Tag Archives: seo

Is Content Marketing The New SEO?

Content Marketing

Is Content Marketing The New SEO?

Written by Titus Hoskins

Search Engine Optimization or SEO has long been the main stable of many a
successful webmaster or site owner, but is it still effective on today’s web?
After Google’s many decimating algorithm updates, especially Penguin, has SEO
run its natural course? Guess the real question here is a little more dramatic
– is SEO dead?

One thing is certain; Google has drastically changed how the web now works.
Through its many algorithm changes and fear mongering Google has altered
forever how content is presented and accessed on the web. Exact keyword
linking, the very heart of the Internet, has been severely if not fatally
damaged. In addition, finely tuned optimized webpages and sites are now
looked on with disfavor – especially by Google, the company that controls
75% of the web’s lucrative search traffic.

In recent years, webmasters and site owners have become so scared of Google’s
Mighty Wrath, they hesitate to even keyword link to content on their own sites
and are extremely leery of linking out to any resources, no matter how helpful
these may be for their site’s visitors. The erosion of these essential keyword
links has made the web less relevant and useful. And the fallout is just beginning.

Link building of any kind is now perceived as “unnatural” and against Google’s
infamous Webmaster Guidelines. At the very core of this discussion, if webmasters
have to actually build links then these links can be seen as unnatural and manipulated.
Backlinks from article resource boxes, blog posts, press releases, forum comments…
have all come under disdain. In other words, link building by its very nature,
is wrong and should be avoided if you want to rank in Google.

Not everyone agrees with this statement, but one does get the general overall
feeling that SEO and link building, in particular, have lost their effectiveness
on the Post-Panda/Penguin web. Webmasters have also become keenly aware of their
link profiles and backlinks from other sites. These same webmasters are scrambling
to clean up any bad links – either by removal or by disavowing them in Google’s
Webmaster Tools.

[For a very insightful look at links and link building in 2015 – read this article
by Eric Ward, a link expert who pioneered the process long before Google reared its
delightful head.]

So if link building and on-page optimization are out, what is there left for the
poor webmaster to do? One over-riding solution that is gradually coming to the
forefront is content marketing. This solution is a broad term that encompasses
a whole series of promotions webmasters and site owners can do to bring their
content into the spotlight.

This new method can often be seen as a roundabout way to promote your site and
brand. Instead of traditional SEO methods, a webmaster puts into place or builds
numerous social platforms and subscriber bases, in order to push or market their
content. For example, in the not so distant past, if a site owner wanted to build
backlinks/seo for a certain important webpage on his or her site, they would
build/exchange links from other related sites, perhaps do a guess blog post or
submit a related article to another site and do other like-minded things.

Now with content marketing the process has changed slightly – a webmaster can do
an infographic of that “certain important webpage” and submit that infographic
to all their social media sites like Facebook, Twitter, Google+, Pinterest,
StumbleUpon, Linkedin… where they have thousands or 10’s of thousands of
followers/fans eager to like and share this infographic. Or the resourceful
webmaster can make a related video to not only share on YouTube, but also on
all the other social bookmark sites.

Webmasters are now marketing/promoting related content (infographic, video,
slideshow, image…) in order to create buzz and momentum for their webpage or
brand. Subscribers and followers will comment, like and share this helpful,
funny or inspirational content to their fans and followers. All this social
activity and engagement can be seen as the new SEO. One can use it to build
natural backlinks to your website.

Same old, same old… you’re thinking, but not really.

This whole social involvement/sharing is much harder to manipulate and can be
seen as a more “natural” ranking metric by the search engines – especially Google.
Having thousands of social media followers discussing and recommending your content
will no doubt be a major ranking factor in the years to come.

In a similar light, how many active followers/fans your brand or site attracts
will also be another important ranking metric when the search engine come calling.
How well you can “market” your content will play a significant role in the number
of visitors or clients your site receives. Lastly, actively promoting your content
in all these social platforms may just be the new SEO.

Want more help with content marketing? Here are:

12 Content Marketing Strategies For Effective SEO In 2015


Is Google The New McCarthy?

BWMagic’s Internet Marketing Newsletter

Is Google The New McCarthy?

Google McCarthyism Link

Is Google The New McCarthy?
Written by Titus Hoskins

It was while I was reading a WebProNews Article entitled
“Google Has People Scared To Link To Their Own Content”
that I realized for many webmasters and site owners, Google
has become our boogieman. One which scares the “Bejesus” out
of any honest hard working webmaster!

It also got me thinking about historical equivalent figures
or situations which would match our current dilemma with Google.
The best I could come up with was McCarthy or McCarthyism.
The type of fear-mongering and down right hysteria associated
with Google’s latest series of Algorithm Updates such as Panda
and Penguin can be compared to what happened in the 50’s McCarthy

Some may argue McCarthyism was too serious an issue or caused
too much damage to innocent folks to be applied to Google and
the SEO world. However, don’t ask the webmasters and site owners
who have lost their livelihoods because of the recent Google
updates – for them, suddenly losing everything is not a joke
and is definitely a serious matter.

Many more webmasters are struggling in very difficult times and
simply can’t figure out why Google has turned so negative in
regards to their site. Most are doing strictly Whitehat SEO and
feel their site has been “blacklisted” by Google for some unknown
errors along the way.

This all reflects back to the McCarthy era where people were
basically fighting ghosts and untruths, but the suffering was
very real. The same can be said for the Panda and Penguin Updates.

Anyway, I have written a very detailed article on whole Panda/Penguin
fallout and how it applies to webmasters. You may find if helpful
in understanding this situation better. You can read it here:

Is Google The New McCarthy – Fear And Loathing In The SEO World

Helping People Succeed Online Since 2002!

Kind Regards,

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Is Pleasing Google Worth It Anymore?

BWMagic’s Internet Marketing Newsletter

Is Pleasing Google Worth It Anymore?

Kiss Me I'm Google

Is Pleasing Google Harming Your Business?

Every site owner and webmaster must answer this question for themselves,
but since all the endless updates and constant algorithm changes, Google
is not making that decision any easier. Since the Panda and Penguin Updates,
some webmasters go so far as wondering whether ranking in Google is worth
all the pain and frustration.

Then the cold hard reality and more importantly, your traffic log stats,
hits you in the face. Google search engine traffic is very valuable – get
just a faction of this traffic, and you can have a profitable site or business
on the web. For many webmasters, obtaining high keyword rankings in Google
for your niche or business, simply means steady sales and leads on a daily basis.

However, if your site has come under a manual penalty or suffered with
all the different changes, is Google worth your time to fix? If you can
afford to out-source your recovery and link building chores, pleasing
Google is well worth it. But if you’re a small operation and have to
spend all your time fixing issues, which Google is constantly inventing
and re-inventing, then you may consider all the time wasted too costly
for the survival of your online business. It’s a business call or decision
every site owner has to make.

In other words, don’t ignore your site and business, just for the sake of
pleasing Google. For over 10 years, Google has been conditioning webmasters
and site owners to jump when they say jump – we are probably all guilty of
being manipulated by Google. Dog, Pavlov and Bell. More sadly, we have all
become addicted to all that free search traffic – maybe it’s time we all
kicked the Google habit.

Concentrating only on Google may be the wrong strategy here and one only
site owners must decide for themselves.

Again, what makes this decision really tricky, Google simply controls the
majority of the web’s search traffic, especially in the lucrative North
American market. So even if you get a number one ranking in both Bing and
Yahoo… the traffic is nothing compared to what you would receive with a
number one ranking in Google. Been there, done that.

However, Google has become extremely unstable in the last year and a half.
Getting and maintaining your Google rankings and traffic are a total crap-shoot,
almost every day, there are changes to Google’s algorithm, the complex formula
they use to rank sites and content on the web. No matter how pure your site
is or how pure your marketing tactics may be – there’s no guarantee your site
won’t see a drastic drop in traffic from Google, without any notice or warning.

So is Google worth all the hassle?

Yes, but putting all your marketing efforts into the Google traffic basket
can prove to be a fatal mistake. One many site owners and marketers sadly
discovered in 2011 and 2012. A much better marketing strategy is to diversify
your traffic sources – so you’re just not receiving the majority of your traffic
from Google search. Make sure your site can be found and ranked high in the other
search engines such as Bing, Yahoo and now Facebook. Build traffic links with other
related sites in your niche, put the emphasis on getting targeted traffic and
visitors, and not just for SEO reasons.

In addition, make sure your site has a strong presence in all the major social
networks such as Twitter, Facebook, Linkedin, Pinterest… and so on. Build
strong communities in all these networks and use these communities to boost
your traffic. Don’t forget about Google, but just consider it like your rich
step-sister, the one standing in the doorway, which can be relied upon, to give
you extra valuable traffic every now and then.

However, if you’re still having trouble with Google and becoming more frustrated
each and every day – take heart and always remember this important fact and never
forget it:

The Web Is Mightier Than Google – Always Has Been And Always Will Be.

Helping People Succeed Online Since 2002!

Kind Regards,
+Titus Hoskins

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Did you find the above information helpful? If so, why not
help spread the word – recommend this content by using
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