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List Building – Is It Still Relevant On Today’s Web?

BWMagic’s Internet Marketing News

List Building – Is It Still Relevant On Today’s Web?

Years ago, when I first started in online marketing, all the rage was
something called “list building”. I immediately jumped on this subject
and started gathering every list building technique one could possibly
imagine. It very quickly became one of my most favorite areas of Internet
marketing to explore; so much so, that when I reached my first goal of
getting 1000 subscribers, I was so pleased with myself, I even wrote an
ebook on list building.

But that was then, this is now.

Since that time, online marketing and even the web itself, has changed
tremendously. And we are not talking about small changes or minor
adjustments here – the web has fundamentally changed from the core up.
People simply use the web in a different way than they used it 10 years ago.
It has become so much more of a user-friendly place, so much so, that
marketing on this friendlier web has become a whole new ballgame.

The question remains: is list building still relevant on today’s web?

The answer is still a solid “YES”, but the “WAY” lists are built have
almost changed completely. Not too long ago, traditional list building
meant you slapped some sign-ups forms (provided by your webhost or an
autoresponder service) onto your web pages and you were in business.
Subscribers who signed up to your list or newsletter, would receive
follow-up emails from you or your site.

Anyone could do it since it was so straightforward and so simple,
almost to the point of being idiot-proof. However, the underlying
key to building a successful list was gaining loyalty and forming a
lasting relationship with your subscriber. Successful online marketers
and list builders will tell you, this was really the hardest part.
Communicating effectively with your subscribers over a long period of
time is extremely difficult to do and does require gaining some skills,
especially in the copy writing area.

So what has changed the list building process?

In a couple of words, three to be precise: social networking sites.
These social networking programs and sites have completely changed how
lists are built on the web. Actually, these social network sites such
as FaceBook, MySpace, Twitter, YouTube… have made list building as
easy as taking your next breath. List building is integrated into these
programs so seamlessly, many users are unaware they are actually building
a list.

Simply by using these social networking sites any webmaster or marketer
can build a list of contacts or subscribers. Call them friends, fans or
followers – they are your subscribers and you can easily reach them with
your next posting, tweet or video. There are countless teenagers on many
of these social networks who have subscribers that number in the 100’s of
thousands, even in the millions. And the rate at which they build their
list of subscribers, would put many a seasoned marketer to shame.

There are several reasons why this new way of list building is much more
effective than traditional list building methods. First, building your
list of contacts is fully integrated into these network programs, often
it is the main goal or purpose of the program. Seeing how many followers
you can get on Twitter has become a world-wide sport – just go ask Ashton Kutcher!

However, from a marketing perspective, using these programs elimenates
one of the major drawbacks of marketing on the web – spam. Actually,
contacting your list by email is becoming troublesome, even with double
opt-in, many of your emails never get through to your legit subscribers
because they are blocked by spam-filters and Internet service providers.
Using these social programs is a way of contacting your subscribers without
the whole issue of spam being considered at all.

Perhaps, an even more important reason to use these social media sites to
build your list, has to do with the tricky problem of establishing relationships
with your subscribers. These sites make it much more easier to build that
long-lasting relationship with your contacts. In the case of YouTube, it can
simply mean making a video and talking directly to your subscribers.
Communication is direct and immediate. In most cases, there’s no need to
acquire additional skills or techniques. Besides, in most of these social
network sites, the communication is often more effective because it’s just
not one-way, your subscribers can easily communicate back with you.

Same goes for Twitter, which has become the list building tool of choice
for many webmasters and online marketers. Twitter is an excellent medium
for building your list. It can be used effectively to get your message out
to thousands of like-minded followers and have that message spread rapidly
around the web. Marketers are now taking advantage of such a system to market
online, but be aware abusing this program will get you banned especially if
you just use it to send spam. Like any type of marketing on the web, you
shouldn’t have any problems if you keep all your communications/interactions
real and human.

Another element of these programs which can’t be denied, they are all free.
Anyone can use these social network sites to quickly build their list or lists
without having to worry about paying for it. Actually, in the case of YouTube,
you can become a partner and earn revenue from Google Adsense while building
your list.

There’s also no denying these social network sites have changed not only list
building, but how we use the web. These programs have a “pooling” effect on
all web activity, gathering like-minded individuals into or around certain
“pools” on the Internet. These concentrated pools of people can be formed
around a certain topic or even around a certain person. These are excellent
areas in which to carry out your list-building activities and your online
marketing efforts since they provide very targeted prospects. Ones you can
easily contact and communicate with by using these social networking sites.

While the old traditional email list should not be forgotten, list building,
as we know it, has been changed forever by the introduction of these social
networking programs. And as these network sites become more and more popular,
they will play an even greater role in all your list building efforts. A role
that can’t be ignored or dismissed, especially if you want your list building
to be truly effective.

….

Here are four essential social networking programs you should be using to help
build your list:

FaceBook

Facebook


Twitter

Twitter Bizwaremagic


YouTube

YouTube LaptopGuide


Google Buzz

Google Buzz

If you need more help with building your list – try this link:

List Building


Helping You Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

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Back To Work – How To Boost Your Traffic & Sales


BWMagic’s Internet Marketing News!

The beginning of September has always been the most
dreaded time of the year for me. Summer has just ended and
the long cold days of winter lie in waiting.

The first days of September also means “Back To Work” time
for me. In years past, it meant getting ready for a new
school year and all the work that entailed. Now it means
getting back to my Internet stuff. Just guess which one
I would rather be doing?

It also means a time for new directions and changes.
Reassessing what works and where to best spend your time
and efforts. This year I will be concentrating on increasing
my traffic to my different sites and finding new ways to boost
those numbers.

Two new directions for me are videos and social media/networking.
Unfortunately, these two areas are way out of my comfort zone,
however, one thing I have learned from working full-time on the
web, you must follow the crowd, no matter where they lead you.

You must plug your sites into the whole mix of what is happening
on the web. Inn other words, you must follow the traffic. Right now
there is a definite swing to videos and the social networking sites.
You must embrace these two areas if you want to get maximum
traffic.

Videos


I have had enough success with videos that I went out and bought
a new camcorder (Canon Vixia HF200 – great little machine) with
the hope of making some “over the shoulder videos” of the different
marketing techniques and tactics I use in the daily running of my
9 or 10 websites.

Videos are a simple way to bring in traffic and sales. And it’s
not that difficult – I am still kinda shocked to realize some young
teenager not even in high school can pull in 4 or 5 grand a month
by partnering with Google Adsense on YouTube.

For many people that’s a full-time income. Heck, when I was in my
Starving Artist Stage – 5 grand would have made a nice yearly income!

Videos present an excellent way of producing sales and traffic.

They are also great for building your contact list. Many popular
YouTubers have lists of over 1 million subscribers. Just imagine
the marketing power of releasing a video about your favorite product
or program to hundreds of thousands of loyal subscribers.

Then there is the pure marketing benefits of using videos. It is
a perfect way to get your point across. I can’t remember any recent
major product launch that DIDN’T have at least one video on the
sales page. Videos have become a marketing stable for selling your
products – online or off.

So try producing your own videos or have someone else produce them
for you. If you’re like me, the real problem is getting the time
to make your own videos – I am hoping I will get the time to explore
for myself the whole process of making my own videos but if that
doesn’t work out I can still use the video services offered by such
places as Phantonwriters.com… they produce very professional videos
which work.

Video marketing is the wave of the future on the net so you simply
can’t ignore this excellent way of bringing in more traffic and sales.


Social Networking Sites

If you have been marketing on the web for some time – it’s really
hard to believe how new social media/network sites have changed
how business is done. The growing importance of Twitter is just
one example of how quickly these sites have invaded our daily
routines.

It has also become an excellent way to build your list of contacts
and an excellent way to announce any new product or program you want
your contacts to know about. Online marketers are taking advantage
of Twitter to build their traffic and to boost their sales.

I have started using Twitter myself but as mentioned before I am
not one for these social networking sites… I would rather concentrate
my marketing efforts on ranking high for my chosen lucrative keywords
but I can’t ignore Twitter because it has become a popular program
everyone and their grandmother is using. You have to take advantage
and plug your site and marketing into this whole traffic hub.

Mainly because your content must be seen as relevant by the search
engines and one simple way to do this is to tie it all in with these
new network sites… I make it a point to have my content linked
(in one way or another) to many of the top 50 sites on the Internet.
That’s why I like using sites/programs like Blogspot/Blogger,
YouTube, Twitter, MySpace, Facebook, WordPress, Wiki, Craiglist…
etc.

Try linking/connecting your site/content to all these top ranked
sites in the world and you will see a marked improvement in both
your traffic and sales. You must place your content into the whole
mix of what’s happening on the web.

Getting your content into these places/sites is not difficult. In fact
it is extremely simple – you can even place your content there yourself
or have your visitors place it there for you.

Can’t count how many times I have told you about the free AddThis.com
button which lets your visitors bookmark your content in all of the
above sites FOR YOU. This button and others like it, actually works
if you have quality, interesting content to share… you will also
see a rise in your rankings because the search engines are paying
special attention of what content gets repeatedly bookmarked by ordinary
web users.

Using this social bookmark button or others like it is a simple way
to boost your traffic and sales.

Are you using it?


…………………………………………………………………………………………..
Other Ways Of Boosting Traffic And Sales
…………………………………………………………………………………………..

When I need to get more traffic and sales… here are some of the
things I do:

1. Write Quality Articles & Distribute Them All Over The Web

Doesn’t quite work as well as it once did but for popular articles
that get picked up and placed on countless related sites, article
marketing is still one of my most effective ways for getting traffic
and sales. I mainly use Ezinearticles, Phantomwriters, iSnare,
Submityourarticle… for getting my articles out there.


2. Put Out Press Releases

I am seeing great short term and long term results by using Press Releases.
They have become one of my major marketing tools of the moment,
I am mainly using PRWeb but it is rather expensive. So if you’re on a
tight budget, you can try the many free press release sites such as
www.1888pressrelease.com


3. Increase My PPC Advertising Budget in Google Adwords, Yahoo and
Microsoft.

When I want targeted traffic fast – I simply buy it! But be careful
because you have to know exactly what you’re doing with PPC or you can
lose a lot of money fast. So do your homework first.


4. Release a New Video On YouTube

YouTube is a great place for getting more traffic coming to your
site or sites. I like doing “how-to” videos and offering free guides
to build up my contact list of interested customers. The sale is in
the follow-up.


5. Post More Entries In My Different Blogs Around The Web

I have blogs with Blogger, WordPress, LiveJournal, Bloglines… this
always brings in immediate traffic to my sites and it is extremely
easy to do. Just make sure the content is of high quality and it will
get picked up or linked to on other related blogs.


6. Create More Keyword Targeted Content For My Many Different Sites

This is a more “long-term” solution for me, but this is the most effective
way to get good quality traffic, especially from Google. Until Bing/Yahoo
enters the picture, Google simply supplies the most search traffic on the
web so gear your sites towards Google for the immediate future.


7. Release a new viral eBook, Report or Guide

Many times I even create a new website to go along with these new guides.
The most vital part of selling on the web is that you must never play the
pushy-salesman role; but rather be a helpful guide who buyers turn to for
help and information. Learn the art of the “Pre-Sell” and you will
succeed online. Let the real selling be done by your affiliate partners.


8. Send Out Newsletters to all my Different Contact Lists

I run many newsletters and follow-up programs; it is still one
of the best ways to get repeat traffic to my sites. Sometimes
I wonder the wisdom of passing along the marketing tactics and
techniques I use to create profitable sites since I am really giving
my competition some valuable information that can be used against
me. But I have over-ruled myself and only keep the very vital
specific stuff relating directly to my sites secret.


9. Do Joint Projects With My Online Contacts and Fellow Marketers

The more you help others, the more you will succeed. This is also
the main reason I keep writing this newsletter, I have been tempted
many times to shut it down because of what I discussed
above – information can be used against you, especially in very
competitive niches. However, I get more good results than bad by
helping other people succeed online!


10. Use Your Site’s Raw Traffic Logs and Stats

When I get some spare time – I spend it digging through my raw
traffic log stats. I hunt down lucrative long-tail keyword phrases
that are already bringing in some traffic and sales. I then boost my
rankings for these keyword phrases by placing them in article titles,
blog posts, etc. and linking that content to my ranking page. By closely
monitoring what keywords are bringing in the traffic and sales…
I can adjust my marketing to rank higher for those keywords, mainly
in Google.

My content is ranked for thousands of keywords but the real trick is finding
the profitable ones and building traffic for those specific keywords and
boosting your sales. Close examination and tracking of my site’s traffic
logs will offer up the real jewels in the crown. The same probably applies
to your site or sites. Go find those long-tail keywords and exploit them.

Hope these tips help you in some way. Trying just some of them should
bring in more traffic and sales… they work for me and they should
also work for you.

Kind Regards,
Titus

http://www.bizwaremagic.com

Or try the Back To Work Special from Ken Evoy’s Site Build It:
SBI SiteBuildIt Review

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