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Why 2010 Will Be A White Knuckle Ride For Web Marketers

BWMagic’s Internet Marketing News

Happy Holidays Everyone!

And I hope next year will be a prosperous one for you but
there are some things on the horizon which may cause
a few hiccups for anyone marketing on the web.

These are recent changes which may affect your sites
and online marketing or they may not. However, everyone
should be aware of some upcoming factors which could
lead to a very bumpy ride, especially if you’re doing
heavy search engine marketing.

Find out what they are by reading the following article…

Feature Article

Internet Marketing – Why 2010 Will Be A White Knuckle Ride For Web Marketers

Next year may just prove to be one of the most challenging times for pursuing online or Internet marketing on the web. It may just be a watershed moment for many marketers struggling to keep abreast of all the different factors which have come into play in recent months. Most of these changes will stem from two main sources for potential upheaval: the first being the New FTC (Federal Trade Commission) Guidelines regarding Testimonials and Endorsements and the second being “ALL” the recent changes within Google.

Actually, we already have the new FTC Guidelines which came into effect on Dec. 1st of 2009, but how these new rules are enforced will play out in the coming year as test-cases are brought to court. Basically, these new rules call for absolute disclosure and full transparency regarding Testimonials and Endorsements when a product or service is being offered for sale. Any business (monetary) relationship between the endorser and the company must be made known to the potential buyer. Obviously for those in online or affiliate marketing this could have a great impact if these new rules are strictly enforced. Just imagine all the website owners and bloggers who slap a few banners or affiliate links on their sites to cover hosting or operating costs… will they now have to disclose all these business arrangements?

For professional affiliate marketers and the companies/products they’re promoting, these new guidelines could cause potential headaches and/or legal ramifications since a general blanket disclaimer on their sites will no longer be suffice. To help solve this problem, many of the major companies are now placing an “affiliate” tag on all their banners and making it obvious a business relationship exists with its affiliates. In addition, many online marketers are placing additional disclaimers, affiliate seals and in other ways making it known certain links are indeed affiliate links and a relationship does exist with the product and/or services being promoted.

With these new guidelines, another big issue is email marketing, one of the major marketing techniques of most online marketers. Will a full disclosure be necessary for every email sales pitch? Savvy web marketers know the key to increased sales is in the “follow-up” and the “cookie-ing” of potential buyers; how will the new Guidelines affect this very effective marketing practice? How all these new rules or guidelines play out will make next year a very interesting one for marketing on the web.

Despite this, perhaps the greatest cause for upheaval in the coming year will be Google. There are countless reasons why Google will be a major game changer in 2010 for online marketing. Ever since Bing and more recently the potential Bing/Yahoo competition, Google has gone into complete overdrive, implementing new changes and debuting new programs like there was no tomorrow.

Google Spot!

First, we have Google Caffeine which Google is introducing (full force) early in the new year. Google Caffeine, which is a major overhaul of its search engine, will no doubt cause many a marketer some sleepless nights as the total fall-out becomes evident. Other Google updates in the past (Florida Update comes readily to mind) have wrecked havoc on many top ranking sites, but this time Google is doing things a little different and have even given webmasters a beta version of the new search engine. Still, rightly or wrongly, many online marketers are bracing themselves for the full impact of Caffeine, will it mean smooth sailing or a stomach sickening roller-coaster ride for marketers and webmasters?

Second, we have the introduction of “Real Time” search which will be featured in Google’s SERPs. This will make the social media sites like Twitter, FaceBook, MySpace… much more important. Again, the implications for online marketers could be enormous since many can now reach the first page through a different route. Will it also mean more “Real Time” spam? But more importantly, will it mean a greater marketing opportunity for the online marketer who exploits it?

Third, we are seeing Google moving more and more towards “Visual Search” with the introduction of Google Goggles for mobile phones. Just take a picture and you get the Google results instantly – no typing, just point and click. Just envision countless clueless teenagers or more importantly helpless shoppers suddenly being empowered with knowledge and wisdom. Could do more for education since the invention of the printed word and the info-commercial combined. Talk about scary! But will the implications for web marketing be just as revolutionary and enlightening?

Fourth, Google has made it known through its spokesperson Matt Cutts, that site-loading times will be a ranking factor in the new improved Google. Also, proper and correct page coding will also be more important if you want your site to be at full advantage. Broken links will be a big “No-No”, while linking out to important related sites a big plus. All this is only logical, Google’s main product is and has always been its search results, anything which improves those results and provides a more pleasing experience for the Google user should be front and center. Obviously, one way for Google to stay on top, is to provide the best search results to its users.

Fifth, in order to please the end-user, Google is also moving more towards “Personalized Search” which will make SEO and ranking in the top spot for your chosen keywords a total nightmare for many professional SEOs and online marketers. If everyone can choose their own top results, isn’t SEO more or less, a lame duck? Again, the ramifications of personalized search will further play out in 2010, but will professional marketers like what they see?

Finally, while no one would argue Google is King of the Hill when it comes to online search, will all these new changes strengthen or weaken Google’s grip? Will the combined Bing/Yahoo be able to give this giant some much needed competition? Or will Google’s main competition come from an unlikely source, such as big name multi-national corporations who are moving their operations online. Can these big-name keyworded domains start directly pulling in the majority of the web’s traffic, making all search engines secondary? As people become more web savvy, will they go directly to what they’re looking for on the web, bypassing the search engines altogether – including the mighty Google? Such a scenario could have greater consequences for the affiliate marketer since a direct line to a company’s site or product will obviously mean less sales for the online marketer, who really works in coordination with the search engines, either through organic search or PPC (Pay Per Click) advertising in these same search engines.

Overall, the new FTC Guidelines and recent changes to Google, will make next year one of the most interesting times to be pitching anything online. Throw into this the full effect what a combined Bing/Yahoo might bring to the table, and you have the recipe for a tumultuous white knuckle ride, until the dust finally settles and marketers make adjustments like they always do. So hold on, because things will probably get a little hectic for many web marketers before we see the light at the end of the tunnel.

The author is a full time online affiliate marketer who has sold millions of dollars worth of other people’s stuff (mostly electronics) on the web.
His livelihood is derived from and depended upon search engine marketing and the daily monitoring of targeted keywords, mainly within Google. He operates numerous niche sites, as well as two sites on Internet Marketing, where you can get valuable marketing tips for free. Titus Hoskins Copyright 2009. This article may be freely distributed if this resource box stays attached.

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Kind Regards,



Google Caffeine & New Ranking Factors – Plus Some Black Friday Special Discounts

BWMagic’s Internet Marketing News!


o Google Caffeine & New Ranking Factors

o Some Black Friday & Cyber Monday Special Discounts/Sales


Since most of the people who usual read this will either be still
celebrating the Thanksgiving Holiday or out shopping, I will try
and keep this newsletter very short.

Since Google told everyone about Google Caffeine last summer and
gave us a Sandbox URL where we could check our sites and rankings
in Google’s new search engine, I have been very concerned about how
all these changes will affect my sites and rankings. You should also
be very concerned about it too!

Actually, I have become a bit obsessed with it mainly because I am a
full time search engine marketer and my livelihood depends on achieving
high rankings in Google.

Now, that Caffeine URL has been closed by Google, (www2.sandbox.google.com)
but one datacenter is now using the Caffeine search results. After
the holidays, Google will roll out the full version of Caffeine.

Needless to say, major updates in Google can be devastating for
online marketers and webmasters if your keywords disappear from
the first page listings. Many online marketers are holding their
breaths and wondering just what Caffeine will bring…

I have written a rather long article (sorry) on this whole
issue and given my views on Caffeine. Keep in mind, this is my
own observations of how my keywords reacted in the Sandbox URL,
no doubt, Google has made adjustments since then and what actually
happens with the full version of Google’s “Next Generation” search
engine goes live… is anyone’s guess. But you can find my views
on Caffeine and what it could mean for your site and keywords here:

Google Caffeine Ranking Factors

Black Friday & Cyber Monday

If you’re a regular reader of this ezine you will also know I am
a full-time affiliate marketer. I make my living from selling other
people’s stuff – mostly electronics and corporate business gifts.

All this week, I have been gathering all the major discounts
and deals my affiliate companies are offering… and placing
them on my sites. It’s been rather hectic but there are some
great deals from top-brand name companies… Apple, HP, Dell,
Lenovo, Alienware… as well as some big online retailers like
Amazon, Buy.com, MacMalls, Geeks.com… you can save a lot
of money by using these coupons and discount links. We will
be updating these coupons/discounts thru Black Friday/Cyber
Monday as new deals come online.

Anyway if you’re in the market for some gifts or you just like
getting some great bargains check out these pages:

Cheap Laptops

Dell Notebook Coupons

HP Laptop Coupons

If you’re in interested buying gifts try:

Corporate Business Gifts

And Blu-ray Players are a really hot items this year and
you can get special deals and discounts here:

Bluray dvd Players

Kind Regards,


Google Caffeine – Are You Ready For It?

Update to the Post Below:

The Google Caffeine Sandbox URL has now been taken down by Google.
While Caffeine has not been rolled out (as of yet) it will be live in at
least one data center before it’s fully implemented – according to Matt Cutts
in an interview given here:

We have assurances that Caffeine won’t be fully introduced until after
the holidays – if we can take Google at its word.

We were first told about Google Caffeine last summer and
it caused a big stir. Well, at least among webmasters
and search engine marketers, the general public couldn’t
care less!

However, if you’re a webmaster or doing any type of
promotion/marketing on the web you better become
familiar with Google Caffeine. It’s in your best
interests to find out all you can about it because
it may affect your site’s rankings and traffic.

What is Google Caffeine?

It is the codename given the Google’s next-generation
search infrastructure which is supposedly going to replace
Google’s current index system. In other words, this is
Google’s updating or modernizing of how it indexes pages
on the web. It is supposed to be much faster, more accurate
and more relevant than the current Google.

Why should you care about Google Caffeine?

If you’re a webmaster or marketer Google Caffeine will
affect your site’s rankings once it comes on stream.
That is, your current keyword rankings which you now have
in Google may not be the same in the new improved Google

Is there a way to check my keyword rankings in the new
Google Caffeine?

Perhaps, all indications are that using the developer preview at


will give you some indication of what your Google Caffeine
rankings will look like. This URL is backed up by Matts Cutts
(main Google spokesperson) on his blog. And checking your site
and keywords rankings thru this sandbox is probably a good idea.

However, word of caution, Google NEVER lays all of its cards on
the table – nor should it, especially when you’re running a
multi-trillion dollar company who’s life-blood is online search.
It must protect the integrity of its main asset which is
its index.

Actually, I am just hoping this Google Caffeine or parts of it
is not already live… because I did a lot of checking with the
URL above and my sites go up with the new index. Presently, I
am not seeing much movement in my rankings. A few have gone down
and a few have gone up – just the general normal swing that I see
from week to week in Google.

Will Google launch Caffeine during the vital Holiday Season???
In the past, a few major Updates have come just before Christmas.

When Google Caffeine actually hits is anyone’s guess, but
it’s probably coming soon, if not already implemented in some
stages. The more important question for you and your site – will
it be a mild seasonal storm or full-blown Category Five Hurricane?

Here’s how you can do a simple check:

1. Open up two browsers or windows on your computer:




2. Compare & Check how many links you get when you place
these into both Google search engines:



3. Now, do the same for your major keywords and compare
the results.

I hope both your site and keywords still hold-up in Google’s
new search engine.

If you want to find out more about Google Caffeine – there’s
a very good article in Site-Reference you can read for
more information on this topic.