Tag Archives: webmasters

Google Gives More Search Data To Webmasters

BWMagic’s Internet Marketing News


Google Gives More Search Data To Webmasters

You have probably heard about this already but it is very important,
especially if you’re like me and into search engine marketing.
Google thru its Webmaster Tools program is now sharing very detailed
search data for each individual search query made to your site.

What it means is this:

Say you have a site on “golfing” or “golf”.

You can now go to your Webmaster Tools account and click on a keyword
query such as “best golf clubs” which web surfers would use to find your
site.

Google will give you a break-down of its own search data:

– number of impressions

– your clickthrough rate (how many surfers click thru to your site)


– list of your site’s pages that were linked to in the results


Assuming all these numbers and data are accurate (there is a big discussion
going on right now, whether or not Google’s data is totally accurate), it will
give webmasters and marketers some useful information. It can help you improve
your conversion rate to get more visitors – which is the object of the game.

But a word of caution, don’t take anything coming from Google or any other
site on the web as gospel. I always like to compare any data with my own
web stats and web logs… always make it a practice to cross-reference your
important stats with other sources.

Besides using your own site stats and Webmasters Tools, use Google Analytics,
use Alexa data, use your Adwords and your Adsense data… plus all your performance
reports from all your different affiliate networks you’re using like Commission
Junction.

By checking all these different sources, you will get a more comprehensive
view of how well your site is doing in regards to traffic and your visitors.

Regardless of how accurate it is , this new search data coming from Google is
well worth checking out and analyzing. Mainly because just increasing your
conversion numbers by a few notches can mean many more visitors to your site.

If you want to find out more about this topic and what it can mean for your
site, I suggest you check out this great page on WebProNews here:


If you’re not using Google’s Webmaster Tools, I more strongly suggest
you get it here:

Google Webmaster Tools


Helping You Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

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How Much Traffic Do You Need To Succeed Online?

How Much Traffic Do You Need To Succeed Online

If you run a website you’re probably very concerned with
the amount of traffic your site is receiving. One of the most
common questions from webmasters is this:

How much traffic do you need for your site to be
successful?

Of course, how you answer that question will be
directly related to what the objectives of your
site are? What are your goals? Do you want to
earn revenue from your site or do you have it
just as a hobby to build up a community of like-minded
individuals?

I believe a common misconception is that you need
a lot of traffic to earn an online income. In many
cases this is not true. There are plenty of sites earning
good revenue with only 100 visitors a day.

If you have a site promoting your own product or
products you only need 2 or 3 of those visitors to
turn into paying customers to earn a healthy daily
income. Develop those customers into long-term
buyers of your products and you can plainly see
you don’t need that much traffic to succeed.

Even if you’re promoting affiliate products like
me, a site receiving only 100 visitors can be just
as profitable as a site receiving 2000 visitors a
day. Just depends on how targeted the traffic coming
to your site is and how ready they’re to buy from
you. Needless to say, selling big-ticket items also
helps to increase your income.

Much of the quality of your traffic is determined
by how will you have optimized your pages to receive
only the interested “ready to buy” visitors. You really
have to “pre-sell” your site or product BEFORE the
visitor comes to your site.

One of my most effective ways of “pre-selling” is thru
simple article marketing. I write simple short informative
keyworded articles on the products or sites I am promoting.
This draws in only people who are actively seeking my content
and products. They’re in the right mind-set to buy.

Even small amounts of traffic can be profitable if the
conversion rate is high. Some online marketers can even
earn a living by using small amounts of traffic from
the PPC search engines. Although this can be risky
for the beginning webmaster or online marketer – you
have to know what you’re doing or you can lose your
shirt.

So what if you have a website and you don’t have enough
traffic and you want more?

Here’s some of the methods I use to get more traffic:

. Write articles and distribute them all over the web

. Construct more pages on your sites directed at long-tail keywords

. Participate in online forums and communities related to your sites

. Use PPC advertising in Google Adwords, Yahoo! & Microsoft Adcenter

. Run Follow-up messages to keep subscribers coming back to your sites

. Run a weekly newsletter to do the same thing

. Use the social media sites like Twitter, Facebook, Digg…

. Participate in online blogs connected with your sites

Plus, you must also remember getting links, even reciprocal
links on popular sites will bring in a lot of traffic. So too
will placing your links in FaceBook, MySpace, Linkedin… the more
links you can build the more traffic you will receive. Many
webmasters forget links are also about getting traffic as
well as for SEO benefits.

One of the best strategies for getting more traffic is to
be persistent. Build your traffic up over a period of
months, even years. Keep at it. Keep increasing your daily
numbers until you’re satisfied with your results. And always
remember, even a small amount of targeted traffic can work wonders.

o Social BookMarking Traffic

Of all the things I have done to get more traffic
to my sites – this simple method has really produced
results. Some years ago I started adding the “AddThis.com”
button to all my sites and content.

This is a simple free program that lets your visitors
bookmark your content in all the social bookmarking/media
sites like Facebook, MySpace, Digg, Google Bookmarks…
something so simple but it actually works.

You just add the code to your wepages and visitors can
use this AddThis button to bookmark your content. If you’re
not doing this, you’re missing out on a lot of free
targeted visitors to your site.

Try it and see for yourself!

Kind Regards,
Titus

http://www.bizwaremagic.com

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