BWMagic’s Internet Marketing News

What is Google Buzz & Should You Use It?

“Start conversations about the things you find interesting.
Share updates, photos, videos and more with your friends.”

Sound familiar?

Well it should be buzzing in your ears, because Google’s latest
venture into social media, is basically doing what
the other social/network/media sites like FaceBook, MySpace,
Twitter, Flickr… are already doing.

Buzz works closely with Google’s Gmail and has 5 key elements:

1. Auto Following
2. Rich, Fast Sharing experience
3. Support for public and private sharing
4. In-box integration
5. Just the good stuff

Why is Google barging in on all those popular social networking sites?

One word – traffic.

Google knows there’s more traffic on these sites than anywhere else
on the web, including its own popular search engine. It wants a
piece of the action, it wants a piece of this traffic… more
importantly Google is probably betting it can completely control
the mobile computing market where the big bucks are.

Gaining total control is not out of the question once you consider
its search engine or Google.com (which Google says) is the most
popular home page for mobile devices and then you have to factor
in Google Android, Gmail, Google Voice, Google Wave, Nextus One
Phone and now Buzz – Google is obviously making a play for complete control
of not only mobile computing, but how someone uses the web – from start
to finish.

More specifically, they want total control of what those surfers/shoppers
do on their PCs, as well as mobile devices.

Actually, Google is probably planning for control of the whole Internet,
and not just the Internet itself – but also how it is delivered. Google has
made it known it wants a faster Internet and recently announced it’s planning
an experimental broadband system that’s 100 time faster than what we have
now. They want to test this out in a few communities first and see if they
can jump-start a movement towards a much faster 1-gigabit-per-second
Internet.

Historians will no doubt point to Rome, it was the building of their Aqueduct
system which truly made Rome a supreme power. Likewise, Google must
build a bigger Aqueduct if it truly wants to control the world’s information.

Now, with Buzz, Google is showing it can and will take on all competitors
for this control of the web’s traffic. After all, delivering quality traffic
is Google’s bread and butter, they will/should do everything they can to
control as much of the web’s traffic as they possibly can.

Nothing wrong with that, but will web users actually use Google Buzz?

Many will, many won’t, mainly because many people don’t like the way
Google collects data on its users. Privacy issues have already risen
regarding Buzz and your email addresses within Gmail, Google has fixed
this problem, but accusations of “Big Brother” follows Google like a
second skin.

But one thing you can be sure of, online marketers and webmasters will
certainly use Buzz. Getting your site, products and online interests
totally connected to anything involved with Google is a major plus.

Google will, no doubt, be spidering and indexing all this Buzz content,
and no savvy webmaster or marketer wants to miss out on this free traffic.
Buzz is another way to promote your links and sites, it can’t be ignored,
especially a program coming from Google.

Just like your Google Profile, Buzz is another opportunity to get your
web content connected and indexed in Google.

Most importantly, Buzz will, no doubt, be another form of “democratic voting”
which is at the heart of Google’s ranking algorithm. Actual users will point
out the good stuff and create buzz around it. That’s why the number of followers,
the number of bookmarks, the number of comments… any content/webpage has
will largely determine its ranking in the search engines.

So any webmaster or marketer should use Buzz to get that slight advantage
within Google. All those ranking factors do add up and if you want that first
page listing in Google’s all-important index, using Google Buzz is a “no-brainer!”

Helping You Succeed Online Since 2002!

Kind Regards,
Titus

https://www.bizwaremagic.com