BWMagic’s Internet Marketing Newsletter
How “Google Plus Your World” Affects Your Traffic
Just when I thought Google couldn’t pull out any more
surprises – they start 2012 off by rolling out “Google Plus
Your World”. This really personalizes your Google search,
especially with it comes to all those Google+ profiles
Your searches in Google can now relate directly to the
people and topics you care about in your life. Google will
now show “personal results”, “profiles in search” and “people
and pages” in their results and autocomplete.
Google is reasoning that behind each search query there
is a whole community which the searcher might want to
follow or join. It gives Google search a much broader
application when it comes to finding information on the
Nothing wrong with that but…
Many are saying Google is too self-promotional by just
using their own Google+ system – why not include Twitter
and Facebook profiles as well? Actually, there are
several ongoing disputes regarding this matter and whether
or not Google has complete access to data from Twitter
Here’s an interesting video with Google executive chairman
Eric Schmidt where he states they’re not favoring Google+
in the results. You can judge for yourself:
Regardless of this argument, a much more beneficial question
will have to be…
What does “Google Plus Your World” mean for your site’s traffic
and/or online marketing?
First, now more than ever, you simply have to have a Google+
profile for yourself or your company. The traffic and SEO benefits
are simply too great to ignore. You must have a Google+ account
and promote it along with all your other social profiles such
as Twitter and Facebook.
In addition, you should be making regular Google+ posts with
photos… as all these will now show up in Google search. This
is another fast way to get your content displayed on Google.
Keep in mind, once someone is logged into Google, their previous
clicked sites and activity will show up at the top of the
listings. This makes organic search and rankings less important
because any site can now be at the top; build up a large
active community around your site and you will get more
repeat traffic from Google.
Just like every savvy online marketer knows how to get their
content into Google News within minutes, now we also have
Google+ as a direct way into Google search. Marketers and
webmasters should take advantage.
This also opens up another door when it comes to marketing
on the web. As studies have shown, personal “product recommendations”
from friends and family do play a major role in what products
we finally decide to buy. Factoring in the whole new “Google Plus
Your World” element will give marketers another road to pursue.
All this can mean much more targeted traffic to your site
and a greater opportunity to build a list of prospects (community)
around your site’s topic. The same goes for any company
or site promoting their products on the web.
In the near future, we should all be prepared for Google’s
next moves. Especially in the area of Authorship Markup and
how it plays into these new Google+ changes to personal
search. In addition, be prepared for Rich Snippets to play
a major role in Google SERPs, but that’s another topic for
a future newsletter.
For now, everyone should be exploring Google+ and taking
advantage of what it can do for their site or company in Google’s
new “Plus Your World” universe. Just personalize Google’s
new changes to meet your own needs.
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