BWMagic’s Internet Marketing News


Google at Warp Speed – Does Google Instant Change SEO or Online Marketing?

Does the introduction of Google Instant Search
really change how one markets online…

The introduction of Google Instant took me by complete surprise, even
though I knew they were playing around with the logo in some very strange ways, I
still didn’t expect such a novel change to how they displayed their SERPs.

The speed was truly blinding, not to mention somewhat confusing at
first until you quickly got used to it. Experiencing Instant Search
for the first time sent shivers down my spine and probably not for the
reasons you’re thinking.

As a full-time online marketer, Google directly or indirectly, accounts
for around 80% of my online income.

Any changes within Google, even small ones, can sometimes have devastating
effects on that income. Such a major change as Google Instant may have long-lasting effects and may even be a total game-changer in regards to SEO and
online marketing.

At least that was my first gut reaction, but calmer heads do prevail after
the initial shock of this warp speed search wore off. For me, it is all about
the numbers – traffic numbers, subscriptions, page impression numbers, click-thru
numbers and of course, the most vital of all – sales numbers.

Throughout yesterday and today, I kept monitoring those numbers as if my livelihood
depended upon it, which it does. Thankfully, what I saw and am seeing does not
cause me to be alarmed – it’s business as usual. There is not much difference,
actually my subscription, traffic and sales numbers are up slightly since Google Instant
has gone live.

Of course, Google Live is only available in some countries yet so the full impact
can’t really be judged, but first impressions have me a little relieved. From
those first impressions, I don’t believe Google Instant will drastically change
SEO or even online marketing.

Sitepronews has a very good discussion of this question on their site, it might
be worth your while to get second opinions on this issue.

Does Google Instant Mark The End of SEO?


There are even some people saying it will kill SEO, which is totally ridiculous
in my opinion, any webmaster can still optimize his site/content to rank at the
top of Google. How and at what speed Google chooses to display those top listings
doesn’t really stop the flow of targeted traffic to your site – it actually speeds
up that flow of traffic.

Which can be very good news for those who have those top rankings in Google,
your listings will instantly appear, even before the searcher has finished
typing your targeted keyword phrase. More power to Google and to you!

Some observers are saying Google is displaying too many top brands in their
results – or they are favoring the top brands. I have seen this happen in many
of my own keyword phrases but to be fair, these top brands have not completely
dominated Google’s listings. If they did, I and a lot of other small-time
online marketers would have been driven out of business years ago.

Google seems to have found a balance or perhaps they’re just displaying
the true rankings which come to them from their many different ranking
systems and countless rules… stranger things have happened. These brand
names are becoming more important in Google, but in the back of my mind,
I am figuring this is because large multi-national companies are finally
seeing the true benefits of SEO and are putting more of their resources
into getting those top spots in Google.

As for Google Instant, it will benefit sites and marketers who have
those top listings in Google. It will display their listings much faster
and bring those visitors much quicker. Or at least those are my first impressions
but it will take days, even weeks before the full ramifications of Google
Instant will have on web surfers and how they do their searching.

I am such there will have to minor tweaking to your SEO and some adjustments
to your online marketing, but for now it seems like business as usual and
it’s all keywords on deck, or rather at the top of Google.

To read more on my first impressions of Google Instant go here:


Google Instant Search – Faster Than The Speed Of Type

Helping You Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

Did you find the above information helpful? If so, why not
help spread the word – recommend this content by using
the social bookmark sites below. The SEO Gods will Thank You!