BWMagic’s Internet Marketing News!

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Contents:

o How Much SEO Do You Need?

o Google Ranking Factors

o Best Place To Learn SEO

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If you have a website you’re probably fussing over
your rankings in the search engines, especially Google.
The higher your rankings you achieve for your chosen keywords;
the more traffic you will get.

Many webmasters and companies spend thousands of dollars each
month in order to get their keywords and sites up to the
top of the list. If you’re into affiliate marketing, your daily
income will rise and fall almost parallel to your rankings.

Now, if my earnings increase, I know automatically my rankings
have gone up, especially in Google. If my earnings go down,
I know my rankings have gone south. Some times even a drop or
rise of one place on the first page SERPs will affect how
much you earn.

Obviously, because of this fact, SEO or how well I am optimized
for the search engines is very important to me. I am constantly
building quality links and quality content for my sites. Some
keyword battles you win, some battles you lose. I have been
fighting some keyword battles for over 3 or 4 years!

But how much SEO is enough? How much SEO should you do with
your sites? Many webmasters make sure all their on page set-up or
lay-out is done exactly to what the SEO experts say you should
do. This is not a bad idea. Make sure your Title, URL, Headlines,
Keyword Density… are all laid outright. These are things
we can control and adjust to meet the SEO standards.

Other SEO or ranking factors are much harder to predict, many
of them are simply out of our control. How other sites link
to us, what they put in the anchor text, what other sites
say about us… simply things we can’t control.

I believe the over-riding reason why your site is listed at
the top of any rankings has to do with the number, the quality
and the number of sites linking back to your page. The higher
the number of related quality one-way links you have flowing
back to your site, the higher it will perform in the rankings.
Your anchor text is very important (underlined part of a link)
it must contain your keywords or variations of it. The content
on the linking page should be related to your chosen keyword.

Get this part right and you will get high rankings.

Or at least this has been my experience – all the other ranking
factors do count but this is the over-riding factor in my opinion.

Another major ranking factor lately has been the importance
Google is placing on social media links. Get your content to
the first page of Digg with lots of diggs and it will rank high
in Google. This is not surprising when you consider the nature
of these social bookmarking sites… it really is an actual
“vote” for the quality of your content. Getting Delicious
bookmarks has a similar positive effect.

Now if you’re wondering about how Google ranks pages or your
keywords… Google has around 200 ranking factors (with filters
and penalties thrown in to make all our lives interesting)
which it uses to rank your keywords/pages.

Now the question still remains, how much SEO do you need?
How much time should you spend at optimizing, building links,
worrying your head-off over the latest Google Itch?

The answer always comes back to quality content. Create a site
that has quality content and the SEO will take care of itself.
People will link to your site, you will get bookmarks in all
the social media sites, Google will find your content and
rank it. Your SEO will grow naturally as your site grows.
Keep building more pages, keep targeting more and more
related keywords in your niche or subject and you will get
higher rankings.

Now, of course, some webmasters are a little more aggressive
in how quickly they want their rankings to rise in the
search engines. Here’s something you can do if you want
to go into the SEO battle full-force.

1. Download SEOquake and place this SEO toolbar plug-in on your
Firefox browser.

2. Go to Google and type in the keyword or keyword phrase
you’re targeting with your site or content.

3. Click on the number one ranking and observe how many
pages it has indexed, PageRank, how many links it has, age of
the site… and so on.

4. Then click the page info button and study all the on-page
factors this site has and notice what it’s doing with its page
and keyword density lay-out.

5. Check all the backlinks this site has in the different
search engines. Copy or try to get the same backlinks for
your site that your competitor has acquired. Then get more
backlinks and/or higher quality backlinks than your competitor.

6. Watch your rankings rise…

Just a few more words of wisdom and we’re done. Some battles
will be too tough to fight, the competition will be so
stiff you just can’t compete. Other battles will take a long
time; months, even years before you rise to the top.
Your best bet is to choose long-tail (multi-worded) keywords
that have little or no competition. You can rise to the top within
days, even hours. The sweet thing is this: long-tail keywords
are often the most lucrative and bring in the most sales.

For, in the final analysis, you just don’t want SEO, you want
smart SEO. And you will quickly learn, most times you can
out-smart your competition, even if you can’t out-rank
them.

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This is probably the most comprehensive list of ranking factors
you will find on the web. Bookmark this page and refer back to
it often if you’re going heavily into SEO. Another great source
of current information is WebmasterWorld.

  
 

o Best Place To Learn SEO

Now, if you’re completely new at this web stuff, I would recommend
you try Aaron Wall’s Free 7 Day Course on SEO. Also, very good
and to the point – try SeoBook.

  
 

Kind Regards,
Titus
http://www.bizwaremagic.com