Tag Archives: Google Visibility

Is Pleasing Google Worth It Anymore?



BWMagic’s Internet Marketing Newsletter


Is Pleasing Google Worth It Anymore?



Kiss Me I'm Google



Is Pleasing Google Harming Your Business?


Every site owner and webmaster must answer this question for themselves,
but since all the endless updates and constant algorithm changes, Google
is not making that decision any easier. Since the Panda and Penguin Updates,
some webmasters go so far as wondering whether ranking in Google is worth
all the pain and frustration.

Then the cold hard reality and more importantly, your traffic log stats,
hits you in the face. Google search engine traffic is very valuable – get
just a faction of this traffic, and you can have a profitable site or business
on the web. For many webmasters, obtaining high keyword rankings in Google
for your niche or business, simply means steady sales and leads on a daily basis.

However, if your site has come under a manual penalty or suffered with
all the different changes, is Google worth your time to fix? If you can
afford to out-source your recovery and link building chores, pleasing
Google is well worth it. But if you’re a small operation and have to
spend all your time fixing issues, which Google is constantly inventing
and re-inventing, then you may consider all the time wasted too costly
for the survival of your online business. It’s a business call or decision
every site owner has to make.

In other words, don’t ignore your site and business, just for the sake of
pleasing Google. For over 10 years, Google has been conditioning webmasters
and site owners to jump when they say jump – we are probably all guilty of
being manipulated by Google. Dog, Pavlov and Bell. More sadly, we have all
become addicted to all that free search traffic – maybe it’s time we all
kicked the Google habit.

Concentrating only on Google may be the wrong strategy here and one only
site owners must decide for themselves.

Again, what makes this decision really tricky, Google simply controls the
majority of the web’s search traffic, especially in the lucrative North
American market. So even if you get a number one ranking in both Bing and
Yahoo… the traffic is nothing compared to what you would receive with a
number one ranking in Google. Been there, done that.

However, Google has become extremely unstable in the last year and a half.
Getting and maintaining your Google rankings and traffic are a total crap-shoot,
almost every day, there are changes to Google’s algorithm, the complex formula
they use to rank sites and content on the web. No matter how pure your site
is or how pure your marketing tactics may be – there’s no guarantee your site
won’t see a drastic drop in traffic from Google, without any notice or warning.

So is Google worth all the hassle?

Yes, but putting all your marketing efforts into the Google traffic basket
can prove to be a fatal mistake. One many site owners and marketers sadly
discovered in 2011 and 2012. A much better marketing strategy is to diversify
your traffic sources – so you’re just not receiving the majority of your traffic
from Google search. Make sure your site can be found and ranked high in the other
search engines such as Bing, Yahoo and now Facebook. Build traffic links with other
related sites in your niche, put the emphasis on getting targeted traffic and
visitors, and not just for SEO reasons.

In addition, make sure your site has a strong presence in all the major social
networks such as Twitter, Facebook, Linkedin, Pinterest… and so on. Build
strong communities in all these networks and use these communities to boost
your traffic. Don’t forget about Google, but just consider it like your rich
step-sister, the one standing in the doorway, which can be relied upon, to give
you extra valuable traffic every now and then.

However, if you’re still having trouble with Google and becoming more frustrated
each and every day – take heart and always remember this important fact and never
forget it:

The Web Is Mightier Than Google – Always Has Been And Always Will Be.




Helping People Succeed Online Since 2002!

Kind Regards,
+Titus Hoskins

Like us on Facebook: Bizwaremagic Fan Page

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Google’s Disavow Link Tool Shows Some Effectiveness With Combating Penguin



BWMagic’s Internet Marketing Newsletter


Google’s Disavow Link Tool Shows Some Effectiveness With Combating Penguin


Penguin Recovery via Google Disavow Link Tool

Tim Grice, the owner and editor for Seowizz has reported
significant evidence/proof that the Google Disavow Link Tool does indeed work.
In a very detailed article he shows how some sites have recovered from
having bad links flowing to their sites and neutralizing those bad links
when it comes to your rankings in Google.

If you have been following the whole Penguin/Panda/Google webspam opera
over the last year and a half, you will be familiar with all the manual
penalties, WMT warnings and rankings upheaval happening in Google search
results.

Now, if you’re like me and following this issue closely, you will immediately
pick up or start questioning the “timeline” of these “recoveries” from Penguin…
the dates simply don’t add up. Google released its Disavow Link Tool on October
16 to the public – yet we have sites recovering in 7 days, 10 days, 3 weeks…
when/before the tool was even released.

However, you have go down to the comment section to discover that Tim (or the
SEO firm he works for) had a beta version of this Disavow tool. They can’t come
out and say it – but Google probably had sites/firms test this tool before it was
released to the general public. Anyone using this version were probably sworn to
secrecy.

If this is indeed the case, then the argument is pretty strong, we will probably
start seeing other sites recover from Penguin and from the influence bad/spammy
links have over their Google rankings. Webmasters who have seen a drop in rankings
from Penguin now have a powerful tool to fight these spammy links.

If you have received a manual penalty from Google, you will need to submit a site
reconsideration after you placed all your spammy links you want disavowed in a simple
txt file and submitted them to Google. This is simple to do but make sure you have
closely examined all your links which you will want disavowed.


And…

Remember to double check your good links – the ones you want to keep and ones
which are giving you your rankings in Google. Obviously, if your previous rankings
in Google were the result of solely “unnatural links” and no good links… then using
the Disavow Link Tool won’t recover your rankings. However, your site will be back at
square one and you can start building links/rankings without being in the Penguin
Penalty box.

Matt Cutts and Google have stated that all the links you have disavowed might not
be dismissed – this tool is just a suggestion for discounting your incoming links
and if Google finds valuable links on this list, they might still count them when
ranking your site and content.

For now, its mainly a waiting game for many webmasters, you have submitted your
list of links you want disavowed via the Google Disavow Tool AND you have submitted your
Site Reconsideration Form to Google. No doubt, there must be a backlog of
thousands of sites/webmasters waiting for this Disavow Tool to kick in and bring
back those all important Google rankings. Maybe even before the lucrative online
holiday shopping season arrives.


For more information on Google’s recent changes and
how they affect your web marketing, try this link:

Panda/Penguin Special Report


Helping People Succeed Online Since 2002!

Kind Regards,
+Titus Hoskins

www.bizwaremagic.com

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Google Refreshes The Penguin Update For The Third Time



BWMagic’s Internet Marketing Newsletter


Google Refreshes The Penguin Update For The Third Time


Google did a data refresh of its Penguin Update last week on Oct. 5th,
impacting around 0.3% of English queries. Matt Cutts tweeted about the
new refresh in his Twitter account:


Weather report: Penguin data refresh coming today. 0.3% of English queries
noticeably affected. Details: goo.gl/AF5kt

— Matt Cutts (@mattcutts) October 5, 2012


Some has suggested that “noticeably affected” means those search results
in Google which are “above the fold” or basically the top five spots in organic search.

With this new refresh, some webmaster are announcing huge recoveries, here’s one listed here.
Others are doubting these recoveries from Penguin. This site saw no noticeable change in
its rankings after the refresh, despite removing over 40k of low quality links. We also
have seen no sign of Google’s “Disavow Link Tool” and it’s probably not coming any time
soon – if ever.

The SeachEngineLand folks are naming these updates in the following manner:


Penguin 1: April 24, 2012 (3.1%)
Penguin 2: May 26, 2012 (less than 0.1%)
Penguin 3: Oct. 5, 2012 (0.3%)


This is probably a much better way of keeping track of these Google Updates…
as Google seems to launching major changes almost weekly, if not daily. We also
saw a recent update to Panda and a new major EMD (Exact Match Domain) Update
which targets those low quality sites which hopes (or who had) benefitted from
having the exact keywords in the domain name. This EMD Update noticeably
affected 0.6% of English-US queries in Google search.

Now let’s see – we now have 5 different filters for your search results in
Google – at least these are the five which we know about:


Panda
Top Heavy
Penguin
Pirate
EMD


Top Heavy is a filter which weeds out content/pages/sites with too many ads
above the fold. Pirate is a filter dealing with sites/content which receives
too many complaints about copyright issues or rightful ownership. As far as
we know, all these new filters work independently of each other and once
Google creates a filter it is periodically updated or refreshed – sometimes
monthly or earlier. Follow Matt Cutts on Twitter and you will get a good
idea when a new refresh is launched.

For more information on Google’s recent changes and
how they affect your web marketing, try this link:

Panda/Penguin Special Report


Helping People Succeed Online Since 2002!

Kind Regards,
+Titus Hoskins

www.bizwaremagic.com

Did you find the above information helpful? If so, why not
help spread the word – recommend this content by using
the social bookmark sites below. The SEO Gods will Thank You!

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