BWMagic’s Internet Marketing Newsletter
5 SEO Benefits Of Using WordPress Blogs
As you probably know, I am not a tech person, but last
week I had to upgrade several of my wordpress blogs. On
one of them I even had to update the MySQL and PHP, as
well as backup a database and move it before I could
manually upgrade my WP blog to the latest version.
I mention all this because many webmasters are sometimes
discouraged from using a WordPress blog because occasionally
they will have to go in and handle some of the tech stuff.
However, the WordPress platform is very well established and
the directions/support/forums are all very professionally
run and managed.
So there simply is no reason why any webmaster shouldn’t be
using this type of free blogging software in conjunction with
their site or sites.
If you’re one of those who is not using WordPress or similar
blogging software with your site, here are 5 SEO reasons
why you should use it.
1. – Get your content indexed in Google almost instantly by
simply using a WP blog. I use Google Alerts to get an email
every time Google indexes any piece of online content associated
with one of my keywords so I know immediately when my blog
posts are indexed. Sometimes it’s a few minutes, sometimes
a few hours – but the content/posts get indexed almost
immediately. Needless to say, getting your content crawled
and indexed by Google is the starting point to getting more
2. – WordPress is “Keyword and Category Rich” so you can
easily target your main keywords and keyword phrases. You
can have your blog neatly divided into categories and the
proper sub-categories so that the search engines will love
your blog. Again, having this kind of blog software/platform
will make it easy for you to target your keywords and help build
your rankings. You can also place your main keywords directly
in the URL for your blog posts.
3. – Blogs are current and while that might sound rather
obvious but recently Google has come out and stated it does
take the “timeline” or “date” into consideration when presenting
their search results. Using WordPress will give you current
timelined content for Google to easily digest and present.
Having this relevant and current blog content can prove to
be a major SEO benefit in the months to come.
4. – All blogs have RSS feeds. This is another obvious
fact but many webmasters simply don’t understand what
RSS feeds do. RSS stands for Really Simple Syndication
and it is a great way to get your content on the web.
Just think of it as a proactive method rather than a
passive method. RSS pushes your content out to all those
who want to receive it. It’s like broadcasting your content,
instead of just having it sitting on a static HTML page.
5. – Keyword anchor links embedded in the content of your
blog posts. Again, this is another one of those recent
SEO changes which affects the importance search engines
place on your backlinks. Years ago, backlinks coming at
the end of a post or article were good enough. However,
these days, search engines like Google are looking for
more natural backlinks which appear throughout the whole
body of your material, especially in the first couple of
paragraphs. Blogs give you the perfect chance to embed
your backlinks directly into your content so that you can
reap the SEO advantages.
Now, these are just 5 SEO reasons to have a WordPress
blog or blogging software on your site. There are other
SEO benefits such as allowing “comments” from users which
can add to the content of your site. These comments are
also judged by the search engines to see if you have a
live active blog or community. Only drawback, I have
found comment spam to be a problem, especially on a high
ranked site. But you can put software in place to cut down
on the amount of spam you get.
Another whole issue is Pingbacks/Trackbacks and how they can
affect your rankings or SEO efforts. These are like backlinks
but I usually manually inspect these links to determine their
quality and whether or not I want to accept them. But again, it’s
another way using a WordPress blog can have SEO benefits.
So even if you’re not a tech person, I would suggest
you put a WordPress blog on your site or if that’s too
much trouble you can always just create a free blog
hosted on the WordPress.com site. Regardless, this is a
great way to boost the SEO factors associated with your
Several ways to set up a WordPress blog… easy way
is to simply use the free hosted service at WordPress.com
– just follow the instructions on the site.
The other way is a little more complicated… you
have to download the WordPress Software first from
the .org site.
And then follow their instructions in the download…
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