BWMagic’s Internet Marketing News!
o Crashing The Traffic Party – How To Use The World’s Top Sites
To Promote Your Own Site
Most times, common sense is the only Internet marketing strategy you need.
All you have to do is use some simple reasoning to achieve your goals, many
times it is only a matter of using your head to figure out the easiest route
For example, one of the hardest obstacles to overcome for most webmasters
is getting enough traffic to their sites. You need traffic if your site is
to succeed – plain and simple. You must have traffic and lots of it.
It doesn’t take a genius to realize, in order to get traffic you must go to
the places/sites that have the majority of the traffic on the web. These top
sites command enormous amounts of traffic each day and they get thousands
of visitors each second.
So it stands to reason, you must put or place your site into this whole traffic
mix of these top sites. Fortunately, this is very easily done without too
much work on your part, but it may mean joining many of these top sites and
doing some self-promotion.
First up, you have to tackle the search engines which represent or controls
much of the quality traffic on the web. People use these sites to find what
they’re looking for on the net, you must get your site listed/ranked on these
search engines, especially Google.
Google is the number one site in the world and until Bing/Yahoo replaces it,
you must gear your site towards Google. This is not difficult, actually it
is quite simple. One of the keys to getting listed and ranked well in this top
site of the web is quality unique content. Just create unique quality
content on your site and Google will notice you and send you traffic.
I like taking a holistic approach to Google, it is not simply a search
engine, it is much, much more. You have to tie your site into all the many
different facets of Google – use iGoogle to create your profile,
use Google Products to promote your products, use YouTube to promote
your videos, use Google News to promote your latest news or articles,
use Google Docs to promote your PDF files and ebooks, use Blogger to
promote your blogs and RSS feeds… and the list goes on.
By incorporating or totally immersing your site into the Google online
juggernaut, you will receive plenty of quality traffic. I also like to
connect my sites with the commercial side of Google by using Adwords
and buying search traffic. I also use Google Adsense on my sites to
off-set the cost of buying that traffic. Actually, truth be told, I spend
the majority of my time – adjusting, optimizing and promoting my content
We have to go back to the common sense factor again, my traffic logs
and stats show that Google sends me around 80% of my traffic. It is
only natural that I concentrate on optimizing my site and content
to please Google. But that doesn’t mean I ignore the other search
engines or the other top sites on the web, just the opposite is true.
Mainly because Google has a complex algorithm they use to rank sites and
content on the web. One major overriding part of these 200 or so ranking
factors is how well your site is connected with other sites/content on the
web. Getting backlinks from high PR sites is vital for achieving high
rankings. Webpages are given PageRank from 0 to 10, with 10 being the best.
Now, by activily connecting/promoting your site within the top
sites on the web, you’re telling Google your site is important.
Moreover, web users are telling Google your site/content is important
and relevant. Getting backlinks on top sites like Wikipedia, YouTube,
About.com, Ask.com… will tell Google your content matters to web surfers.
Likewise, getting your content bookmarked in all the social networking
sites like Facebook, MySpace, Digg, Flickr, Twitter… will tell Google
and the other search engines your content is relevant.
Proving that your content is relevant will be one of the major keys
to getting top rankings, especially in Google. Therefore, connecting
your content with all the major sites on the web makes sense, no matter
how you view it. Having your content discussed, bookmarked and linked
to will make all the difference in the world to the success of your
Now, as mentioned before, getting your site/content connected and linked
from these top sites is not difficult. Simply join many of these sites
and create profiles, submit content, add your links and so on. Another
way is to make it easy for your site’s content to be bookmarked in many
of these top social media sites. I like using a simple button like the one
from AddThis.com which makes it easy for your visitors to bookmark your
content for you. Again, common sense and simple practicality wins the day.
So is your site well connected to the top sites on the web? Does
it have a presence in all these high volume traffic sites? If the
answer is no, then your site is probably missing out on a lot of
free traffic which it could be getting. Just make a conscience effort
to involve and connect your site/content with many of these top
sites on the web. You will be pleasantly surprised with the results
of your efforts. So start mingling now!
Here’s a short list of some the Top Sites and their PageRank:
1. Google PR10
2. Facebook PR9
3. Yahoo! PR9
4. YouTube PR9
5. Windows Live PR8
6. Wikipedia PR9
7. Blogger PR8
8. Microsoft Network (MSN) PR9
9. Baidu (Chinese search engine) PR8
11. Myspace PR9
13. Twitter PR9
18. WordPress.com PR9
21. Bing PR9
22. eBay PR8
29. Craigslist.org PR7
33. Flickr PR9
38. Hi5 PR7
40. Go.com PR8
46. Ask.com PR8
50. Blogspot PR8
Hope this helps you in some way.