Tag Archives: search engine optimization

Will Google Introduce One-Page Infinite Scrolling For Search?



BWMagic’s Internet Marketing Newsletter


Will Google Introduce One-Page Infinite Scrolling For Search?




Google Spot!





Google is constantly making changes to how they
rank pages AND how they display their search results.
Webmasters and site owners can do a lot to affect the
outcome of the first one by building more links,
increasing the quality of their content and practicing
better SEO (Search Engine Optimization) techniques.
However, besides picking the title and description,
webmasters have little control over how Google displays
your listings in their organic search.

Recently, we have seen Google introduce Instant Search,
automatic fill-ins, page previews… could more exciting
changes be coming down the pipeline?

Rumors are flying that Google may adapt a one-page layout,
like they now have for Google Images, and introduce
infinite scrolling with a static menu on the left
always in view. This could possibly change Google’s
SERPs dramatically, to say the least.

Just imagine, you have a listing/ranking for your site
in Google but it’s currently in the 30 or 50th spot.
You have a really catchy title and description which
attracts a lot of clicks if only people could get the
chance to view it. Now, if Google sees the light and
goes with infinite scrolling, searchers will now have
a greater chance of seeing your listings and clicking
through to your site. More traffic, more visitors and
more sales.

Let’s face it, most people don’t click beyond the first
page and very, very few click through to the third or
fourth page. While I have seen slightly different percentages
stated, I read in the Warrior Forum that “89% of all traffic
goes to the webpages on the first page. And 42% of that goes
to the page ranked number 1. The last place finisher on page
1 gets 3%.”

While top 5 organic results will still probably get the
majority of the traffic… but in the slight chance that
Google does introduce this new format, many more Google
users will see your listing in the 30th or 50th spot.
Might be a small learning curve but searchers will go deeper
into the search results if all they have to do is scroll down,
without clicking those extra pages.

To find out more and to watch a video of this new
Google Interface – you can click here:


Will Google Remove Pagination From Their SERPs?





Helping People Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

P.S. These are the Actual web marketing tools which
I use daily to earn a full-time online living:

http://goo.gl/0CBr

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help spread the word – recommend this content by using
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How To Simplify The Whole SEO Process



BWMagic’s Internet Marketing Newsletter


How To Simplify The Whole SEO Process




Google Spot!





Lately, where SEO is concerned, I believe there has been two major
shifts.

1. Whole Site Ranking – After Panda, Google is judging and ranking
your whole site, rather than just one page or one piece of content.
Having a site filled with excellent content is no longer good enough,
this content must be quick to load, easy to read and have all the
right navigation and layout. You must be careful to have most, if
not all of your site, filled with original content. In addition,
you should also note that some webmasters or websites who were hit
hard by the Panda Update, have found creating subdomains for their
different sections of their sites have brought their Google traffic
numbers back up, especially any sections which may be different from
your general content.

2. Social Networks/Bookmarks – Google with the introduction of Google+
and the Google +1 button is starting to create its own social ranking
program and system. These social backlinks and rankings will play a bigger
role in how Google ranks pages and your site. Your site and content should
contain all these buttons and bookmarks – so that your visitors can
follow you and bookmark your content. I also believe in very near future,
if it’s not already happening, how MANY followers, fans, subscribers you or
your site have in Twitter, Facebook, Youtube, Google+… will make a big
difference in how Google ranks your site and content.

Having said all that, like many webmasters, I am still pretty much
operating by the old SEO rules and practices. Creatures of habit.
For what it’s worth, here’s how you can simplify your whole SEO
process:

1. Try to create a short domain with your targeted keyword
in the domain name, go with a .com domain if you can get it and if
you have to use a multi-worded domain, try to get your keyword at
the beginning.

2. Create an “easy to navigate” unique content rich site which
is optimized for the search engines, but directed solidly at solving
your visitor’s needs. If you’re on a budget, one of the easiest ways
to do this is to use the free WordPress software/platform to create
a keyword optimized site. Make sure this site is totally intertwined
with all the latest social networking programs such as Twitter, Facebook,
MySpace, Linkedin, YouTube… make sure you have profiles/accounts
in all of these platforms to compliment your main site.

3. Link to main interior pages from your home or index page.
These interior pages should have your targeted keywords in the “Title”,
“URL”, “Meta Tags”, “H1 Headings”, “First Paragraph”, “Last Paragraph”
and use keyword variations throughout the content. Place a few in bold
print and italics. Don’t be afraid to create large pages and link out
to other authority sites in your niche. Don’t worry about keyword
density unless it goes over 4%… this should not happen if you write
naturally for your visitor and not for the search engines.

4. Build quality one-way links by creating articles, press releases,
blog posts, videos, viral reports… and submit these to the major places
on the web such as free article directories (my favorites are still
ezinearticles, goarticles, buzzle, ideamarketers, isnare and article
alley). The real trick here is to consistently produce fresh content,
which steadily builds your backlinks month after month, year after year,
decade after decade!

5. Do whatever you can do to enrich your visitor’s experience.
Add valuable free content, free ebooks or ecourses, offer a comprehensive
guide or guides to your visitors. Connect all this free content to your
autoresponder opt-in list or newsletter and build repeat targeted traffic
to your site. In addition, make it extremely easy for these visitors to
bookmark/follow your content in all the social media sites: Twitter,
Facebook, MySpace, Google +1, and so on.

6. Rinse and Repeat. One of the little known tactics about achieving
top rankings in the search engines, especially Google, is to create not one
site but two or more sites in your niche market. (If you’re on a budget or
time is short, try creating two pages on your domain related to the
same targeted keywords.) Instead of trying to rank for one site in Google,
create two complimentary sites on the same related keywords, and you will
find it much easier to get to the top spots. Interlink these sites and you
can even promote them together, just make sure they each have unique content
and adds more detail and/or information for the visitor.

Over the years, I have come to believe strongly, achieving high rankings
is not some complex process but just a matter of persistence. Consistently
promoting your content by building quality backlinks will get you to the
top and keep you there. But the whole trick is persistence, keeping at it,
day after day… building those links back to your content. I also believe
it is the number of backlinks which is the key and this has been proven to
me many times over the years. Many SEO experts will now argue that links
have taken a back seat to other factors such as site authority and structure,
but I am not convinced this has happened. At least not yet, but data from
the 160+ million Google Chrome users, the new Google +1 Button and Google+
social networking platform, may eventually lower the importance of backlinks
and PageRank.

However, at the present time, if I stop promoting a page or competitive
keyword, it usually drops from the first page of Google. To get it back
on the first page, all I have to do is promote it with a few articles,
blog posts, press releases, videos… and it jumps back into the top spots,
even Post Panda. I mention all this because many times, SEO firms and experts
will try to complicate things with convoluted explanations and complex processes.
While in actual fact, achieving high rankings can be simplified down to nothing
more than persistence and adding a few quality backlinks.



Helping People Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

P.S. These are the Actual web marketing tools which
I use daily to earn a full-time online living:

http://goo.gl/0CBr

Did you find the above information helpful? If so, why not
help spread the word – recommend this content by using
the social bookmark sites below. The SEO Gods will Thank You!

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3 New Upcoming SEO Wildcards



BWMagic’s Internet Marketing Newsletter


3 New Upcoming SEO Wildcards






Google Spot!







Last week I told you about the Chrome Browser and the new
Google +1 Button, which I really believe will become
a big factor in how much traffic you get from Google.

Especially since these +1 buttons will be displayed in Google
search results for those who are logged into a Google account.
Just imagine coming across two links while using Google search:
one with a couple of +1 clicks and another link with 1000’s of
+1 clicks or recommendations.


Which link would you click?.


Now, there’s another SEO wildcard to worry about, recently Google
has come out and said they will be supporting “authorship markup”
or the “author” attribute tag in their search engine. For online
writers who have a well established body of work or reputation…
the fallout from this new ranking signal or factor could be even
more significant than the +1 button.

While this is quite a recent development and the implications for
how this factor will play out are unknown. Google says it is a way
to connect authors with their content on the web.

As posted by Othar Hansson, a software engineer at Google:

“The markup uses existing standards such as HTML5 (rel=”author”) and
XFN (rel=”me”) to enable search engines and other web services to
identify works by the same author across the web.”

Could this mean that Google will place an “authority” value on web
writers, the same as they now do for “authority” sites? Actually,
Google may have been doing this for some time, but now they are
making it formal. If so, this could be a real game-changer, especially
if Google ranks content by a certain well established quality author
higher in their index than a lesser known author – regardless of where
his or her content is displayed.

I can envision a whole legion of webmasters scrambling to place an
” on their sites, listing out all their background bio info,
all their links to the different social networking sites such as Linkedin,
Twitter, Facebook… and you can even link to your other sites and articles.
I have already done this on my site and listed down all my official sites,
blogs and profiles in the different networking/social media sites.

By linking out to all these profiles and using the (rel=”me”) in the
links, tells Google all these pages are by me or the same author.

This could have a huge impact on content scraping and the downright
theft of your content. If Google can tag your “verified” content as
yours and rank it accordingly, that would be a good thing. However,
this is not an ideal world and now authors have to really worry about
unscrupulous folks stealing not only their content, but their names
as well. Ouch, this could be a massive headache for web authors who
have established a strong presence on the web. Lets just pray real
hard that Google gets this one right.

I have already had to contact one major article directory where someone
was using my name. Thankfully, this was a spammer from Asia and the
directory could easily see through this situation. I also have a rather
unique name which should help… and if you start to seriously do a lot
of quality writing on the web, I would suggest you use a very unique
“pen-name”, if everyone has been calling you John Smith for all these years.

Link this content with your name or pen-name to an author’s page on the same
domain by using the (rel=”author”) attribute tag – something like:


<* a href="http://yoursite.com" rel="author">Read more about Pen Name<*/a>


Now if you’re placing your written content on a site where you don’t
have an author’s page, you can link this content back to your author’s page
on your own site or domain – in this case you would use something like:


<* a href="http://yoursite.com/Pen Name" rel="me">Read more about Pen Name<*/a>


By using these links and tags in your resource box links, you’re pointing
out that this content belongs to you and can be verified as yours, no matter
where it is displayed on the web.

Of course, I call this an SEO Wildcard, because we don’t know to what extent
Google will use this “author” tag in their ranking algorithm – could play big
part, or a very small part. But from past experiences, regardless of how it ranks,
optimizing your content for Google and the other search engines have always
helped my rankings… I am sure this will be no different.

You can find out more here:


http://www.google.com/support/webmasters/bin/answer.py?answer=1229920


or here:


3 New Upcoming SEO Wildcards You Should Know About




Helping People Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

P.S. These are the Actual web marketing tools which
I use daily to earn a full-time online living:

http://goo.gl/0CBr

Did you find the above information helpful? If so, why not
help spread the word – recommend this content by using
the social bookmark sites below. The SEO Gods will Thank You!

Facebooktwittergoogle_pluspinterestlinkedin