead of having smaller and
shorter web pages/content… I am going with larger pages which
have more links and many more resources for the end-user on them.

I have also injected “more” of my own “opinions” and “views” to
make my content stand out from the crowd. I also have more links
out to other authority related sites/pages directly dealing with
the topic on the page.

I am writing fewer articles for other sites unless they are unique
and only featured on that site. I regularly monitor my major
keywords with Google Alerts… and article links seem to have
disappeared from Google’s Index or taken a lower priority with them.
Most of my Alerts now are to content pages on well-themed sites…
Google seems now to be indexing content more at the main source,
rather than in article directories.

Anyway, if you want to find out more about how NOT to get BURNT
by Google and their rankings… I given a detailed account of
marketing tactics and opinions here:

Google Marketing – What You Need To Know Before You Get Burnt

Helping You Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

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