BWMagic’s Internet Marketing News

Google Mayday Update – Is Affiliate Long-Tail Traffic The Target?

After you have been marketing online or running a website for so long,
Google sort of becomes everyone’s whipping boy. Anything goes wrong
– just blame Google. Last week I told you about Google changing the
title of one of my sites – well they are now displaying the original
title again.

But this was more of my own fault because I had inadvertently
added links which changed the layout of my site, but no harm done
since it’s now back to the right title I want displayed in Google.

So you should read the following information in the same light, while
it is so easy to blame Google – you still have to find ways to
work with Google if you want to succeed on here.

That said…

Since last summer when Google first gave webmasters an example Sandbox
of Google Caffeine, small online marketers like myself knew things were
about to change and change in a big way. Google from the beginning of
this year has slowly been implementing the Caffeine Update or changes
into its index.

Hardest hit seems to be the long-tail affiliate keywords… or rather
sites with high rankings in Google for long-tail keywords have seen a drop
– sometimes just a few places down or even off the first page altogether.
Remember, there is not much traffic coming to these long-tail keywords
phrases in the first place, so any movement down can spell disaster for
your bottom line.

From the beginning of April and into May – I have seen a drop of 5% to 10%
in my traffic… while this is quite normal and nothing to worry about,
traffic to my main site regularly swings up or down 4,000 or 5,000 in a month.
However, the traffic that has dropped this time is made up mostly of the
lucrative long-tail keywords, which is totally troublesome to say the least.

But I am not alone in this… many online marketers and webmasters are
seeing the same thing. Here is a popular thread at Webmasterworld.


www.webmasterworld.com/google/4125460-11-30.htm


To compound the problem of the Mayday Update, Google has gone and changed
its whole SERPS interface by adding the left side column and countless new
functions or features on that first landing page.

This is probably in response to the perceived threat from the upcoming union
of Bing and Yahoo. Real or imagined, Google is pulling out all the stops to
meet this competition head-on. Unfortunately, all these changes are playing
havoc on how surfers are now behaving when they search for something in Google.

There are so many options, surfers no longer have to rely only on organic
search results – they can use images, videos, news and even use the shopping
function, which totally wipes the online marketer with an information website
out of the picture.

From a marketing perspective, all these new features and updates changes
how to get your links onto Google’s first page for popular keywords. Did you
know that by making a video and placing it on YouTube… you can instantly
get on that first page for some popular keywords.

That’s why I have in the last year started including videos in all my
marketing, it is an easy way to get on that first page in Google. It could
take months to get there by the old SEO routes but a good video can get you
there in minutes.

Another quick way is News Items and Press Releases, while these are only
temporary, you can get on that first page in Google for your chosen keywords.
Plus, Google’s new SERPS interface is more interactive so searchers will no
doubt stay on that first page longer, increasing the chances your links will
be clicked.

Using and creating images with your keywords in them is another way to get
traffic in the new improved Google. It is something you should be doing.

But back to the long-tail keywords and the Mayday Update, some marketers
are saying it is this new Google interface which is causing the drop in
this long-tail traffic, especially when surfers now have the choice to
have Google’s results displayed with all shopping links or with less
shopping links.

In some cases, with many of my keywords, in the non-shopping links
– my links are displayed the highest or much higher than in the
“everything” display. It will take some further fine-tuning in order
to optimize your content for all of Google’s new functions.

If you want to read more about the MayDay Update and the new Google Interface,
I have written another one of my longer articles… which you can find here:


Google Mayday Update: A Surgical Cut To Affiliate Long Tail Traffic?

Helping You Succeed Online Since 2002!

Kind Regards,
Titus

https://www.bizwaremagic.com

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