Monthly Archives: March 2009

How Much Traffic Do You Need To Succeed Online?

How Much Traffic Do You Need To Succeed Online

If you run a website you’re probably very concerned with
the amount of traffic your site is receiving. One of the most
common questions from webmasters is this:

How much traffic do you need for your site to be
successful?

Of course, how you answer that question will be
directly related to what the objectives of your
site are? What are your goals? Do you want to
earn revenue from your site or do you have it
just as a hobby to build up a community of like-minded
individuals?

I believe a common misconception is that you need
a lot of traffic to earn an online income. In many
cases this is not true. There are plenty of sites earning
good revenue with only 100 visitors a day.

If you have a site promoting your own product or
products you only need 2 or 3 of those visitors to
turn into paying customers to earn a healthy daily
income. Develop those customers into long-term
buyers of your products and you can plainly see
you don’t need that much traffic to succeed.

Even if you’re promoting affiliate products like
me, a site receiving only 100 visitors can be just
as profitable as a site receiving 2000 visitors a
day. It just depends on how targeted the traffic coming
to your site is and how ready they’re to buy from
you. Needless to say, selling big-ticket items also
helps to increase your income.

Much of the quality of your traffic is determined
by how well you have optimized your pages to receive
only the interested “ready to buy” visitors. You really
have to “pre-sell” your site or product BEFORE the
visitor comes to your site.

One of my most effective ways of “pre-selling” is thru
simple article marketing. I write simple short informative
keyworded articles on the products or sites I am promoting.
This draws in only people who are actively seeking my content
and products. They’re in the right mind-set to buy.

Even small amounts of traffic can be profitable if the
conversion rate is high. Some online marketers can even
earn a living by using small amounts of traffic from
the PPC search engines. Although this can be risky
for the beginning webmaster or online marketer – you
have to know what you’re doing or you can lose your
shirt.

So what if you have a website and you don’t have enough
traffic and you want more?

Here are some of the methods I use to get more traffic:

. Write articles and distribute them all over the web

. Construct more pages on your sites directed at long-tail keywords

. Participate in online forums and communities related to your sites

. Use PPC advertising in Google Adwords, Yahoo! & Microsoft Adcenter

. Run Follow-up messages to keep subscribers coming back to your sites

. Run a weekly newsletter to do the same thing

. Use social media sites like Twitter, Facebook, Digg…

. Participate in online blogs connected with your sites

Plus, you must also remember getting links, even reciprocal
links on popular sites will bring in a lot of traffic. So too
will placing your links in FaceBook, MySpace, Linkedin… the more
links you can build the more traffic you will receive. Many
webmasters forget links are also about getting traffic as
well as for SEO benefits.

One of the best strategies for getting more traffic is to
be persistent. Build your traffic up over a period of
months, even years. Keep at it. Keep increasing your daily
numbers until you’re satisfied with your results. And always
remember, even a small amount of targeted traffic can work wonders.

o Social BookMarking Traffic

Of all the things I have done to get more traffic
to my sites – this simple method has really produced
results. Some years ago I started adding the “AddThis.com”
button to all my sites and content.

This is a simple free program that lets your visitors
bookmark your content in all the social bookmarking/media
sites like Facebook, MySpace, Digg, Google Bookmarks…
something so simple but it actually works.

You just add the code to your webpages and visitors can
use this AddThis button to bookmark your content. If you’re
not doing this, you’re missing out on a lot of free
targeted visitors to your site.

Try it and see for yourself!

Kind Regards,
Titus

http://www.bizwaremagic.com

How Much SEO Do You Need?

  
 

BWMagic’s Internet Marketing News!

…….
Contents:

o How Much SEO Do You Need?

o Google Ranking Factors

o Best Place To Learn SEO

…….

If you have a website you’re probably fussing over
your rankings in the search engines, especially Google.
The higher your rankings you achieve for your chosen keywords;
the more traffic you will get.

Many webmasters and companies spend thousands of dollars each
month in order to get their keywords and sites up to the
top of the list. If you’re into affiliate marketing, your daily
income will rise and fall almost parallel to your rankings.

Now, if my earnings increase, I know automatically my rankings
have gone up, especially in Google. If my earnings go down,
I know my rankings have gone south. Some times even a drop or
rise of one place on the first page SERPs will affect how
much you earn.

Obviously, because of this fact, SEO or how well I am optimized
for the search engines is very important to me. I am constantly
building quality links and quality content for my sites. Some
keyword battles you win, some battles you lose. I have been
fighting some keyword battles for over 3 or 4 years!

But how much SEO is enough? How much SEO should you do with
your sites? Many webmasters make sure all their on page set-up or
lay-out is done exactly to what the SEO experts say you should
do. This is not a bad idea. Make sure your Title, URL, Headlines,
Keyword Density… are all laid outright. These are things
we can control and adjust to meet the SEO standards.

Other SEO or ranking factors are much harder to predict, many
of them are simply out of our control. How other sites link
to us, what they put in the anchor text, what other sites
say about us… simply things we can’t control.

I believe the over-riding reason why your site is listed at
the top of any rankings has to do with the number, the quality
and the number of sites linking back to your page. The higher
the number of related quality one-way links you have flowing
back to your site, the higher it will perform in the rankings.
Your anchor text is very important (underlined part of a link)
it must contain your keywords or variations of it. The content
on the linking page should be related to your chosen keyword.

Get this part right and you will get high rankings.

Or at least this has been my experience – all the other ranking
factors do count but this is the over-riding factor in my opinion.

Another major ranking factor lately has been the importance
Google is placing on social media links. Get your content to
the first page of Digg with lots of diggs and it will rank high
in Google. This is not surprising when you consider the nature
of these social bookmarking sites… it really is an actual
“vote” for the quality of your content. Getting Delicious
bookmarks has a similar positive effect.

Now if you’re wondering about how Google ranks pages or your
keywords… Google has around 200 ranking factors (with filters
and penalties thrown in to make all our lives interesting)
which it uses to rank your keywords/pages.

Now the question still remains, how much SEO do you need?
How much time should you spend at optimizing, building links,
worrying your head-off over the latest Google Itch?

The answer always comes back to quality content. Create a site
that has quality content and the SEO will take care of itself.
People will link to your site, you will get bookmarks in all
the social media sites, Google will find your content and
rank it. Your SEO will grow naturally as your site grows.
Keep building more pages, keep targeting more and more
related keywords in your niche or subject and you will get
higher rankings.

Now, of course, some webmasters are a little more aggressive
in how quickly they want their rankings to rise in the
search engines. Here’s something you can do if you want
to go into the SEO battle full-force.

1. Download SEOquake and place this SEO toolbar plug-in on your
Firefox browser.

2. Go to Google and type in the keyword or keyword phrase
you’re targeting with your site or content.

3. Click on the number one ranking and observe how many
pages it has indexed, PageRank, how many links it has, age of
the site… and so on.

4. Then click the page info button and study all the on-page
factors this site has and notice what it’s doing with its page
and keyword density lay-out.

5. Check all the backlinks this site has in the different
search engines. Copy or try to get the same backlinks for
your site that your competitor has acquired. Then get more
backlinks and/or higher quality backlinks than your competitor.

6. Watch your rankings rise…

Just a few more words of wisdom and we’re done. Some battles
will be too tough to fight, the competition will be so
stiff you just can’t compete. Other battles will take a long
time; months, even years before you rise to the top.
Your best bet is to choose long-tail (multi-worded) keywords
that have little or no competition. You can rise to the top within
days, even hours. The sweet thing is this: long-tail keywords
are often the most lucrative and bring in the most sales.

For, in the final analysis, you just don’t want SEO, you want
smart SEO. And you will quickly learn, most times you can
out-smart your competition, even if you can’t out-rank
them.

………………………………………

  
 

This is probably the most comprehensive list of ranking factors
you will find on the web. Bookmark this page and refer back to
it often if you’re going heavily into SEO. Another great source
of current information is WebmasterWorld.

  
 


o Best Place To Learn SEO

Now, if you’re completely new at this web stuff, I would recommend
you try Aaron Wall’s Free 7 Day Course on SEO. Also, very good
and to the point – try SeoBook.

  
 

Kind Regards,
Titus
http://www.bizwaremagic.com

The 5 Pillars Of Google Search – Do You Know Them?

BWMagic’s Internet Marketing News!


…….
Contents:

o The 5 Pillars Of Google Search – Do You Know Them?

o Google Opens Twitter Account

o List Building Thru Twitter

…….

Most of the traffic to my websites comes from Google so
I try to be acutely aware of what Google is doing. More
importantly, I monitor on a daily basis, hundreds of major
keywords that I rank for in Google.

This close examination of how Google is ranking those
keywords have given me valuable information over the
years. I am constantly battling competitors for the
top keywords and it keeps me on my toes. Most times,
becoming successful on the web means picking your most
profitable keywords and concentrating all your efforts
specifically on those keywords.

Now, I have noticed that Google is gradually changing
how it is listing its search results. Once upon a time,
it was only information or sites dealing with or giving
information which was listed. But things have changed…

For many of the most competitive, profitable (I like to
call them moneyed keywords) Google is displaying a whole
range of search results that can be divided into 5 groups,
classifications, types of listings… knowing and targeting
these 5 different areas can make a big difference to how well
you rank in Google.

These 5 Pillars of Google Search also has many ramifications
for webmasters and especially for online marketers. I believe
they will be much more important as Google moves forward
and makes more changes to its ranking system and HOW
it displays those results.

Anyway, I have written a very detailed article on this
subject and placed it on my site. The piece discusses
these 5 areas and how you should both know and target
them in your own marketing or with your website. I believe
it will help you get better rankings for your site or keywords.

It’s too long to put here so you can read it here:

Five Pillars Of Google Search

o Google Opens Twitter Account

Google now has a Twitter account and has around 65,000
followers. Google’s first entry was on “8:34 PM Feb 25th
from web”.

“I’m 01100110 01100101 01100101 01101100 01101001 01101110
01100111 00100000 01101100 01110101 01100011 01101011
01111001 00001010?”

Roughly translated means “I’m Feeling Lucky?”

o List Building Thru Twitter

As soon as any program becomes popular and attracts
huge numbers of users, online marketers try to milk
it for all its worth. Sadly, this is not the intended
use for most of these programs but that hasn’t stopped
marketers from taking advantage.

Twitter is falling to the same faith. Online marketers
and webmasters are exploiting this poor creature to
no end. The marketing possibilities associated with
Twitter are endless. Mainly…

Twitter is perfect for building your list.

Gathering a huge or even a small group of loyal followers
can make a big difference to how well you or your site
performs on the web.

As we can see from above, even Google is getting in on
the action. Since it is a great way to not only build
your list but also an easy way to stay in touch with
your contacts. No more spam!

Even Barack Obama has a Twitter account. He has over
375,000 followers and growing… so even elected officials
see the importance of building your list. Obama, more
than anyone else in politics, seems to get this importance
of building your list.

Anyway, if you don’t already have a Twitter account,
I would suggest you get one. Even if you just want
to use it for its original purpose – to keep in
contact with close family and friends.

Kind Regards,
Titus