BWMagic’s Internet Marketing News!
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Contents:
o Why Twitter Is Becoming So Important
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Perhaps you’re like me and not really into the whole social
networking scene. It is really not “my cup of tea” as they say,
but these social networking sites are becoming so important
you just can’t ignore them if you have a website or do any
type of online marketing.
Social bookmarking sites like Digg, FaceBook, MySpace…
and now Twitter – have become so popular with Internet users
you just can’t ignore them or pretend they don’t exist. They
are a force to be reckoned with and must be dealt with in your
marketing.
Twitter is probably the one you should be paying the closest
attention to at the moment. If you’re not familiar with Twitter
– it’s simply an online messaging/contact system where you send
short messages (tweets) of 140 characters or less, to all your
contacts or people who have subscribed to your Twitter
account and are following you.
These messages can be about what you’re doing, programs you’re
supporting or links that you are promoting and so on. A very simple,
yet extremely powerful system.
Needless to say, it has taken the world by storm and Alexa now
ranks Twitter as 50th of top sites on the web. It just seems
like everyone now has a Twitter account and are following their
most favorite people or companies.
As a social contact and list building tool, Twitter can’t be
beat… some even argue it will bypass email as a way to
contact your list. Mainly because you don’t have to worry
about the “s” word.
Important News Regarding Twitter
Recently, Webpronews has reported Twitter will now be
searchable and the content in the links in your messages
will be indexed and ranked. They will have an algorithmic
ranking system much like the one Google has to rank it’s
index.
“According to CNET, Twitter’s new VP of Operations Santosh
Jayaram says that Twitter Search, which currently searches
only the text of Twitter posts, will soon crawl links included
in tweets, and index content from those pages.”
Basically, what this will mean is that Twitter will
virtually become a search engine – one run by millions
of users who will vote with their subscriptions and usage
of the content. Online democracy in it’s purest form as
users could decide what’s valuable or not.
Of course, this could prove to be a major rival to Google
in the coming years. And if you think Google is too
powerful to be unseated, then you haven’t been on the
web long enough to know everything passes, everyone
has their day and then we move on.
Twitter, if it’s not snatched up by Google, will also
prove to be a major competitor in the valuable search
market. One that offers some interesting options to
the traditional type of search we have now – one that
is more related to sites that let users vote up or down
the content they want to see featured in the index.
Sites like Digg could be the role model for this new
searchable Twitter.
Regardless of how all this plays out – the question
remains – are you using Twitter to promote your site
or business?
Twitter is an excellent way to build your list of
contacts or people interested in the same things
you are – if you do any kind of list building
(and you should be) you will already know the importance
of keeping a list of customers and using follow-up
emails in your marketing.
How big a list can you build?
Well if you have been following the news, you will know
that Ashton Kutcher best out CNN by being the first
person to reach 1 million followers on Twitter.
What does this mean?
When the guy from that 70′ show Tweets – over a million
people get his message. Just imagine him recommending
your website link to his followers… and you will see
how powerful Twitter has become as a marketing and
promotion tool.
Even Google has a twitter account
but it only has a measly 600,000 followers.
Anyway, I hope you can see the potential of Twitter for
your own site promotion and online marketing. It’s a great
system and you should be taking advantage of it.
The least you should do is open a Twitter account to
promote your site or yourself. Place your Twitter
link on all your webpages so that your visitors can
follow you or your site.
Then make regular updates in Twitter announcing all
the important stuff happening to you or your site.
You can use Twitter just for entertainment or for
business. No matter what you do…
Just use it!
Kind Regards,
Titus
http://www.bizwaremagic.com
