Is it just me but doesn't it seem like Google is everywhere these days? 
Into all aspects of our lives and our world, so here's a light-hearted look 
at 'The Little Search Engine That Roared' and its ever increasing presence 
in our lives.  

                                   







Who Died And Made Google God?
(Not Just A Mere BackRub - Google's Ever Increasing Presence In Our Lives)
Copyright © 2010 Titus Hoskins


Recently, Google announced it was getting into the wind energy business by investing 
in the Atlantic Wind Connection located on the American east coast, which could 
potentially power 2 million homes. Wind power? Are you kidding me, this is a search 
engine company for heaven's sake? What does online search have to do with alternative 
energy sources?

But it seems that Google is into everything these days... revolutionizing mobile phones,
mapping the universe, digitizing the world... and the list goes on. There seems to be 
nothing too small or too big this company won't tackle, whether it be the latest 
lightening fast search with Google Instant which could wipe out any online search 
competitors or the Android Platform which could do the same for mobile computing. 
Google is indeed on a winning streak.

Google was started by Larry Page and Sergey Brin in 1998, stemming from a research 
project nicknamed "BackRub", at Stanford University. It was simply a better way of 
using backlinks to form a PageRank system to list the web's contents. From this modest 
start in a friend's garage in Menlo Park, California - Google grew to become the supreme 
search engine on the web. The name was taken from "googol" which refers to 1 followed 
by one hundred zeros. And since its first IPO (initial public offering) on August 19, 2004, 
Google has become a multi-billion dollar company and a force to be reckon with on the web 
and around the world.

There is just no denying Google's presence in our daily lives and that presence is 
becoming more and more godlike. It is simply everywhere and controls many aspects of 
our daily routine and if you don't believe that, just ask yourself, can you remember 
just one day when you HAVEN'T used Google? Or one of its many products such as 
YouTube, Android, Google Maps, Google Chrome, Google Docs... and the list goes on.

Google has almost achieved omnipotent powers on the Internet, controlling and dictating 
what web users see and find. It is the most dominant search engine and its reach is 
growing even stronger despite the recent union of Bing and Yahoo. Maybe some day it will 
have challengers, but for now it rules supreme on the web, as any webmaster or online 
marketer will gladly tell you, especially those who have come into disfavor with the 
online search giant and felt its devastating power.

Some experts have stated FaceBook with its own open graph system could possibly pose a 
challenge to Google in the search engine marketplace and elsewhere. Facebook does have 
the numbers to demonstrate this viewpoint is not totally foolish and Facebook may prove 
to be Google's nemeses in the foreseeable future, especially as more and more people use 
this social networking site.

However, for now, Google is king of online search and any webmaster must heed that fact 
or suffer the consequences. For those individuals who have mastered SEO (Search Engine 
Optimization) and reaped the benefits, Google is seen as a very just god; although one 
could only hope that Google would indeed have more godlike powers and truly see how 
organic search is being manipulated and corrupted by link buying, domain stuffing 
and keyword spamming. 

Even against this somewhat tainted backdrop, Google simply does "online search" better 
than anything else on the web. Perhaps the future of Google is what worries many people, 
especially online marketers and webmasters who have their own stake in the web. Will Google 
become so overpowering that it will leave few alternatives, will these webmasters have 
to deal with Google or else? Will you have to play by Google's rules and on Google's terms, 
or it's game over before you even get started. That power, that control, that supremacy... 
does indeed leave one wondering who died and made Google God?




...
Opinions expressed are solely those of the author who is a full time search engine marketer 
who operates numerous niche sites, as well as two sites on Internet Marketing, where you can 
get valuable marketing tips for free: internet marketing tools or try here free marketing courses 
Titus Hoskins Copyright 2010. 





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