Monthly Archives: March 2010

After Backlinks Your Most Important SEO Factor

BWMagic’s Internet Marketing News

After Backlinks Your Most Important SEO Factor Is?

Last week I told you about getting backlinks to your
site and how important they are for getting higher
rankings and for bringing in quality traffic. After
I sent that email I started thinking about what’s my
next most important SEO factor?

After backlinks – your SEO comes back to your “on page”
factors which will affect your rankings in the search
engines, especially Google. After much consideration,
and after years of ranking in the search engines for
popular keywords, I have to say your “Title Tag” is
the next most important SEO factor.

This really tells the search engines what your page
is about and what they will find on the page. It shows
up in the Index and it’s what surfer see in their browsers.
It is extremely important to get this right if you want
your pages to rank high.

Put your main keywords at the beginning of the title
tag and keep the title around 60 – 65 characters if you
want the full title to show up in Google. In Yahoo,
it’s exactly 120 characters so you can have a longer
title but Google won’t show it all.

Try to keep all the title tags on your site unique –
don’t use the same title for different pages. This will
not only confuse your visitors but also the search
engines.

Over the years I have been breaking up the title tag with
a “|” has worked really well for me. As in the following
title:

3D Gaming Laptops | Laptop Reviews

I don’t know exactly why it works but I believe the search
engines are breaking up the title and reading it as
two major keyword phrases. Probably puts more emphasis on
each of them for ranking purposes.

As for choosing titles for pages, what has really worked
for me is finding and using the “long tail keyword phrases”
web users are searching for on the web. Placing a popular
question in the title tag and then answering that question
on the page works for me.

Example: “Where to find cheap laptops?”

Title Tag Would Be:

Where to find cheap laptops? | Laptop Reviews


Now another key SEO element which goes hand-in-hand with
your Title Tag is your URL Tag or name… I always try
to keep these the same. For example, in the one above
I would use

www.yoursite.com/where_to_find_cheap_laptops.htm

as my URL for that page.

Notice that I am using an “_” or “underscore” to divide
up the words in my URL. Most experts suggest you use
a “-” or “hyphen” to break up the words, but the underscore
has always worked for me so I keep using it.

And for some reason, when I first started writing up my
html pages – I used “htm” instead of “html” for the closing tag
on all my pages. The only place I use “html” is in or on the
index page, such as “index.html”.

So the title of your page is very important for SEO reasons,
I also believe Google is now placing more emphasis on the
title – almost to the point where somewhat spammy titles and
descriptions are given higher billing.

I follow hundreds of keywords daily, and I have noticed
Google SEEMS to be paying more attention to keywords
in the URL and in the Title, plus description when ranking
pages… including and even repeating your keyword phrase
throughout your Title, Description, Content and your URL
seems to get you ranked higher.

I use the word “seems” because with Google drawing any
firm conclusions regarding SEO takes a big leap of faith.
Cracking how they rank their pages is a whole industry
in itself and we won’t go there.

But writing good optimized “Titles” with your major
keywords at the front will go a long way in getting your
pages noticed and ranked by the search engines. Then follow
up your good Title Tag with your same Title keywords in
your URL for that page will go even further to help with
your SEO.

Simple stuff but it works for me and it should also work
for you!

If you want to find out more about HTML Title Tags:


http://www.seologic.com/faq/title-tags.php

Helping You Succeed Online Since 2002!

Kind Regards,
Titus

https://www.bizwaremagic.com

Simple Way To Build Backlinks Via Google Alerts

BWMagic’s Internet Marketing News

Simple Way To Build Backlinks Via Google Alerts

One of the most important factors in how high your site
ranks in the search engines are backlinks from other theme
related web sites and blogs. While other SEO factors do matter
and should not be ignored – it’s the number of quality-related
backlinks your page has that will largely determine how high
it is ranked.

Over the years I have examined countless ways to build
these quality backlinks, but one of the best ways is also
one of the simplest to do.

The trick is to get quality links directly related to the
keywords of your site or page. You need links from other
highly ranked pages for your targeted keywords. If your
site is on “golf clubs” then you need links from sites
that carry or talk about golf clubs and golf equipment.

Now, one way to get links besides typing your keywords
into a search such as Google and then contacting the
high ranked sites which pop up – you can do that too
but I like doing it another way.

And it’s just as simple, I simply create Google Alerts
for my targeted keyword phrases and every time a new
site page or blog post is created and INDEXED by Google
– Google sends me an email.

I then check out these new pages to see if I can get a
link. Many of these new pages will be on blogs so you
can easily leave a comment with your link. Now again,
site owners are not stupid, you must add valuable content
or information in your comments or they will just get
deleted.

Most times, if you join in the discussion and add your
two cents… most site owners will accept your links.
But it has to be true interaction with what’s being
discussed on the page.

It is this interaction and socializing that’s important
because the search engines are moving in the same
direction as the general surfing public – towards
the social networks.

As you probably have heard already, Facebook for the
first time is ranked higher than Google and took the
top spot. These social networks are where the traffic
is and fortunately, they are also a great way to build
your links.

Commenting is an important part of these social sites
and you have to get your site into the mix. You have
to join in on the discussion.

One of the best ways is to create keyword alerts here:


Google Alerts


and when Google emails links related to your site’s keywords
– check out some of the links and see if you can get a
few backlinks. Do this for a period of time and you will
get those all important theme related quality backlinks.
Besides doing this is also a good way of getting quality
traffic back to your site.

Helping You Succeed Online Since 2002!


Kind Regards,
Titus

https://www.bizwaremagic.com

How To Increase Your Site’s Speed – New Google Ranking Factor

BWMagic’s Internet Marketing News

How To Increase Your Site’s Speed – New Google Ranking Factor

Google is getting serious about site loading times – a slow site
means poor user experience. Naturally, Google wants to return the
most relevant page for your search query – but it that page takes
forever to load – Google will probably rank it lower.

Once Google spokespersons like Matt Cutts start talking about
loading times and ranking factors in the same sentence – you know
Google is tweeting their Algo again.

Here is Matt Cutts in a recent video:


So it’s time to start looking at “how fast” your site loads.

It is always smarter to have a fast loading site and it has nothing to do
with Google. You only have a few seconds to capture a visitor’s attention
because most will hit that back button faster than a politician can change
his mind.

Lost surfer/visitor means no sale or sign-up. They don’t even get a
chance to see your site.

Studies have shown you can increase your conversion rates some 10-20%
by simply making your site load faster. Just simple common sense really
– if more surfers see your site, the more conversions you will make.

With with Google saying that site loading speed will be a ranking
factor, now is the time to seriously look at fixing your site if your
content loads slowly.

Here’s a simple tool that will tell you how fast your site loads:

Site Speed Test

And here’s another link from WebProNews that will give you a
few tips on increasing your site’s speed:



Or I really like the site performance tips presented on this page:

developer.yahoo.com/performance/rules.html


Lately, because of all this buzz about site loading times or speed, I
have been looking at different “CDNs” which stand for “Content Delivery Networks”
and could be a possible solution.

What is a Content Delivery Network?

Basically, a Content Delivery Network is simply that: a network of servers that delivers your content to your site’s visitors. It is a form of “cloud computing”
which means your Internet or computer needs are outsourced and hosted on a third
party site.

Now the way these networks operate is quite simple – they host your heavy loading
content such as videos, images, downloads, blogs… on their servers. When a visitor
comes to your site, the content is delivered to them from the server closest to them.

End result – your site loads faster.

Keep in mind, most of these CDNs don’t host your whole site, just parts of your
site which can slow it down. I believe these Content Delivery Networks or services
will become more and more popular since Google is placing site speed as a ranking
factor.

In the very competitive world of SEO every little factor counts, especially in
lucrative niche markets where the difference of just one ranking movement (up or down)
in SERPs can mean thousands of dollars.

Now these CDNs are not that expensive. Yahoo has a relatively inexpensive
service and MaxCDN.com is around $10 to start.

If you’re interested in speeding up your site by adding a Content Delivery Network
to it. Check out this link: Maxcdn.com

Helping You Succeed Online Since 2002!

Kind Regards,
Titus

https://www.bizwaremagic.com