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Google Refreshes The Penguin Update For The Third Time

BWMagic’s Internet Marketing Newsletter

Google Refreshes The Penguin Update For The Third Time

Google did a data refresh of its Penguin Update last week on Oct. 5th,
impacting around 0.3% of English queries. Matt Cutts tweeted about the
new refresh in his Twitter account:

Weather report: Penguin data refresh coming today. 0.3% of English queries
noticeably affected. Details: goo.gl/AF5kt

— Matt Cutts (@mattcutts) October 5, 2012

Some has suggested that “noticeably affected” means those search results
in Google which are “above the fold” or basically the top five spots in organic search.

With this new refresh, some webmaster are announcing huge recoveries, here’s one listed here.
Others are doubting these recoveries from Penguin. This site saw no noticeable change in
its rankings after the refresh, despite removing over 40k of low quality links. We also
have seen no sign of Google’s “Disavow Link Tool” and it’s probably not coming any time
soon – if ever.

The SeachEngineLand folks are naming these updates in the following manner:

Penguin 1: April 24, 2012 (3.1%)
Penguin 2: May 26, 2012 (less than 0.1%)
Penguin 3: Oct. 5, 2012 (0.3%)

This is probably a much better way of keeping track of these Google Updates…
as Google seems to launching major changes almost weekly, if not daily. We also
saw a recent update to Panda and a new major EMD (Exact Match Domain) Update
which targets those low quality sites which hopes (or who had) benefitted from
having the exact keywords in the domain name. This EMD Update noticeably
affected 0.6% of English-US queries in Google search.

Now let’s see – we now have 5 different filters for your search results in
Google – at least these are the five which we know about:

Top Heavy

Top Heavy is a filter which weeds out content/pages/sites with too many ads
above the fold. Pirate is a filter dealing with sites/content which receives
too many complaints about copyright issues or rightful ownership. As far as
we know, all these new filters work independently of each other and once
Google creates a filter it is periodically updated or refreshed – sometimes
monthly or earlier. Follow Matt Cutts on Twitter and you will get a good
idea when a new refresh is launched.

For more information on Google’s recent changes and
how they affect your web marketing, try this link:

Panda/Penguin Special Report

Helping People Succeed Online Since 2002!

Kind Regards,
+Titus Hoskins


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