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The Google Algorithm Updates And What They Mean For SEO

For the love of god help me understand…


The Google Algorithm Updates And What They Mean For SEO

Quick History & Overview of Google’s Algorithm

Recently I came across some great detailed infographics on the ever-changing Google Algorithm with its many complicated and somewhat confusing Updates. Complex problems often require simple answers. Quickly visioning and absorbing the detailed history of the Google Algorithm helped me get the whole complete picture of this complex beast – and I have been marketing/webmastering online for over 15 years.

In a nutshell – Google roams the web to collect vital information/data for its end users and then ranks this collected data using its complex Algorithm or formula. Google uses over 200+ ranking factors to find its results or listings in its index. To complicate matters, from the very beginning, webmasters and online marketers have tried to game/trick/influence these all-important rankings by countless underhand methods such as keyword stuffing, link buying, link spam… to manipulate Google’s rankings. In response, over the years, Google has introduced numerous major Algorithm Updates or changes to how it ranks and filters their rankings in order to keep them honest. Some sites can even get a manual penalty from Google if they blatantly violate Google’s Webmaster Guidelines.

Needless to say, free organic Google traffic is the cornerstone of any website. It can make or break your online business. It’s that important, so you must get a “handle” on what Google wants and expects from your site or business.

Approach these informative infographics as a quick overview or history of Google’s complex Algorithm. The information below can be a little overwhelming so before you get bogged down with this detailed history it may be helpful to understand why these Updates are so important to SEO.

So here are two handy infographics to gently get you up to speed:

Click the images for a larger view.

What The Google Algorithm Updates Mean for SEO


What The Google Algorithm Updates Mean for SEO

Infographic source: www.prestigemarketing.ca

And if you want more detailed information try this one from www.sushidigital.com.au

What Are Google Algorithms & Why Do They Matter?


What Are Google Algorithms & Why Do They Matter?

If you want a much detailed history of Google, try

Google’s Algorithm Changes – Detailed History Up To 2012

Google's Algorithm Changes - Detailed History Up To 2012

More info can be found here.

Lastly, here’s another helpful infographic overview of

Google’s Algorithm Changes Up To 2015


Google's Algorithm Changes Up To 2015

Inforgraphic source: www.oncrawl.com

There you have it in a nutshell – Google’s Algorithm history and updates. As mentioned above, understanding how Google operates will be extremely important to your online success, so the more information you have, the better your chances are at succeeding. This is another perfect example where knowledge can be your most valuable marketing tool.

One last thought, many experts say you should brand your Google results or listings. In other words, promote your brand/site along side your most valuable content. This way many searchers will type in your brand or site when making their keyword searches and Google will have no choice but to list your branded content at the top in the number one spot.

Titus Hoskins
www.bizwaremagic.com

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Google’s Webspam Update Causes Complete Havoc

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Google’s Webspam Update Causes Complete Havoc



Penguin





Has Google Search Become One Big Mess?


Just when the Hockey Playoffs are heating up, Google goes and
makes some drastic changes to its search rankings. Is there no
common decency left anymore!

And the fallout from these recent Google changes is just as
messy as some of the latest playoff games. If you don’t follow
ice hockey, you won’t get the reference, but believe me… it’s
pretty messy.

Like thousands, if not millions, of site owners I am scrambling
to adjust to the latest Google minefield. Since I have been
actively link building for over 10 years, these recent changes
within Google have really affected traffic on a few of my sites.

Thankfully, since last year I have been looking at other
ways to market online (other than SEO and high rankings
in Google) mainly through Press Releases, exact keyword
domains and changing my article marketing to just make sales
rather than to build links or for SEO purposes.

However…

This week Google rolled out one of its most disruptive
Algorithm changes yet, one that far out ranks anything
the whole series of Panda Updates ever did to Google’s
listings. If your site wasn’t affected by these changes,
consider yourself very lucky for now, countless webmasters
have seen their sites disappear from Google’s SERPS altogether.

According to Danny Sullivan of Searchengineland, this
new update is called Penguin. It was released or rolled out on
April 24 of this week.

The online forums are full of horror stories from some
very legitimate high quality sites which have seen the
negative effects of the recent changes. Google and Matt Cutts
are saying these recent changes have to do with “webspam”
and those sites which “overly” uses SEO to rank high
in Google.

More or less, if you have been actively building backlinks
to your site, this latest update could do serious damage
to your site. Google wants to reward sites which don’t
“aggressively” build links or practice SEO.

In a perfect world, maybe those changes would work, but
in an online environment where many businesses, big and small,
have been optimizing and aggressively building backlinks
for 10 years or more, these changes spell disaster.



Again, as with any changes Google make to determine what
sites get ranked, there is widespread uproar that Google is
simply now showing more junk results in their listings. The
outcry this time seems to be louder than in recent memory.

So has Google’s organic search results become one big mess?
Has consistency gone the way of the DoDo bird? Has Google
really thrown the baby out with the bath water this time?

No matter how loud the outcry from affected webmasters
and site owners, the real question here has to be answered by
Google’s mainstream users. Will they accept these new
listings/rankings OR will they look for another search
engine to use?


Don’t hold your breath.


Actually, Google’s share of the lucrative search market is going
up and not down. It now controls over 65% in the U.S. and much
more in other countries. Unless those numbers go down, Google
can pretty much do what it wants, regardless of the outcry
from battle weary webmasters.

The only losers in all this are the search users and unless
they change their habits, SEO may indeed be on the way out,
along with relevant results. Especially if Google is now
penalizing webmasters who are practicing SEO and off-site link
building, the future looks very bleak for SEO.



Although some experts are saying you shouldn’t do
this – but you feel your site has been unfairly
affected by the Penguin/Webspam/Titanic Update you
can submit your argument/feedback to Google.

Related Posts:

Fixing Google’s Penguin Penalty

Will Google’s Titanic/Webspam/Penguin Update Sink Millions Of Sites?


Kind Regards,
+Titus Hoskins

www.bizwaremagic.com

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