Tag Archives: web marketing

Is Content Marketing The New SEO?

Content Marketing

Is Content Marketing The New SEO?

Written by Titus Hoskins

Search Engine Optimization or SEO has long been the main stable of many a
successful webmaster or site owner, but is it still effective on today’s web?
After Google’s many decimating algorithm updates, especially Penguin, has SEO
run its natural course? Guess the real question here is a little more dramatic
– is SEO dead?

One thing is certain; Google has drastically changed how the web now works.
Through its many algorithm changes and fear mongering Google has altered
forever how content is presented and accessed on the web. Exact keyword
linking, the very heart of the Internet, has been severely if not fatally
damaged. In addition, finely tuned optimized webpages and sites are now
looked on with disfavor – especially by Google, the company that controls
75% of the web’s lucrative search traffic.

In recent years, webmasters and site owners have become so scared of Google’s
Mighty Wrath, they hesitate to even keyword link to content on their own sites
and are extremely leery of linking out to any resources, no matter how helpful
these may be for their site’s visitors. The erosion of these essential keyword
links has made the web less relevant and useful. And the fallout is just beginning.

Link building of any kind is now perceived as “unnatural” and against Google’s
infamous Webmaster Guidelines. At the very core of this discussion, if webmasters
have to actually build links then these links can be seen as unnatural and manipulated.
Backlinks from article resource boxes, blog posts, press releases, forum comments…
have all come under disdain. In other words, link building by its very nature,
is wrong and should be avoided if you want to rank in Google.

Not everyone agrees with this statement, but one does get the general overall
feeling that SEO and link building, in particular, have lost their effectiveness
on the Post-Panda/Penguin web. Webmasters have also become keenly aware of their
link profiles and backlinks from other sites. These same webmasters are scrambling
to clean up any bad links – either by removal or by disavowing them in Google’s
Webmaster Tools.

[For a very insightful look at links and link building in 2015 – read this article
by Eric Ward, a link expert who pioneered the process long before Google reared its
delightful head.]

So if link building and on-page optimization are out, what is there left for the
poor webmaster to do? One over-riding solution that is gradually coming to the
forefront is content marketing. This solution is a broad term that encompasses
a whole series of promotions webmasters and site owners can do to bring their
content into the spotlight.

This new method can often be seen as a roundabout way to promote your site and
brand. Instead of traditional SEO methods, a webmaster puts into place or builds
numerous social platforms and subscriber bases, in order to push or market their
content. For example, in the not so distant past, if a site owner wanted to build
backlinks/seo for a certain important webpage on his or her site, they would
build/exchange links from other related sites, perhaps do a guess blog post or
submit a related article to another site and do other like-minded things.

Now with content marketing the process has changed slightly – a webmaster can do
an infographic of that “certain important webpage” and submit that infographic
to all their social media sites like Facebook, Twitter, Google+, Pinterest,
StumbleUpon, Linkedin… where they have thousands or 10’s of thousands of
followers/fans eager to like and share this infographic. Or the resourceful
webmaster can make a related video to not only share on YouTube, but also on
all the other social bookmark sites.

Webmasters are now marketing/promoting related content (infographic, video,
slideshow, image…) in order to create buzz and momentum for their webpage or
brand. Subscribers and followers will comment, like and share this helpful,
funny or inspirational content to their fans and followers. All this social
activity and engagement can be seen as the new SEO. One can use it to build
natural backlinks to your website.

Same old, same old… you’re thinking, but not really.

This whole social involvement/sharing is much harder to manipulate and can be
seen as a more “natural” ranking metric by the search engines – especially Google.
Having thousands of social media followers discussing and recommending your content
will no doubt be a major ranking factor in the years to come.

In a similar light, how many active followers/fans your brand or site attracts
will also be another important ranking metric when the search engine come calling.
How well you can “market” your content will play a significant role in the number
of visitors or clients your site receives. Lastly, actively promoting your content
in all these social platforms may just be the new SEO.

Want more help with content marketing? Here are:

12 Content Marketing Strategies For Effective SEO In 2015


Authority vs Mini-Sites, My Marketing Strategies For 2012

BWMagic’s Internet Marketing Newsletter

Authority vs Mini-Sites, My Marketing Strategies For 2012

Google Spot!

Authority vs Mini-Sites, My Marketing Strategies For 2012

As you probably already know, 2011 was a real wake-up year
for my online marketing techniques. The Panda Updates by Google
dispensed total havoc on my main source of traffic and sales
– article marketing.

In article directories like Ezinearticles.com, I saw many of
my top ranked articles in Google fall from the radar, lowering
my traffic and search rankings. As a general fall-out, my main
site also took a big hit in the amount of search engine traffic
it received from Google.

However, thankfully, I did not put all my eggs in the one basket.
Over the years, I did build 9 or 10 mini-sites, mainly springing
from topics on my authority site – these sites were not affected
by Panda and some actually rose in rankings.

Keep in mind, the Panda Updates was first called the “Content Farm
Update” and was meant to lower or de-rank sites which had a variety
of topics covered within one general site. Google judged this content
to be of little or poor quality and decided to penalize these types
of pages and sites in its index.

Many webmasters and site owners have questioned Google’s reasoning
here, why should some low quality pages bring down your whole site.
Chances are extremely high, your site’s visitors will never see these
pages… it’s like saying you can’t have visitors in your home because
you have a messy attic or basement.

In addition, pages and sites which were overly SEOed or over optimized
for the search engines were hit hard in these latest series of Updates
by Google. So too, was duplicate or non-original content. In the past,
I made the mistake of placing my articles on my sites as well as in
all the article directories… this confuses a search engine such as
Google and makes it hard for them to rank the original source of the

When one door closes, another one opens.

While I am still working hard at re-designing my main site and have
not abandoned 10 years of hard work… I am cleaning out the attic and
fixing the basement. But, I have long learned on the web, you have to
adjust your marketing tactics to take advantage of what’s working
at the moment.

Actually, finding an exact domain name or search term, which has around
5-10k visitors a month or less and then building a small “high quality”
mini-site around the topic is a proven marketing tactic since the web began.
These highly focused sites often get ranked on the first page of Google
within weeks, even days.

With little or no promotion on your part!

This comes from the strength of your exact keyword domain – if you have
the domain/site for “buybluewidgetsonline” – changes are extremely high
you will get listed in Google for that phrase on the first page, if not
the top spot.

Again, this all comes back to Google satisfying its customers, if a
searcher finds what he or she is looking for by clicking your link,
Google has no choice but to list it in their index. Satisfy enough
of Google’s searchers, and your site will rise to the top.

Now, we are talking about mainly “low competition” keywords because
we are talking about small amounts of traffic. (You can use Google’s
External Keyword Tool to find exact-match keyword domains.) However,
if this traffic is highly targeted and results in good conversion rates (sales)
it is definitely worth your attention and expense.

Most times, the exact keyword domain, will trump your competition’s
SEO (link building efforts) in the majority of cases. You end up with
a site listed at the top of Google for your targeted keywords.

In 2012, I will be exploring and building more mini-sites to see
how they perform over the long term when compared to my main (bigger)
authority sites. Will keep you informed of the results.

Helpful links:

Use this page to check the Authority of a site or page:


Are Exact Match Domains Too Powerful? Is Their Time Limited?

Google Caffeine: Will Keyworded Domains Inherit The Web?

Helping People Succeed Online Since 2002!

+Titus Hoskins


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help spread the word – recommend this content by using
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Are You Using A Google Sitemap?

BWMagic’s Internet Marketing Newsletter

Are You Using A Google Sitemap?

Google Spot!

How To Use A Google Sitemap?

A sitemap is just a list of all the URLs or pages
on your site. Search engines use these sitemaps
to help index your site.

That’s basically what a sitemap is and what it does.

If you have a small site (less than 500 pages)
one of the fastest and simplest ways to get
or generate a sitemap is to use this site:


Go to that link and put in your site’s URL
and it will generate a sitemap for you within
a few minutes. It will give you an XML file of
all the URLs on your site.

Upload your XML sitemap file to your server
where your site is located. Then check this
file in a few browsers such as Firefox,
Google Chrome… to see if it is displayed

Few other things you might want to do to make
sure search engines find your sitemap. You can
submit your sitemap to Google’s Webmasters Tool.

In addition, you can give a “Priority” to how
you want the search engines to rank your page
WITHIN your own site. Your main homepage would
be “1” and the other pages can be prioritized
to the way you want them.

Of course, there is much more to Sitemaps then
this simple example. What if you have a site
which is constantly updating and adding pages
each day?

Then you’re probably going to have to install
a sitemap generator on your server – which
can get a little complicated, especially if
you’re not good with handling scripts.

But if you want to find out more about sitemaps
try here:

Google Sitemaps Explained

Helping People Succeed Online Since 2002!

Kind Regards,
+Titus Hoskins


Did you find the above information helpful? If so, why not
help spread the word – recommend this content by using
the social bookmark sites below. The SEO Gods will Thank You!