Tag Archives: google rankings

Google’s Latest “Content Farm” Update Have Webmasters Worried



BWMagic’s Internet Marketing News


Has Google Gone Too Far With Instant Previews?




Google Spot!







Google’s Latest “Content Farm” Update Has Webmasters Worried


If you have a website, you will probably already know about Google’s
latest algorithm update dealing with low quality sites. These sites
are often referred to as “content farms” because they usually offer
a whole bunch of inferior material on many topics within the one site.

Demand media and eHow (rightly or wrongly) come under this heading
and as you can imagine they’re not too happy about it. So too, are
plenty of other sites which have lost search traffic in Google’s
recent changes. For the last two weeks or so, many webmasters have
been complaining about these abrupt traffic cuts and the lowering
of their keyword rankings within Google.

For those of us who can remember a pre-google web, this is not really
a big deal. Google has made countless updates which have upset countless
webmasters over the years. In my experience, all you have to do is adjust
your marketing or SEO and within a few weeks/months… your traffic
numbers will return or in many cases, actually increase.

Don’t want to minimize this issue and maybe this time, things will
play out differently, but I don’t think so. If you produce quality
content and have a lot of backlinks, the search engines can’t afford
not to list your site, especially if you have a large following or
membership base like Ezinearticles and Buzzle, which were also adversely
affected by this latest update.

Anyway, if you want to find out more about this Google Update…
I have compiled some helpful links and some graphics/charts showing
how many sites were affected by this update. I also give you some tips
on how to increase your traffic numbers… find out Buzzle’s simple
tactic which (I believe) has increased their traffic numbers 200%
in the last year or so.

You can find the link here: Google Content Farm Algorithm Update




Helping You Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

P.S. These are the Actual web marketing tools which
I use daily to earn a full-time online living:

http://goo.gl/0CBr

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help spread the word – recommend this content by using
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Are Google’s Listings Becoming Too Corporate?



BWMagic’s Internet Marketing News



Google Spot!







Are Google’s Listings Becoming Too Corporate?


Just as Eric Schmidt announces he will be stepping down as
the CEO of Google, (effective April 4th, he will be replaced
by Larry Page, who everyone knows is a co-founder of Google)
all the talk in search engine circles is about how much more
emphasis Google is placing on Local Results.

Often these local business listings are now displayed before
and above other more general organic results. In addition,
Google seems to be placing much more emphasis on Corporate
Brand name listings in recent months. While this move to big
brand names is nothing new, in combination with the increased
local listings, one has to wonder if Google has made a deliberate
move to favor corporate listings above all other organic results.

In theory, this is supposed to give the web searcher a better
surfing experience and Google has stated many, many times that
improving the searcher’s experience is paramount. But one has to
wonder if this overemphasis on corporate brands is giving the
searcher what they’re looking for in their search.

Everything works out perfectly if the searcher is looking for
the “Official Site” of a company, product or service. They get
what they’re looking for and come away happy. However, in many
cases, the searcher is looking for general information on a
product or service – they may be more interested in discovering
what others say about a certain product/service or company.

In other words, they may be looking for a general comparative
site with information and user reviews on that company. They are
more interested in finding out those opinions and views, rather
than viewing the corporate pitch or salesletter. Now they will
have to search through five or six listings in order to find
that comparative authority site they’re really looking for in
their search.

All this is fine, except for the fact that webmasters and
online marketers know, the closer to the number one spot,
the more quality targeted traffic you will receive from Google.
Being listed down just a few spaces can make a big difference
in the amount of traffic and sales you will receive.

Affiliate marketers, with their information and review sites,
are already feeling the pain of Google’s emphasis on this
corporate angle. One could even argue Google could be trying
to cut out these middlemen and deal directly with the companies
themselves. Integrity aside, there’s nothing stopping Google
from favoring and listing higher the top brand name companies
and corporations which buy all those Adwords Advertising.

And even this is a jump to judgement since only Google knows
who is buying all their advertising, besides Google can simply
block affiliate sites and marketers by lowering the quality
score on these types of sites. Cutting out the middleman
and featuring the main corporate site instead.

If indeed this is Google’s Strategy, there’s nothing wrong
with this emphasis on corporations, they can construct their
SERPS to reflect whatever they want. Google is a business and
businesses have to make money. And a publicly traded company
must keep their shareholders happy, first and foremost.

In the end, it is these businesses, big and small, which will
benefit the most from being listed first in Google’s results.
More power to them, but it is the small webmaster and the small
online marketer who will suffer the brunt of this shift.

Affiliate marketers will be especially hit with these recent
changes and many will not survive without this free organic
traffic from Google. The online Gold Rush is not exactly over,
it has just shifted more towards the actual business owner,
especially at the local level.

One also has to keep in mind, not all these changes are of
Google’s doing, many businesses and companies are just becoming
aware of the real monetary benefits of SEO and Keyword Positioning.
These companies are now increasing their online marketing budgets
and this increase can be reflected in higher rankings in the
search engines, especially Google.

Adjusting your marketing strategies to reflect this shift will
not be easy. Having an older domain and an authority site will
probably help ease the pain, but creating special partnerships
and relationships could go even further in establishing an
“official” site for a product or service.

Adjusting your targeted keywords to reflect the “reviews” and
“comparison” angle could be another good strategy, although the
amount of searches each month will be less then for broader terms.
Another angle is to target more long tail keywords but even this
is harder to do since Google introduced Instant Search, surfers
now get less of a chance to type in these lucrative long tail
keywords.

Over the next few years, we will probably see a rising increase
in the presence of major corporations and small companies in the
search engines, especially in the top positions. The glory days
of the small time online affiliate marketer may just be over and
it will get much harder and much more expensive to make a profit.
Those lucrative leads and sales from free organic traffic,
especially from Google, might even seem like a distant dream.




Helping You Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

P.S. These are the Actual web marketing tools which
I use daily to earn a full-time online living:

http://goo.gl/0CBr

Did you find the above information helpful? If so, why not
help spread the word – recommend this content by using
the social bookmark sites below. The SEO Gods will Thank You!

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Some Tactics For Getting Those Top 5 Spots In Google



BWMagic’s Internet Marketing News



Some Tactics For Getting Those Top 5 Spots In Google



Google Spot!





Actually, getting in the #1 spot is best but I will settle for the top 5 or
even anywhere on the first page for very competitive keywords. Obtaining those top
rankings for your targeted keywords in Google will obviously be very important to
achieving your online goals.

I don’t have some magic formula just online marketing stuff that works. Very simple stuff
that everyone can do to get those top rankings. Here are some things I do:


– article marketing thru the free article directories

– create videos on my niche products

– make blog posts in my niche areas

– do press releases for my targeted products

– create free ebook guides on my subject areas

– build separate lists for each major niche market with follow-up emails

– participate in online forums with my sig links added

– find out my competitors’ main backlinks and duplicate them

– create Google Alerts for my major keywords and add comments/links to the ones I like

– keep adding fresh content pages to my sites keyworded to phrases used by buyers


Now on second thought, some of those are not so simple but they can be easily
done by most webmasters. Or you can get someone to do them for you, for example,
I get my videos done for me. If you’re poor at writing or have little time you can
even get someone to write your articles for you as well.

Still, these tactics are fairly basic online marketing stuff which anyone can do
to get those higher rankings. Perhaps, what many webmasters fail to realize, getting
and keeping your keywords on the first page of Google does take a lot of work and time.

For very competitive keywords, I usually put in a year’s work to get to those top
spots. It sometimes takes a lot less if your content (an article or video) becomes
viral and lands on a lot of sites, that does happen but for me it is mostly building
steady one-way quality links back to the page or site I want ranked high.

However, it is this time factor which DEFEATS most people, they don’t have the patience
or the resources to wait it out. After a couple of months they throw up their hands
and come away believing all this Internet marketing stuff is for the birds.

Don’t get the wrong idea, there are probably programs and systems out there which
will give you instant success on the web – I just haven’t found them yet, nor am I
really looking since I have figured out how to get those top rankings and earn money
on the web. However, the catch is, it usually takes around a year or two of hard work
before the serious money starts flowing.

There are exceptions, if you’re good at writing articles, you can get immediate
traffic and a few sales. Same goes if you’re into making videos and they become
popular and featured in Google… you will make some sales.

However for steady targeted traffic which flows regularly and keeps the sales
coming each day – then you will need to keep those top rankings in the search engines
for your keywords, especially in Google. Once you get those top rankings, I find
you have to maintain them by continuing to build links by writing articles, making
posts, creating videos… and so on.

My goals are very modest, steady money for me is around $100 – $300 aday,
keep in mine I am doing affiliate marketing or sales where I usually get
from 2% to 5% since I am promoting high-end electronics which offer low
commissions. I also do some ClickBank type info products where the commission
rates are much higher – 50% or more.

I also concentrate most of my time on products/services which give me
a recurring income – make one sale and earn a percentage for years to come.
The trick here is to promote products where once clients sign up they tend
to keep these products for years… services like web hosting, autoresponder
services, telephone services, internet services and so on.

If you have your own products your daily earnings will be much higher, same
thing if you do drop-shipping… but that also brings in other complications
and worries. I like affiliate marketing before it suits my lifestyle, I refer
the sales or clients and the merchants does all the rest.

Now, I have also found if you target longer keyword phrases which has little
traffic but also much less competition, you can bring in sales in a matter
of months, sometimes weeks. This “long tail marketing” as its called, those
faster but you have to cover a lot of ground to be successful.

I prefer picking “mid-range” keywords that have competition but if you put in
the work you will land on the first page of Google. I usually stick to keywords
which have around 1000 – 10,000 searches a month. Highly popular keywords which
get hundreds of thousands or millions of searches I don’t bother with because I
know I just can’t compete with multi-national companies getting most of this traffic.

So it is a matter of picking the keyword battles which you have a good chance of
winning. You do need to do a lot of research to see who is ranking for these
keywords, what kind of backlinks they have and what kind of resources they’re
pouring into obtaining/keeping those rankings?

I also check to see who owns the domains in the top five spots or on the first
page, if one person or company owns 4 or 5 of these sites, it means you’re going
to have your hands full trying to compete for the top spots.

One simple strategy for getting those top spots in Google is to create two
or three keyworded domains competing for the top spot. Link these together
and one or in most cases all of them will land in the top three or four position.
For lucrative keywords this can prove very profitable because your sites
are receiving the majority of the web traffic for those keywords.


However, keep in mind, in many niche markets major companies are now hiring
writers, SEO services and webmasters to get those top spots.



It sometimes can be unnerving – imagine you’re a small webmaster operating
in a niche for years and suddenly you have four or five top brand multi-billion
dollar companies competing with you for the same keywords in the search engines.
This happened to me and to Google’s credit, small webmasters still have a chance
to keep their spots on the first page.

How long before these small webmasters are totally wiped out is anyone’s guess,
but I believe for very lucrative keywords it is only a matter of time before
these big companies throw so much advertising revenue and SEO resources at getting
those top spots – a little guy will have a very slim chance of holding their
keywords.

Fortunately, there are countless small niche markets and products that an online
marketer can target and rank well for in Google with just a little hard work and
patience. Using some of the tactics listed above will get you to those Top 5
spots in Google – just give them and yourself some time to reach your goals.




Helping You Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

Did you find the above information helpful? If so, why not
help spread the word – recommend this content by using
the social bookmark sites below. The SEO Gods will Thank You!

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