BWMagic’s Internet Marketing Newsletter
Recent Google Changes That Affects Your Rankings & PageRank
On the surface, with it’s different spokespersons and Webmaster Tools,
Google is becoming much more transparent when it comes to how they rank
content on the web. They are openly discussing such things as:
1. Reasons Why Your PageRank On the Google Toolbar Would Drop?
Besides having fewer links pointing to your site, there are many more
reasons why you may lose PageRank. You may have made internal
linking changes which are affecting your PR. The Googlebot may
have trouble accessing all of your content. Google may believe
you’re selling links and have penalized your site. There may
be canonicalization issues with the www vs non-www versions of
All these issues are discussed in this Matt Cutts Video:
2. Google May Let You Know About Any Automatic and Manual Spam Action Against Your Site?
Google is becoming much more open about reporting both automatic and
manual spam penalties taken against your site. Webmasters may now find
out if their site is violating Google’s Webmaster Guidelines and how to
fix any problems. Google says it will become more active in solving these
issues for webmasters.
3. Webmasters Can Even Make A Reconsideration Request To Get Their Site Back On Track.
If you do have find yourself or your site having an automatic or spam
action against your site, you can use the “Reconsideration Request” after
you have fixed the problems. Google says it will be more open and transparent
on letting you know about the status of your site.
“Now, if your site is affected by a manual spam action, we may let you know
if we were able to revoke that manual action based on your reconsideration request,”
explained Tiffany Oberoi and Michael Wyszomierski (Google’s Search Quality Team)
in a blog post. “Or, we could tell you if your site is still in violation of our
guidelines. This might be a discouraging thing to hear, but once you know that
there is still a problem, it will help you diagnose the issue.”
You can find more about making a Reconsideration Request below:
4. Google Browser Extension Which Lets Searchers Block Your Site.
Google has announced that it is letting searchers, through a browser extension,
to block sites that they don’t like. Now Google is using this data and incorporating
it into their algorithm to lower these blocked sites in their search results.
One of Google’s search quality engineers Johannes Henkel has stated: “We’ve also
started incorporating data about sites people have blocked into our general search
ranking algorithms to help users find more high quality sites.”
For those webmasters in very lucrative niche markets, this is extremely scary
stuff and wide open to abuse. One can even imagine “less than honest” people
hiring or ultizing whole armies of paid searchers blocking the sites of their
5. Google’s Aim To Return “Single Page” or “View All” In Their SERPS.
This may be an important ranking factor since it is something all webmasters
can easily fix. Instead of placing a long article or a lengthy piece of content
on several pages – place this content on a single page. Google is placing more
emphasis on these View All pages and are ranking them higher. This all has to
do with improving the searcher’s overall experience and providing quality content
in their SERPs.
These are just Five recent Google changes or issues which every webmaster should
be aware of and acting on – if any of these affects your site. Google is THE most
important search engine and it is in your best interest to keep Google as Happy
as is Humanly possible. Just make it your daily mantra.
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