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Google Refreshes The Penguin Update For The Third Time

BWMagic’s Internet Marketing Newsletter

Google Refreshes The Penguin Update For The Third Time

Google did a data refresh of its Penguin Update last week on Oct. 5th,
impacting around 0.3% of English queries. Matt Cutts tweeted about the
new refresh in his Twitter account:

Weather report: Penguin data refresh coming today. 0.3% of English queries
noticeably affected. Details: goo.gl/AF5kt

— Matt Cutts (@mattcutts) October 5, 2012

Some has suggested that “noticeably affected” means those search results
in Google which are “above the fold” or basically the top five spots in organic search.

With this new refresh, some webmaster are announcing huge recoveries, here’s one listed here.
Others are doubting these recoveries from Penguin. This site saw no noticeable change in
its rankings after the refresh, despite removing over 40k of low quality links. We also
have seen no sign of Google’s “Disavow Link Tool” and it’s probably not coming any time
soon – if ever.

The SeachEngineLand folks are naming these updates in the following manner:

Penguin 1: April 24, 2012 (3.1%)
Penguin 2: May 26, 2012 (less than 0.1%)
Penguin 3: Oct. 5, 2012 (0.3%)

This is probably a much better way of keeping track of these Google Updates…
as Google seems to launching major changes almost weekly, if not daily. We also
saw a recent update to Panda and a new major EMD (Exact Match Domain) Update
which targets those low quality sites which hopes (or who had) benefitted from
having the exact keywords in the domain name. This EMD Update noticeably
affected 0.6% of English-US queries in Google search.

Now let’s see – we now have 5 different filters for your search results in
Google – at least these are the five which we know about:

Top Heavy

Top Heavy is a filter which weeds out content/pages/sites with too many ads
above the fold. Pirate is a filter dealing with sites/content which receives
too many complaints about copyright issues or rightful ownership. As far as
we know, all these new filters work independently of each other and once
Google creates a filter it is periodically updated or refreshed – sometimes
monthly or earlier. Follow Matt Cutts on Twitter and you will get a good
idea when a new refresh is launched.

For more information on Google’s recent changes and
how they affect your web marketing, try this link:

Panda/Penguin Special Report

Helping People Succeed Online Since 2002!

Kind Regards,
+Titus Hoskins


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Google’s Webspam Update Causes Complete Havoc

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BWMagic’s Internet Marketing Newsletter

Google’s Webspam Update Causes Complete Havoc


Has Google Search Become One Big Mess?

Just when the Hockey Playoffs are heating up, Google goes and
makes some drastic changes to its search rankings. Is there no
common decency left anymore!

And the fallout from these recent Google changes is just as
messy as some of the latest playoff games. If you don’t follow
ice hockey, you won’t get the reference, but believe me… it’s
pretty messy.

Like thousands, if not millions, of site owners I am scrambling
to adjust to the latest Google minefield. Since I have been
actively link building for over 10 years, these recent changes
within Google have really affected traffic on a few of my sites.

Thankfully, since last year I have been looking at other
ways to market online (other than SEO and high rankings
in Google) mainly through Press Releases, exact keyword
domains and changing my article marketing to just make sales
rather than to build links or for SEO purposes.


This week Google rolled out one of its most disruptive
Algorithm changes yet, one that far out ranks anything
the whole series of Panda Updates ever did to Google’s
listings. If your site wasn’t affected by these changes,
consider yourself very lucky for now, countless webmasters
have seen their sites disappear from Google’s SERPS altogether.

According to Danny Sullivan of Searchengineland, this
new update is called Penguin. It was released or rolled out on
April 24 of this week.

The online forums are full of horror stories from some
very legitimate high quality sites which have seen the
negative effects of the recent changes. Google and Matt Cutts
are saying these recent changes have to do with “webspam”
and those sites which “overly” uses SEO to rank high
in Google.

More or less, if you have been actively building backlinks
to your site, this latest update could do serious damage
to your site. Google wants to reward sites which don’t
“aggressively” build links or practice SEO.

In a perfect world, maybe those changes would work, but
in an online environment where many businesses, big and small,
have been optimizing and aggressively building backlinks
for 10 years or more, these changes spell disaster.

Again, as with any changes Google make to determine what
sites get ranked, there is widespread uproar that Google is
simply now showing more junk results in their listings. The
outcry this time seems to be louder than in recent memory.

So has Google’s organic search results become one big mess?
Has consistency gone the way of the DoDo bird? Has Google
really thrown the baby out with the bath water this time?

No matter how loud the outcry from affected webmasters
and site owners, the real question here has to be answered by
Google’s mainstream users. Will they accept these new
listings/rankings OR will they look for another search
engine to use?

Don’t hold your breath.

Actually, Google’s share of the lucrative search market is going
up and not down. It now controls over 65% in the U.S. and much
more in other countries. Unless those numbers go down, Google
can pretty much do what it wants, regardless of the outcry
from battle weary webmasters.

The only losers in all this are the search users and unless
they change their habits, SEO may indeed be on the way out,
along with relevant results. Especially if Google is now
penalizing webmasters who are practicing SEO and off-site link
building, the future looks very bleak for SEO.

Although some experts are saying you shouldn’t do
this – but you feel your site has been unfairly
affected by the Penguin/Webspam/Titanic Update you
can submit your argument/feedback to Google.

Related Posts:

Fixing Google’s Penguin Penalty

Will Google’s Titanic/Webspam/Penguin Update Sink Millions Of Sites?

Kind Regards,
+Titus Hoskins


Did you find the above information helpful? If so, why not
help spread the word – recommend this content by using
the social bookmark sites below. The SEO Gods will Thank You!