Tag Archives: seo tools

Will “GoogleMe” Finally Make Google a Two-Trick Pony?



BWMagic’s Internet Marketing News


Will “GoogleMe” Finally Make Google a Two-Trick Pony?


If you have been reading this small marketing newsletter or emails,
you know I am probably too obsessed with Google and everything
connected with it. However, since 80% of my online income
comes directly or indirectly from Google there is a reason for
this insanity.

Or in other words, without my high rankings in Google my income
would be cut down to 20% – Ouch!

For this reason I keep a close eye on Google and all the rumors
swirling around it. Lately, the buzz concerns “GoogleMe” or “Google Me”
which is supposed to be a “Facebook Killer”, a social network
program/site being developed by Google.

(I am not making this up folks – this rumor comes from CNN –
best source on the planet for rumors and gossip. Find it here:
http://tech.fortune.cnn.com/2010/06/28/a-new-social-network-google-me

Since Google started people/critics have been complaining that
Google is a “one-trick pony”, its one and only really successful
venture has been its lucrative search engine and its obvious
dominance of that market – at least in the North American
marketplace.

Despite offering up or buying up some very popular programs
such as Gmail, Youtube, Google Voice, Google Buzz, Android
and even venturing into the Nexus One Phone —- Google is still
mainly known for online search.

Now, besides Apple and Microsoft, Google’s main competition is
Facebook, which has the growth and numbers Google can only
dream about. People have embraced Facebook and use it daily to
connect with colleagues, friends and family.

However, Facebook is morphing into more than just a social network
of like minded individuals – it is becoming a search engine. The
Facebook “Like Button and Box” is becoming a more democratic way of
voting for your most popular websites and products. Facebook’s
Open Graph Search can be seen as a real challenge to Google.

The search functions on Facebook even have an “auto-suggest” feature
which makes it even more effective. All this must have Google concerned
since it really has no competition to worry about – the upcoming
Bing/Yahoo might be a minor irritant but Google has already strongly
beaten those two in the search marketplace.

This brings us back to the question at hand – does Google have a
Facebook type program in the works? Can it possibly give Facebook
some competition?

Most of Google’s new programs have not caught fire with the general
public – at least not in the way that Facebook has. Google Buzz,
Google Voice, iGoogle, Google Wave… all have been debuted with
much fanfare and buzz, only to stall or peter out; at least when
you compare them to something like Facebook.

GoogleMe, if it does surface, could suffer the same faith or it could
break the mold and give Google another popular program to further
develop and strengthen its search dominance. And it can be monetized in
the save way that Google has monetized (some say ruined) YouTube.

However, others disagree, many believe Google monetization of YouTube
has made that program stronger and has given a revenue source for
millions of young Spielberg wanabes. More power to them and Google.

Now from a marketing angle, GoogleMe like Facebook, could be a great
place to promote your website and/or products. Recommendations from
family and friends play a vital role in what we finally buy. Recommendations
from people we know and trust is a major buying factor and marketers have
taken advantage of this fact for a long time.

But can a GoogleMe really give Facebook some real competition?
The answer is a definite YES.

People will use the site that gives them the best features and
programs, but Facebook’s numbers could be a problem for Google,
most people use Facebook because that’s where everyone else is.

If GoogleMe becomes “the” place to be on the web, then it will
finally give Google its second “out of the ballpark” program. One
that can generate lucrative revenue streams beside search, although
search will probably be a major part of any program Google creates.

…..



Very Comprehensive Set Of SEO Tools

Keywords and keyword density plays an important on-page
role in how well your pages ranks in the search
engines, especially for highly competitive keywords.

Getting the right density can move you up a few
spaces – so it is helpful to compare the 10 sites
in your niche for keyword density.

Use this site and their very comprehensive SEO tools
to help you on this:


http://www.gorank.com/seotools




Helping You Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

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How Well Do You Know Your OWN Site?

BWMagic’s Internet Marketing News



How Well Do You Know Your OWN Site? Your Competitor’s?
These Handy SEO Tools Will Reveal All!

Needless to say, if you have a website, you will already know
it is becoming very competitive on the web. If you’re in a
lucrative niche market you will have probably already felt this
competition, not only from webmasters like yourself, but also
from major multi-billion dollar companies who have wised up
and SEOed up to take advantage of all this free organic traffic
coming from the search engines.

The competition is getting brutal.

For example, in some of my niche markets, I am competing to
get on the first page in Google for keywords that have over
220,000,000 competing pages. Hitting those first 10 spots is
where the money is located. You have to get onto that first
page in order to see your best results. And it is becoming
harder and harder to stay in those top 10 spots.

Of course, one marketing tactic is to simply NOT compete at
all, and go for the “long tail keyword phrases” which have
less traffic but also less competition so you can get on the
first page of Google within a few days. This route will save
you a lot of frustration and sleepless nights.

However, if you’re like me and have held some lucrative keywords
on the first page of Google for over 4 or 5 years… seeing other
webmasters and especially big corporations come in and bump your
listing off the first page – totally ticks me off!

As the competition gets harder, you have to get smarter. Especially
if you have a small site with limited resources to spend on building
links and creating unique content. So you have to try and outwit your
competition.

Now if you know me, I am always pushing the “knowledge” button.
The more you know about your competition, the more able you are
to compete with them. And to a certain extent, the more you know
the more able you are to even beat your competition.

Over the years, I have used countless tools and software programs
to really get to know my competition. Thankfully, there are many
free programs you can use to discover most of what you should know
about your competition.

First, simply using the Google search engine will tell you who is
listed on the first page for your chosen keyword or keywords.
It will also tell you how many pages you’re competing against.
Now if you have a multi-worded phrase put quotation marks around
the “keyword phrase” and do an exact search in Google, which will
tell you the number of webpages which has this exact phrase
on them. This is probably your true competition.

Then you have to take a close look at your competition. Here is
one free tool that has been around since 2005 and you don’t even
have to sign-up to use it.


www.reactionengine.com

Just type in your site’s URL + a keyword and this tool will analyze
the SEO factors for you. They will even give you a “grade” for your
page!

But most importantly, they will give you some very valuable
information about your own site or your competitor’s site. You
can use this information to better design your site to hit all
the proper SEO signals which the search engines use to rank your
site.

In a recent WebProNews video interview, Matt Cutts said Google
has over 200 signals which it uses to rank pages. Now these
are the ranking factors which Google uses to rank your pages.

But really they are signals… give off the wrong signals and your
page will go down in the rankings. You really want all your
on-page SEO signals to be done right – simply because this is something
you have total control over.

For example, if you use the link above, it will tell you how
well you’re using your site against a certain keyword:


– is your main keyword in the title?

– is it in the meta tags?

– is it in the heading?

– is it in the body?

All these things do affect how well your site ranks in the
search engines. So it might be beneficial to take a look at
your site and see how will it does. And make any appropriate
changes.

Once you have taken a really close look at your site or page,
then you have to examine your main competition. Take a look at
how their site performs for your chosen keyword. What are
they doing different from you? How are their pages optimized
for the search engines? See how they are ranked?

Now look at how you can improve your site to better compete
with your competition. By first getting all your on-page SEO
factors/signals better optimized will help you compete better
with your competition.

Of course, there are many different sites like the one above
which you can use to find out more information about your
competition. I also like using:

www.compete.com
www.seotoolbook.com
www.iwebtool.com

Plus, as you probably know, I am a long-time user of the
Firefox Toolbar Add-on from

SEO Quake


This handy SEO toolbar gives me all the important SEO pointers
about a site while I am surfing. It does slow down your browser
a bit, but the information you get is as they say: priceless.

When I am checking out a site – either my competitor or when I
am looking for search partners, one thing I always check out on
this toolbar is the “SEMRush SE Traffic Price” this tells me the
worth of the search engine traffic this site is receiving each month.
If they had to pay for this traffic – that’s how much it would cost
them. Someone with $500,000 worth of traffic coming in each month,
probably knows what they’re doing when it comes to keyword positioning.

And another one is Alexa.com which I like to use to see the
traffic numbers, but also to check some of the links my competing
sites have. One marketing tactic, go out and try to get the same links
as your competition. If you want to truly compete with your competition
and beat them, you have to “out-link” them.

You also have to take a really close look at their whole site and
how it is constructed. What social network/bookmark sites are they
using? Are they using Twitter? Are they using Facebook? Are they
using Adsense? How many pages do they have indexed in the search
engines?

All of these things will add to your “knowledge” about your
competition. The more knowledge you have, the better you will
be able to compete…

Anyway, this is just some of the things you can do to check out
how well your site is optimized for SEO and also some ways
you can check out your competition. Go get ’em!


Helping You Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

Did you find the above information helpful? If so, why not
help spread the word – recommend this content by using
the social bookmark sites below. The SEO Gods will Thank You!

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